Press release
DIY Eyelash Market Set to Reach USD 852.10 Million by 2030 Amid Rising At-Home Beauty Trends
DIY Eyelash Market
The global DIY eyelash market, valued at USD 537.64 million in 2023, is projected to grow at a compound annual growth rate (CAGR) of 6.8%, reaching approximately USD 852.10 million by 2030. This growth is fueled by increasing consumer interest in affordable, at-home beauty solutions and the influence of social media trends.
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● DIY Eyelash Market Overview
DIY eyelash extensions have gained popularity as consumers seek cost-effective alternatives to professional salon services. The proliferation of online tutorials and influencer endorsements has further popularized these products, allowing individuals to achieve professional-looking results at home. The market offers a variety of products, including strip lashes, individual lashes, and lash clusters, catering to diverse consumer preferences.
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⮞DIY Eyelash Market Segmentation
by Product Type
Individual
Cluster
Strips
Others
by Material Type
Synthetic
Natural
by Sales Segment
Convenience Stores
Hypermarkets
Supermarkets
Online Sales
● DIY Eyelash Market Competitive Landscape
The DIY eyelash market features several key players focusing on product innovation and strategic partnerships to strengthen their market positions. Notable companies include Babil Lashes Factory Company, Beyelian Lashes, Calailis Beauty, Emeda Eyelash Company, H.B. Fuller Company, Huda Beauty, I-ENVY by Kiss, Kiss Products, Inc., LASHVIEW BEAUTY, Lilly Lashes, Qingdao Elour Beauty, and XIZI LASHES. These companies are expanding their product portfolios and enhancing distribution channels to meet the growing consumer demand.
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⮞ Regional Insights
United States: Growth and Consolidation
The United States represents a significant market for DIY eyelash products, driven by a strong beauty culture and the presence of major industry players. The market has witnessed consolidation through strategic mergers and acquisitions, with companies aiming to expand their product offerings and market reach. For instance, Kiss Products, Inc. has strengthened its position by acquiring emerging brands specializing in DIY eyelash products.
Top PR News
Asia Pacific: Opportunities and Trends
The Asia Pacific region is experiencing rapid growth in the DIY eyelash market, particularly in countries like China, India, Japan, South Korea, and Singapore. In China, the market was valued at USD 0.78 million in 2022 and is expected to reach USD 1.26 million by 2030, growing at a CAGR of 6.2%. India's market is also expanding, with a valuation of USD 0.60 million in 2022, projected to reach USD 0.96 million by 2030 at a CAGR of 6.1%. The increasing influence of social media and the availability of affordable beauty products are key drivers in these markets.
Europe: Trends and Updation
European consumers are increasingly favoring DIY eyelash extensions that are easy to use and made from sustainable materials. Manufacturers are updating their product lines to include eco-friendly options to meet this growing demand. The region's emphasis on sustainability and ethical beauty practices is shaping product development and marketing strategies.
Top PR News
Middle East and Africa: Opportunities and Trends
The Middle East and Africa region present emerging opportunities for the DIY eyelash market. The increasing adoption of beauty products and a growing young population interested in fashion and beauty trends are driving demand. Companies are exploring these markets by introducing products tailored to local preferences and expanding distribution channels.
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⮞ Recent Developments
In September 2020, Love Seen launched a new collection of day-to-day wearable artificial eyelashes designed for all age groups, races, eye shapes, and beauty objectives, reflecting the market's move towards inclusivity and personalization.
● Conclusion
The DIY eyelash market is set for significant growth, driven by consumer demand for affordable and convenient beauty solutions, the influence of social media, and product innovations. As companies continue to expand their product offerings and explore new markets, the industry is poised to meet the evolving needs of beauty enthusiasts worldwide.
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