Sports Sun Care Industry to Grow at 5.2% CAGR, Driven by Health Awareness - Analysis by TMR

The global sports sun care market was valued at US$ 1.8 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 5.2% from 2022 to 2031. By the end of 2031, the market is expected to reach US$ 2.9 billion. The increase in outdoor sports activities is a significant driver of this growth, as exposure to ultraviolet (UV) radiation during these activities can heighten the risk of skin cancer. The rising popularity of natural and organic sports sunscreen products, which are perceived as safer alternatives to chemical-based sunscreens, is also a key market driver.

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Market Size and Growth

The sports sun care market is experiencing substantial growth due to heightened awareness of the harmful effects of UV radiation. Prolonged exposure to sunlight can cause various skin issues, including tanning, sunburn, wrinkles, and an increased risk of skin cancer. Sports sun care products, available in various forms such as creams, gels, lotions, and liquids, are designed to protect the skin from these harmful effects. The market's growth is further fueled by the increasing esthetic appeal and rising disposable income, which have led to higher demand for premium and natural sun care products.

Market Segmentation

The global sports sun care market is segmented based on form type into creams, gels, lotions, liquids, sprays, lip balms, wipes, sticks, and others. In 2021, the sprays segment held the largest market share, followed by lotions. Sun care sprays are particularly popular among professional sportspersons, athletes, and swimmers due to their convenient application and effective protection against UV rays. The demand for sun care products in the form of creams, sticks, and lip balms is also expected to remain high in the coming years.

Regional Analysis

Asia Pacific is anticipated to dominate the global sports sun care market during the forecast period, driven by the increasing number of sports activities and higher expenditure on personal care products in the region. Europe and North America are also significant markets, with a growing adoption of water-resistant, reef-safe, natural and organic, and premium sun care products in countries like the U.S., the U.K., Canada, France, and Germany. In the Middle East & Africa, hot temperatures propel the demand for sports sun care products.

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Market Drivers and Challenges

The primary driver of the sports sun care market is the rising number of outdoor sports activities, which increases the need for effective sun protection. Additionally, the surge in awareness about the health risks associated with UV radiation has led to a higher demand for sun care products. However, the market faces challenges such as the high cost of natural and organic products and the potential adverse effects of chemical ingredients in non-organic sunscreens. Manufacturers must focus on offering affordable, natural, and organic products to overcome these challenges.

Market Trends

Natural and organic sports sun care products are gaining traction due to the harmful effects of certain chemicals on the skin. Ingredients like titanium dioxide and zinc oxide, which are used in organic sports sun creams, provide a safer alternative to chemical sunscreens. Another trend is the availability of a wide range of products tailored to different skin types and sports activities. For example, swimmers prefer water-resistant and reef-safe products, while cricketers use non-sticky sunblock creams and sports sun protection glasses.

Competitive Landscape

The sports sun care market is highly competitive, with leading players continuously innovating to expand their product portfolios. Companies are investing significantly in research and development (R&D) to create sustainable and effective sun care products. Key players such as Shiseido Co., Ltd., Neutrogena, SolRX Sunscreen, La Roche-Posay, EltaMD, Inc., Banana Boat, VLCC Personal Care, COOLA LLC, Solskyn Personal Care LLC, and Coppertone are prominent in this market. Strategies like mergers and acquisitions and expansion of product lines are commonly adopted to gain a competitive edge.

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Future Outlook

The future of the sports sun care market looks promising, with continued growth expected due to the increasing participation in outdoor sports and rising awareness about the importance of sun protection. The demand for natural and organic products is likely to remain strong, and manufacturers will need to focus on innovation and affordability to meet consumer expectations. The market is set to witness further advancements in product formulations, catering to the diverse needs of athletes and outdoor enthusiasts.

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