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Healthcare CRM Industry Report 2025-2034: Market Dynamics, Trends, And Forecasts
Healthcare CRM Market Share
What Is the Expected Healthcare CRM Market Size During the Forecast Period?
Recent years have seen a swift expansion of the healthcare CRM market, which is set to increase from $20.87 billion in 2024 to $24.12 billion in 2025 with a compound annual growth rate (CAGR) of 15.6%. Factors contributing to this growth during the historic period include the focus on patient-centric care, regulatory compliance, population health management, the integration of telehealth, and referral management.
The market size of healthcare CRM is anticipated to witness a significant expansion in the forthcoming years, soaring to $45.34 billion by 2029 at a compound annual growth rate (CAGR) of 17.1%. The projected growth during the forecast period is linked to the growth of telemedicine, predictive analytics, interoperability, pandemic readiness, and value-based care. Key trending aspects during this period include data analytics and insights, mobile CRM apps, customized care plans, as well as artificial intelligence with chatbots, and social health factors.
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What Are the High-Growth Segments in the Healthcare CRM Market?
The healthcare CRM market covered in this report is segmented -
1) By Component: Software, Services
2) By Technology: Predictive, Mobile, Social, Collaborative, Other Technologies
3) By Deployment Model: On-Premise Model, Web or Cloud-based Model
4) By Application: Community Outreach, Community Health Education, Service Outreach or Promotion, Financial Donor Management, Case Coordination, Patient Information Management, Pre-Authorizations or Eligibility, Other Applications
5) By End-Users: Providers, Payers, Life Science Industry
Subsegments:
1) By Software: Patient Relationship Management Software, marketing Automation Software, Analytics And Reporting Tools, Appointment Scheduling Software
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Maintenance Services
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What Key Drivers Are Expected to Influence Future Healthcare CRM Market Growth?
The increasing adoption of CRM systems in healthcare establishments such as hospitals and clinics is anticipated to fuel the progress of the healthcare CRM market in the future. Healthcare CRM software effectively manages a detailed database of patients, which is securely maintained and not allowed to be accessed by unauthorized individuals. Patients have the convenience of retrieving required information from the CRM Medical software by texting, making a call, or sending an email from any place at any time. The existence of medical CRM in healthcare enables immediate service provision and solutions, thus increasing the overall efficiency of healthcare institutions. For example, a piece published by Financesonline, a Poland-based platform reviewing SaaS/B2B software and financial products, forecasts that in 2022, electronic health records (EHR) will be utilized by over 90% of hospitals. Here, CRMs enhance the functionality of EHR by providing networking capabilities for multiple simultaneous patient engagement and permitting the user to access patient profiles. Hence, the increasing prevalence of CRM in healthcare centers is prompting the growth of the healthcare CRM market.
Which Companies Hold the Largest Share Across Different Healthcare CRM Market Segments?
Major companies operating in the healthcare CRM market include accenture* plc, Allscripts Healthcare LLC, Amdocs, Alvaria Inc., Cerner Corporation, Healthgrades Marketplace LLC, IBM Corporation, Infor Inc., Keona Health, Microsoft Corporation, NICE Systems Inc., Oracle Corporation, Pegasystems Inc., R1 RCM Inc., SAP SE, SugarCRM Inc., Veeva Systems Inc., Verint Systems Inc., Zoho Corporation Pvt. Ltd., Athenahealth, Brightree LLC, ChARM Health Pty Ltd., CureMD Inc., DocPlanner Group, DrChrono, eClinicalWorks, Epic Systems Corp., Evariant Co., Greenway Health, HubSpot Inc., Insightly Inc., Kareo Inc.
What Trends Are Driving Growth in The Healthcare CRM Market?
Leading firms within the healthcare CRM market are producing innovative solutions, such as MyChart, aimed at bolstering patient involvement. This is accomplished by facilitating access to medical histories, scheduling appointments and enabling secure dialogues with healthcare professionals. MyChart, a patient portal extensively used, is created to empower patients to access their personal health data and manage their healthcare interactions. Reflecting the trend, Epic Systems Corporation, a healthcare software entity based in the US, introduced Cheers in March 2022. Cheers is a CRM platform tailored for the healthcare sector, intending to augment patient engagement and simplify communication by closely integrating with current electronic health record (EHR) systems. This unique platform allows health organizations to connect with patients via trusted outlets like MyChart, which improves the possibility of patient interaction compared to traditional outreach methods.
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What Are the Emerging Geographies for The Healthcare CRM Market Growth?
North America was the largest region in the healthcare CRM market in 2024. The regions covered in the healthcare CRM market report include Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Healthcare CRM Market?
2. What is the CAGR expected in the Healthcare CRM Market?
3. What Are the Key Innovations Transforming the Healthcare CRM Industry?
4. Which Region Is Leading the Healthcare CRM Market?
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