Press release
Brain Health Supplement Market to Reach USD 27.11 Billion by 2030, Growing at 19.2% CAGR
► Brain Health Supplement Market Poised for Significant GrowthThe global brain health supplement market is experiencing robust growth, driven by increasing awareness of cognitive well-being and a growing aging population seeking to maintain mental acuity. According to a report by Maximize Market Research, the market size was valued at USD 7.93 billion in 2023 and is projected to reach nearly USD 27.11 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 19.2% during the forecast period.
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► Market Dynamics and Growth Drivers
The surge in demand for brain health supplements is attributed to several factors:
Aging Population: With a rise in the elderly demographic, there is an increased focus on preventive healthcare to address age-related cognitive decline.
Lifestyle Stress: Modern lifestyles characterized by stress and sedentary habits have led individuals to seek supplements that enhance memory, focus, and overall brain function.
Natural and Herbal Products: There is a growing preference for natural and herbal supplements, with products containing ingredients like Bacopa Monnieri anticipated to be among the fastest-growing segments, projected to grow at a CAGR of 21.4% from 2021 to 2029.
► Regional Insights
North America currently leads the market, driven by heightened awareness and the prevalence of mental health issues. The U.S. brain health supplements market, for instance, was estimated at USD 3.21 billion in 2023 and is expected to grow at a CAGR of 11.2% from 2024 to 2030. Asia-Pacific is also emerging as a significant market, fueled by increasing disposable incomes and awareness of cognitive health.
► Competitive Landscape
The market is characterized by strategic collaborations, partnerships, and mergers among key players aiming to enhance their market share and competitive advantage. Companies are investing in research and development to introduce innovative formulations with scientifically-backed ingredients and advanced delivery systems to improve bioavailability.
► Key Developments
Product Innovations: Recent years have witnessed the launch of novel products emphasizing natural and organic ingredients, aligning with consumer preferences for clean-label and sustainable options.
Regulatory Dynamics: Evolving guidelines on health claims and quality standards are shaping the market, prompting companies to adhere to stringent regulations to ensure product efficacy and safety.
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► Brain Health Supplement Market Segment Analysis:
by Product Type
Herbal Extracts
Vitamins & Minerals
Natural Molecules
by Formulation
Capsules/Tablets
Powders
Softgels
by Application
Memory Enhancement
Mood & Depression
Attention & Focus
Lifespan & Anti-aging
Sleep & Recovery
Other
Herbal extracts led the market for brain health supplements in 2023 based on product type, and this trend is anticipated to continue throughout the forecast period. They are often used to improve memory and brain function and are well-known for their traditional advantages to cognitive health. They draw customers looking for all-encompassing solutions because of their emphasis on natural substances. Vitamins and minerals are often used to treat deficiencies related to cognitive well-being because of their acknowledged function in brain health.
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► Brain Health Supplement Market Key Players:
1. Amway - Ada, Michigan, USA
2. Cerebral Success - Lincoln, Nebraska, USA
3. AlternaScript- Austin, Texas, USA
4. Vital Basics Inc - Pittsburgh, Pennsylvania, USA
5. Onnit Labs - Austin, Texas, USA
6. OptiMind - Los Angeles, California, USA
7. Nootrobox (HVMN) - San Francisco, California, USA
8. Onnit Labs - Austin, Texas, USA
9. NaturalStacks - Washington, D.C., USA
10. Jarrow Formulas - Los Angeles, California, USA
Leading players in the Europe Brain Health Supplement Market:
1. Vitabiotics - London, United Kingdom
2. NootroFit - Amsterdam, Netherlands
3. BioGaia - Stockholm, Sweden
4. Orkla Health - Oslo, Norway
Key players driving the Asia-Pacific Brain Health Supplement Market:
1. Blackmores - Sydney, Australia
2. Swisse Wellness - Melbourne, Australia
3. Suntory Holdings Limited (For "IBMG") - Osaka, Japan
4. Cerebos Pacific Limited (For "BRAND'S") - Singapore
5. Himalaya Wellness - Bengaluru, India
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► About Us:
Maximize Market Research is one of the fastest-growing market research and business consulting firms serving clients globally. Our revenue impact and focused growth-driven research initiatives make us a proud partner of majority of the Fortune 500 companies. We have a diversified portfolio and serve a variety of industries such as IT & telecom, chemical, food & beverage, aerospace & defense, healthcare and others.
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