Bone Broth Protein Market Expected to Grow at a CAGR of 7.7% by 2033 | Persistence Market Research Analysis

The bone broth protein market has gained considerable momentum in recent years, driven by the rising consumer demand for clean-label products, wellness supplements, and natural sources of protein. Bone broth protein, known for its rich collagen content, is increasingly being used to support joint health, improve skin elasticity, and aid muscle recovery. The global market, valued at US$ 68.78 million in 2023, is projected to expand at a compound annual growth rate (CAGR) of 7.7%, reaching a valuation of US$ 144.42 million by 2033.

A key factor behind the market's growth is the increasing popularity of collagen-based supplements, particularly among health-conscious individuals. The demand for natural, high-quality protein alternatives to traditional whey and soy proteins has surged as consumers embrace clean-label and organic products. North America, particularly the United States, leads the global bone broth protein market due to its high per capita consumption of health supplements and strong consumer preference for wellness-oriented products. In addition, the increasing adoption of low-carb, and paleo diets, which prioritize high-protein foods, further boosts the demand for bone broth protein.

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Key Highlights from the Report

➤ The global bone broth protein market is set to grow at a CAGR of 7.7% from 2023 to 2033.
➤ North America is the leading region, with the highest consumption of bone broth protein.
➤ Organic bone broth protein is experiencing a rise in consumer demand.
➤ Bone broth protein is gaining popularity in dietary supplements and food & beverage applications.
➤ The beef segment is expected to lead the source category in terms of market share.
➤ The pet food segment is emerging as a new area of growth for bone broth protein.

Market Segmentation

By Nature

The bone broth protein market is divided into organic and conventional products. Organic bone broth protein has seen a significant rise in popularity due to increasing consumer awareness of clean-label products, which are perceived as free from harmful additives and pesticides. Organic bone broth protein is often marketed as a healthier, more sustainable option, catering to the growing segment of consumers who are willing to pay a premium for organic certification. This growing demand is driven by the broader trend of organic food consumption and the increasing number of health-conscious individuals seeking natural and chemical-free alternatives.

Conventional bone broth protein, however, still holds a significant market share due to its more affordable pricing and broader availability. Conventional bone broth protein products are often less expensive than organic alternatives, making them more accessible to a larger demographic. While conventional bone broth protein may lack the organic certification, it still offers many of the same nutritional benefits, such as high collagen content, essential amino acids, and minerals.

By Source

Bone broth protein is derived from various animal sources, including poultry (chicken), beef, turkey, and blends of different animal types. Poultry-based bone broth protein is particularly popular due to its mild flavor and versatility in various applications, including soups, sauces, and dietary supplements. Poultry bone broth is an attractive option for consumers looking for a leaner protein source that still provides a rich concentration of collagen.

Beef-based bone broth protein, on the other hand, is gaining traction because of its robust flavor and higher collagen concentration, which appeals to those seeking a richer and more intense nutritional profile. Turkey-based bone broth protein is also becoming more popular, particularly in markets where turkey is a staple food. Blended bone broth proteins, which combine collagen from different sources, offer a more varied nutrient profile and are marketed as a convenient way to consume a wider range of amino acids. The "Others" category includes less common sources, such as pork and fish, which are gaining niche popularity in specific markets.

Regional Insights

North America

North America holds the largest market share in the bone broth protein market. This region is characterized by high consumer awareness of health and wellness products, including protein supplements. The increasing adoption of high-protein diets, such as paleo diets, is one of the major factors driving the growth of bone broth protein. Additionally, the demand for collagen-based products, especially for their joint health and skin elasticity benefits, has seen a sharp increase in recent years. The United States, in particular, is leading the market, with consumers actively seeking protein-rich, natural alternatives to traditional protein sources like whey and soy.

Europe

Europe is another important market for bone broth protein, with countries such as the United Kingdom, Germany, and France showing increased interest in natural and functional foods. In these markets, bone broth protein is being increasingly incorporated into dietary supplements, soups, and beverages. The demand for clean-label products in Europe is rising, with consumers favoring organic, sustainable, and nutrient-dense food options. As European consumers become more aware of the health benefits of bone broth, particularly its collagen content, the market is expected to see steady growth in the coming years.

Market Drivers

One of the primary drivers of the bone broth protein market is the increasing awareness of the health benefits of collagen. Collagen is a key protein in the body that supports joint health, skin elasticity, and muscle recovery. The popularity of collagen as a supplement has driven the demand for bone broth protein, which is rich in collagen and other essential nutrients. As more people seek natural ways to improve their overall health, bone broth protein is gaining traction as a top choice for supplementing collagen intake.

Additionally, the rising trend of clean-label products, which emphasize transparency in ingredient sourcing and processing, is further propelling the growth of the bone broth protein market. Consumers are becoming more conscious of the ingredients in their food and supplements, and bone broth protein, particularly organic versions, fits perfectly into the growing demand for natural, unprocessed foods.

Market Restraints

While the bone broth protein market is expanding, it faces several challenges. One of the primary restraints is the high cost of organic bone broth protein. Organic products generally carry a premium price tag due to the higher cost of production, and this can make them less accessible to price-sensitive consumers. In addition, while the demand for bone broth protein is increasing in North America and Europe, consumer awareness is still low in some emerging markets, which limits the growth potential in these regions. Educating consumers about the benefits of bone broth and improving distribution channels will be key to overcoming these barriers.

Market Opportunities

The bone broth protein market offers significant opportunities for growth, particularly in product innovation and regional expansion. New product formats, such as ready-to-drink bone broth beverages, bone broth protein bars, and bone broth-infused snacks, present opportunities for companies to diversify their product lines and cater to the growing demand for convenient, on-the-go protein options. Additionally, the pet food segment is emerging as a new growth area for bone broth protein, as more pet owners are looking for natural, health-boosting ingredients for their pets. This untapped segment offers a promising opportunity for bone broth protein manufacturers to expand their product offerings and reach new consumers.

Reasons to Buy the Report

✔ Gain a comprehensive understanding of the bone broth protein market's growth prospects.
✔ Identify key market drivers and challenges affecting the growth of the market.
✔ Learn about market segmentation by nature, source, and end-use to better understand consumer preferences.
✔ Explore regional insights, with a focus on North America and Europe, to identify key growth areas.
✔ Stay ahead of competitors by understanding the strategies of key players operating in the market.

Frequently Asked Questions (FAQs)

➔ How Big is the Bone Broth Protein Market?
➔ Who are the Key Players in the Global Bone Broth Protein Market?
➔ What is the Projected Growth Rate of the Bone Broth Protein Market?
➔ What is the Market Forecast for Bone Broth Protein in 2032?
➔ Which Region is Estimated to Dominate the Bone Broth Protein Market through the Forecast Period?

Company Insights

Key players operating in the bone broth protein market include:

✦ Ancient Nutrition
✦ NOW Foods
✦ Barebones Ventures, LLC
✦ Organixx
✦ Nutra Organics Pty Ltd
✦ SunFed Ranch
✦ Australian Bone Broth Co
✦ Necessity Nutrition
✦ Cognitude
✦ BRI Nutrition LLC
✦ The Organika Way
✦ Nutraholics
✦ Cosmic Molecule
✦ Natural Force
✦ Broth and Co
✦ Left Coast Performance
✦ Renovatio Nutrition
✦ Paleo Pro LLC
✦ Viva Deo LLC
✦ Peak Performance

Recent Developments:

■ Ancient Nutrition recently launched a new line of bone broth protein products with enhanced flavors and added superfoods to cater to the growing demand for functional foods.
■ NOW Foods has expanded its bone broth protein product offerings to include blends with added vitamins and minerals, making them a more complete supplement for health-conscious consumers.

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