Artificial Intelligence In Marketing Market Size Projected To Reach $106.54 Billion By 2034 With A Cagr Of 31.6%

The Artificial Intelligence In Marketing Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

What Is the Projected Growth of the Artificial Intelligence In Marketing Market?
The market size of artificial intelligence in marketing has seen an impressive growth lately. It is expected to expand from $27.83 billion in 2024 to $35.54 billion in 2025, with a compound annual growth rate (CAGR) of 27.7%. The past period growth can be linked to the enhancement of skills and talent acquisition, explosion of data and big data analytics, customer personalization and segmentation, as well as predictive analytics and forecasting, and the advent of marketing automation platforms.

Expectations are high for significant expansion in the artificial intelligence in marketing market size over the next several years. It is forecasted to skyrocket to a value of $106.54 billion in 2029, boasting a compound annual growth rate (CAGR) of 31.6%. This surge during the prediction period can be tied to several factors, such as the growing integration of AI within e-commerce, emphasis on explainable AI and ethical marketing, widespread use of AI for client segmentation, progress in image and video recognition, improving personalization strategies, and advanced predictive analysis. Key trends for the forecast period encompass AI-intensified customer journey mapping, real-time analytics for actionable insights, AI application in optimizing email marketing, recognizing emotions and analyzing sentiments, and optimizing visual searches.

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What Are the Different Artificial Intelligence In Marketing Market Segments?
The artificial intelligence in marketing market covered in this report is segmented -

1) By Technology: Machine Learning, Context-Aware Computing, Natural Language Processing, Computer Vision
2) By Offering: Hardware, Software, Services
3) By Deployment Type: Cloud, On Premises
4) By Application: Social Media Advertising, Search Advertising, Dynamic Pricing, Virtual Assistant, Content Curation, Sales And marketing Automation, Analytics Platform, Other Applications

Subsegments:
1) By Machine Learning: Predictive Analytics, Customer Segmentation, Recommendation Systems
2) By Context-Aware Computing: Location-Based marketing, Real-Time Personalization, Behavioral Targeting
3) By Natural Language Processing (NLP): Chatbots And Virtual Assistants, Sentiment Analysis, Content Generation
4) By Computer Vision: Image Recognition, Video Analytics, Augmented Reality Applications

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What Are the Primary Drivers Shaping the Artificial Intelligence In Marketing Market?
The escalating usage of virtual assistants is predicted to fuel the growth of artificial intelligence in the marketing industry. These virtual assistants function over the internet or a specific network, rendering service as needed. Amid the pandemic and lockdowns, small to medium businesses are increasingly turning their attention to refining their business strategies by employing virtual assistants. For example, ThriveMyWay released an article in April 2022 stating that transactions completed by chatbot in the e-commerce industry are expected to reach $112 billion by 2023. Conversation technologies, such as virtual agents and chatbots, have the potential to help businesses reduce their customer support expenses by up to 30%. Consequently, the rising use of virtual assistants signals a growing demand for artificial intelligence in the marketing industry.

Which Companies Are Leading in the Artificial Intelligence In Marketing Market?
Major companies operating in the artificial intelligence in marketing market include IBM Corporation, Salesforce. com Inc., Amazon. com Inc., Facebook Inc., Oracle corporation, Appier Inc., GumGum Inc., Heuritech SAS, NetBase Quid Inc., Quantcast Corporation, Persado Inc., Albert Technologies Ltd., Affectiva Inc., Conversica Inc., Brave Bison Group plc, War Room Inc., SmallGiants LLC, Shout Digital Ltd., Major Tom Inc., Blueshift Labs Inc., iKala Interactive Media Inc., Amplero Inc., Clickstrike Inc., Avantgrade LLC, NoGood Inc., Single Grain LLC, Matrix Marketing Group LLC, Near Pte Ltd., Pixis Interactive Inc., Adobe Sensei

What Are the Major Trends Shaping the Artificial Intelligence In Marketing Market?
Technological advancements are viewed as an up-and-coming trend in the artificial intelligence (AI) marketing industry. Companies dedicated to software are introducing pioneers in technology for an integrated and automatic business model. For example, in June 2024, a company offering digital services of the next generation based in India, called Infosys, introduced Infosys Aster. This is a suite filled with solutions, services, and platforms for marketing that have been enriched by AI, all designed to bring engaging experiences for the brands, to enhance the efficiency of marketing, and to speed up the growth of businesses. This move enables the transformation of marketing driven by AI by offering an integrated and real-time outlook across brands, customers, and channels, thus empowering companies to heighten their Return on Investment (ROI) in marketing.

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What Are the Top Revenue-Generating Geographies in the Artificial Intelligence In Marketing Market?
Asia-Pacific was the largest region in the artificial intelligence in marketing market in 2024. The regions covered in the artificial intelligence in marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Frequently Asked Questions:
1. What Is the Market Size and Growth Rate of the Artificial Intelligence In Marketing Market?
2. What is the CAGR expected in the Artificial Intelligence In Marketing Market?
3. What Are the Key Innovations Transforming the Artificial Intelligence In Marketing Industry?
4. Which Region Is Leading the Artificial Intelligence In Marketing Market?

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