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Customer Journey Mapping Software Market Report 2025-2034: Industry Overview, Trends, And Forecast Analysis
Customer Journey Mapping Software
What Is the Current Customer Journey Mapping Software Market Size and Its Estimated Growth Rate?
The market size of customer journey mapping software has seen swift expansion recently and is projected to advance from $14.2 billion in 2024 to $16.46 billion in 2025, with a compound annual growth rate (CAGR) of 15.9%. This increase in the past timeframe is due to a transition towards a customer-oriented approach, enhanced understanding of customer behavior, as well as the emergence of digital transformation, omnichannel marketing, and data-oriented insights.
The market size for software used for customer journey mapping is predicted to experience substantial expansion in the coming years, escalating to a valuation of $34.66 billion by 2029, with a CAGR of 20.5%. The predicted growth in this period is largely contributed by factors like the utilization of AI and predictive analytics, requirement for personalization, cross-functional teamwork, amplified competition and differentiation, along with a concentration on customer loyalty and retention. Key trends for this period include the mapping of emotional journeys, amalgamation with CRM systems, a focus on retaining customers, aptitude for mobile-centric functions, and cooperative workflows.
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How Are Emerging Segments Shaping the Customer Journey Mapping Software Market Landscape?
The customer journey mapping software market covered in this report is segmented -
1) By Component: Software, Services, Consulting Services
2) By Organization Size: Small and Medium Enterprises, Large Enterprises
3) By Deployment: On-Premise, Cloud-based
4) By End Users: BFSI, Retail And Consumer Goods, Media And Entertainment, Healthcare And Pharmaceutical, Automotive, IT And Telecommunication, Travel And Hospitality, Education, Other End Users
Subsegments:
1) By Software: Visualization Tools, Journey Mapping Tools, Analytics And Reporting Tools, Integration Tools,
2) By Services: Implementation Services, Support And Maintenance Services, Training Services
3) By Consulting Services: Strategy Consulting, Process Improvement Consulting, Technology Consulting
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Which Growth Factors Are Influencing Customer Journey Mapping Software Market Expansion?
The surge in attention towards enhancing data quality and safeguarding customer data is anticipated to boost the expansion of the customer journey mapping software market in the future. The state of the data is gauged by data quality through considerations like its relevance to the specific objective, completeness, precision, timeliness, consistency, validity, and uniqueness. By providing pivotal insights about main interactions along the way, customer journey mapping narrates the customer's experience chronologically, from the first contact, through the engagement process, to a long-lasting relationship. For example, the O'Reilly AI Adoption in the Enterprise 2022 report states that in 2022, 48% of participants used data analysis, machine learning, or AI tools to tackle data quality issues. Hence, the intensified attention towards enhancing data quality and the security of customer data is propelling the growth of the customer journey mapping software market.
Who Are the Dominant Players Across Different Customer Journey Mapping Software Market Segments?
Major companies operating in the customer journey mapping software market include Smaply GmbH, UXPressia Inc., Adobe Inc., Contentsquare SAS, Glassbox Digital UK Ltd., CleverTap Inc., MoEngage Inc., WebEngage Marketing Cloud Solutions Private Limited, Salesforce. com Inc., Custellencia LLC, Whatfix Inc., Cemantica Labs Private Limited, SurveySparrow Inc., The Rocket Science Group LLC, Hotjar Limited, Mixpanel Inc., FullStory Inc., UserZoom Technologies Inc., UserTesting Inc., Qualtrics LLC, Medallia Inc., Clarabridge Inc.
What Are the Latest Developing Trends in the Customer Journey Mapping Software Market?
The growing popularity of creative customer data platforms is a primary trend in the customer journey mapping market. Many top players in the customer journey mapping software industry are concentrating on crafting innovative customer data platforms like behavior-tracking software, which play a pivotal role in delivering a more customized customer experience. For instance, Amplitude, Inc., a US firm specializing in customer journey mapping software, launched Amplitude CDP in May 2022. This platform is packed with novel features including an industry-first insights-driven customer data platform, thereby eliminating the need for integrating with external analytics providers by gathering and analyzing data within its platform for product analytics.
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Which Geographic Regions Are Expected to Dominate the Customer Journey Mapping Software Market in the Coming Years?
North America was the largest region in the customer journey mapping software market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer journey mapping software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Customer Journey Mapping Software Market?
2. What is the CAGR expected in the Customer Journey Mapping Software Market?
3. What Are the Key Innovations Transforming the Customer Journey Mapping Software Industry?
4. Which Region Is Leading the Customer Journey Mapping Software Market?
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