Press release
Ayurvedic Market Set to Reach USD 32.62 Billion by 2030, Expanding at a 15.63% CAGR
Ayurvedic Market
The global Ayurvedic market is experiencing a substantial surge in demand, driven by increasing consumer preference for natural and holistic healthcare solutions. According to market insights, the Ayurvedic industry is projected to grow at a significant CAGR, with Asia-Pacific leading the charge in market share. Rising health consciousness, a shift toward traditional medicine, and advancements in research and development are fueling this expansion.
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► Competitive Landscape: Key Players Driving Market Expansion
The Ayurvedic market is highly competitive, with key industry leaders such as Dabur India Ltd., Patanjali Ayurved Ltd., Himalaya Drug Company, Vicco Laboratories, Baidyanath Ayurved Bhawan Pvt. Ltd., Emami Ltd., Hamdard Laboratories, and Arya Vaidya Pharmacy leading the charge. These companies are leveraging innovation, strategic mergers, and global expansion efforts to solidify their market positions.
► Regional Insights: Growth, Opportunities, Trends, and Market Consolidation
Ayurvedic Growth in North America: Rising Preference for Holistic Healthcare
The North American Ayurvedic market is expanding rapidly, driven by a growing consumer inclination toward organic and natural health solutions. The increasing prevalence of lifestyle diseases and concerns over synthetic medicines have contributed to this shift. Furthermore, leading e-commerce platforms such as Amazon India have launched dedicated Ayurvedic storefronts to cater to the rising demand in the region.
Ayurvedic Opportunities in Asia-Pacific: Market Leader with Unmatched Demand
Asia-Pacific remains the largest and fastest-growing market for Ayurveda, with India at the forefront. Ayurveda is deeply ingrained in the region's culture, with governments actively promoting its benefits. The Ministry of Ayush in India has signed multiple agreements to boost research, development, and international collaborations. Moreover, Indian brands like Patanjali and Dabur are continuously expanding their product portfolios and global footprints.
Ayurvedic Trends in Europe: Increasing Research and Integration with Modern Medicine
Europe is witnessing a surge in research and integration of Ayurveda with modern medicine. Institutions such as the Rosenberg European Academy of Ayurveda (REAA) have signed agreements to extend their research efforts. Additionally, the growing number of Ayurvedic practitioners and clinics is helping drive market adoption. Germany and the UK are emerging as key hubs for Ayurvedic research and education.
► Recent Mergers and Acquisitions in the Ayurvedic Industry
The Middle East and Africa (MEA) Ayurvedic market is growing steadily, with mergers and acquisitions playing a key role in expansion. Companies like Emami Ltd. have expanded their Zandu brand into new markets. Additionally, increasing awareness about traditional healing practices is driving demand for Ayurvedic cosmetics, nutraceuticals, and herbal supplements in MEA countries.
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►Ayurvedic Market Segmentation
by Mode of sales
Retail Sale
Online Sale
by Product
Personal Care Products
Hair Care & Fragrances
Skin Care
Oral Care
Make-Up
Healthcare Products
Ayurvedic Medicines
Ayurvedic Nutraceuticals
Dietary Supplements
The market is further divided into categories such as Healthcare Products, Ayurvedic Medicines, Ayurvedic Nutraceuticals, Skin Care, Oral Care, Make-Up, Personal Care Products, Hair Care & Fragrances, and Dietary Supplements. Increased awareness of personal care products, shifts in lifestyles and consumption patterns, and rising spending power among women are all contributing to the personal care products segment's dominance of the worldwide ayurvedic market. because of the existence of well-established Ayurvedic production plants.
by Application
Cancer Treatments
Respiratory Disorders
Mental Health
Nervous System Disorders
Diabetes
Skin Diseases
Cardiovascular Diseases
Autoimmune Diseases
Other Applications
by Distribution Channel
Supermarkets
Pharmacy & Drug Stores
Direct Selling
Beauty Salons
Specialty Stores
Internet Retailing
Departmental Stores
Other Distribution Channels
Supermarkets, pharmacies and drug stores, department stores, beauty salons, specialty shops, internet retailing, and other distribution channels are the subsegments of the market. The supermarket category will hold the largest market share during the projection period. Supermarkets are companies that profit by offering Ayurvedic goods and services to consumers via a variety of distribution methods. They satisfy the identified need along a supply chain.
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► Ayurvedic Market Key Players
North America
1. Ayurvedic LifeStyles Inc.
2. NutraIngredients-USA
3. americanayurveda
4. Maharishi AyurVeda Products International, Inc.
Europe
5. uniliver (lever ayush)
APAC
6. Zanducare
7. welex laboratories pvt. ltd
8. Khadi Natural
9. Surya Herbal Limited
10. Shree Dhootapapeshwar Ltd.
11. Vicco Laboratories
12. Shree Baidyanath Ayurved Bhawan Pvt. Ltd.
13. Forest Essentials
14. Dabur India Ltd.
15. Patanjali Ayurved Limited
16. Hamdard Laboratories
17. Emami Ltd.
18. BACFO Pharmaceuticals Ltd.
19. Charak Pharma
20. The Himalaya Drug Company
21. Herbal Hills
Middle East and Africa
22. macbiosciences
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