Vietnam Hospitality Market Report 2025 Edition: Industry Size, Share, Growth and Competitor Analysis

Vietnam Hospitality Market Overview

Base Year: 2024
Historical Years: 2019-2024
Forecast Years: 2025-2033
Market Growth Rate: 12.19% (2025-2033)

The Vietnam hospitality market is rapidly emerging as a dynamic and vibrant sector, fueled by a booming tourism industry, rising domestic travel, and increasing foreign investment. According to the latest report by IMARC Group, Vietnam hospitality market size is projected to exhibit a growth rate (CAGR) of 12.19% during 2025-2033.

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Vietnam Hospitality Industry Trends and Drivers:

Vietnam hospitality industry is booming. This growth is driven by rising international tourism and government infrastructure upgrades. In the first half of 2024, over 12 million foreign visitors came to Vietnam. This shows strong recovery after the pandemic. Popular spots like Hanoi, Ho Chi Minh City, and coastal areas such as Da Nang and Phu Quoc are expanding hotels and resorts. Boutique and lifestyle hotels are appealing to younger travelers who want unique experiences. Digital changes are also transforming operations. Contactless check-ins, AI chatbots, and smart room tech make stays more convenient. Sustainability efforts, like energy-efficient buildings and zero-waste policies, are key for eco-friendly travelers.

Rising disposable incomes among domestic tourists greatly boost market growth. Locals make up nearly 60% of total hospitality revenue. Online travel agencies (OTAs) and social media are key drivers of bookings. Influencers also shape travel trends. Foreign investment in Vietnam's hospitality sector is rising, especially from South Korea, Japan, and Singapore. However, labor shortages and skill gaps remain challenges. This situation pushes hotels to invest in training programs. Experiential tourism, like cultural homestays and adventure travel, is growing. It diversifies revenue streams beyond traditional lodging. Government policies, such as extended visa exemptions and better air connectivity, stimulate demand further. As competition increases, personalized guest experiences and loyalty programs will be vital for businesses seeking long-term success in this dynamic market.

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Vietnam Hospitality Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

● Chain Hotels
● Independent Hotels

Segment Insights:

● Service Apartments
● Budget and Economy Hotels
● Mid and Upper Mid Scale Hotels
● Luxury Hotels

Regional Insights:

● Northern Vietnam
● Central Vietnam
● Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

● Market Performance (2019-2024)
● Market Outlook (2025-2033)
● COVID-19 Impact on the Market
● Porter's Five Forces Analysis
● Strategic Recommendations
● Historical, Current and Future Market Trends
● Market Drivers and Success Factors
● SWOT Analysis
● Structure of the Market
● Value Chain Analysis
● Comprehensive Mapping of the Competitive Landscape

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Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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This release was published on openPR.