Global Tissue Paper Market Size projected to Reach USD 120.4 Billion by 2033 | CAGR of 5.0%

According to the latest report by IMARC Group, titled "Tissue Paper Market Size, Share, Trends and Forecast by Product, Raw Material, Application, Distribution Channel, and Region, 2025-2033", offers a comprehensive analysis of the industry, which comprises insights on the global tissue paper market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.

The global tissue paper market size was valued at USD 77.4 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 120.4 Billion by 2033, exhibiting a CAGR of 5.0% from 2025-2033.

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Global Tissue Paper Market Dynamics:

Increasing Hygiene Awareness and Health Concerns:

The global market for tissue paper products and the awareness towards the need for hygiene accelerates on a daily basis. In simple terms, the demand for such products is dependent upon health related concerns that consumers have. Ever since the world was greated with the COVID pandemic, the urgency and need to focus on personal cleanliness has skyrocketed. With more and more people becoming aware of the need for hygiene, safeguards for infections, and cleanliness, the overall demand for tissue paper products is expected to greatly increase, especially that of facial tissues, paper towels, and toilet paper. At the same time, the healthcare industry, workplaces, and other public areas emphasize the need to maintain cleanliness and implement hygiene standards which results in the growing focus towards the need to increase market share and profit.

Rising Disposable Income and Urbanization:

The consumers belonging to the middle and working class are expected to get a higher disposable income and will get the benefit of faster urbanization. The developing economies are strongly correlated with the aforementioned statement which helps boost the tissue paper market. The ever improving living standards guidelines suggests that people will adopt a more hygienic lifestyle and spend more on hygiene and personal care including tissue paper products. The changing lifestyle in itself offers a variety of advantages that tissue products become more and more important to the newly dubbed urban population. With these newly coined cities and expanding economical facilities, there is a great opportunity to meet the changing demands of the growing population.

Focus on Sustainability and Eco-Friendly Products:

Mounting sustainability issues and ever-increasing concern surrounding the environment is affecting consumers preferences and eco friendly tissue paper products are in higher demand. Consumers are increasingly looking for tissue paper products produced using sustainable sourced fibers, bamboo, or even recycled fibers.

This change in preference is forcing manufacturers to undertake research work towards developing eco-friendly tissue paper options that perform well and also enhance biodiversity and other sustainability goals. The industry is also embracing the need to adopt water and energy efficient operations to be at par with global trends that promote sustainability.

By the IMARC Group, Some of the Top Competitive Landscape Operating in the Global Tissue Paper Market are Given Below:

• Asia Pulp and Paper Group (APP)
• Georgia-Pacific LLC
• Kimberly-Clark Corporation
• Procter & Gamble Company
• Hengan International Group Company Limited
• CMPC S.A.
• Cascades, Inc.
• Jukebox Print Inc.
• Paper Mart Inc.
• Svenska Cellulosa AB
• Unicharm Corporation

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Global Tissue Paper Market Trends:

Like any other market, the global tissue paper market is also undergoing some focused changes and some of these changes have the potential of radically transforming the market. Striking an increasing appeal is also coming from the need for premium and value-added features like softness, strength, and absorbency along with lotion or fragrance embedded. Enhanced product quality increases the use for different materials, tissue paper, and manufacturing processes which fuels innovation.

Another major trend is the increasing importance of online retail shopping. E-commerce sites offer customers convenient access to a variety of tissue paper products, which only helps sales and market reach. The convenience associated with purchasing online, and the availability of different brands and varieties of tissue papers, makes online channels a more preferred avenue of distribution for manufacturers. In addition, there is greater focus in the market towards product differentiation and customization. Manufacturers are concentrating on developing specialized tissues, such as travel-sized packs, individually wrapped tissues, and other tissues designed for specific uses in healthcare or industries.

Breakup by Product:

• Paper Napkin
• Paper Towel
• Facial Tissue
• Toilet Paper
• Wrapping Tissue
• Others

Breakup by Raw Material:

• Wood Free
• Wood Containing
• Recovered Fiber

Breakup by Application:

• Household
• Commercial

Breakup by Distribution Channel:

• Supermarkets & Hypermarkets
• Convenience Stores
• Online Stores
• Others

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Other)

Key highlights of the Report:

• Market Performance
• Market Outlook
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC's information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company's expertise.

This release was published on openPR.