Video Streaming Software Market Latest Trends, Size, Share, Top Key Companies, Industry Analysis, Advance Technology, Future Development & Forecast - 2029

Video Streaming Software Market by Solutions (Video Analytics, Transcoding & Encoding), Streaming Type (Live Streaming, Video On-Demand Streaming), Mobile Devices, Monetization Model (Subscription-Based, Advertising-Based) - Global Forecast to 2029.
The video streaming software market [https://www.marketsandmarkets.com/Market-Reports/video-streaming-market-181135120.html?utm_campaign=videostreamingmarket&utm_source=abnewswire.com&utm_medium=paidpr] is projected to expand at a CAGR of 17.5% from 2024 to 2029, growing from USD 13.3 billion to USD 29.7 billion. This growth is fueled by the rising demand for online video streaming and the widespread availability of high-speed 5G internet, which is expected to accelerate the adoption of video streaming software throughout the forecast period.

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By connected devices, the other devices segment will grow at the highest CAGR during the forecast period.

The other devices include voice-activated devices, home theatres, and in-car entertainment systems. Smart speakers and virtual assistants have streamlined the process of searching for and playing video content, offering hands-free convenience to users. In-car entertainment systems have transformed vehicles into mobile entertainment hubs, enabling passengers to enjoy streaming services during their commutes or road trips. Meanwhile, home theaters provide an immersive viewing experience, prompting streaming platforms to enhance their offerings with high-definition content and surround sound support. As these technologies become more integrated into everyday life, the demand for seamless and accessible video streaming software continues to rise, driving innovation and competition within the market.

By streaming type, the video-on-demand segment holds the largest market share during the forecast period.

Video-on-demand (VOD) streaming has revolutionized how people consume entertainment, becoming a cornerstone of the video streaming software market. With the proliferation of high-speed internet and the widespread adoption of smartphones and smart TVs, VOD platforms have experienced exponential growth. As per a survey by Wyzowl in 2023, 91% of businesses use video as a marketing tool. Major players in the VOD streaming landscape include Netflix, Amazon Prime Video, Disney+, Hulu, and HBO Max, among others. These platforms offer a vast library of content, ranging from movies and TV shows to documentaries and original programming, catering to diverse audience preferences.

Additionally, the convenience of VOD has spurred the growth of niche streaming services catering to specific interests such as anime, sports, or independent films, further expanding the market's reach. Moreover, technological advancements, including the development of streaming devices like Roku, Apple TV, and Chromecast, have made accessing VOD content effortless, contributing to its widespread adoption. As competition intensifies in the streaming landscape, providers invest heavily in original content production and personalized recommendations to enhance user engagement and retention.

By Region, Asia Pacific will grow at the highest CAGR during the forecast period.

The video streaming software market in Asia Pacific is expected to grow at the highest rate of all the regions due to the increasing enterprise workloads. Asia Pacific includes developed and developing economies, such as China, Japan, India, Australia, New Zealand, Malaysia, and the rest of Asia Pacific. The demand for online video streaming platforms is higher than in other regions, with Asia Pacific having the highest population. With a high population, the number of available mobile devices also increases, resulting in increased demand for streaming content. There is a vast scope for international and local streaming platform providers as the demand for content genres is diverse. The Asia Pacific region is a mix of developed and developing countries, making the entry of new players into the market quite possible. According to secondary data, the entertainment market in Asia-Pacific is expected to go from $1.23 trillion in 2023 to $1.55 trillion by 2028, with more demand for fast and easy communication, digital fun, and wireless connections.

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Unique Features in the Video Streaming Software Market

Modern video streaming software integrates artificial intelligence (AI) and machine learning (ML) to analyze viewer behavior, optimize video recommendations, and enhance content delivery. AI-driven insights help platforms personalize user experiences and improve engagement.

To ensure seamless playback across devices and network conditions, video streaming software utilizes adaptive bitrate streaming (ABR). This technology automatically adjusts video quality based on internet speed, reducing buffering and enhancing user experience.

The shift to cloud-based video streaming platforms enables businesses to scale effortlessly, reduce infrastructure costs, and improve accessibility. Cloud solutions also provide automated updates, enhanced security, and global content delivery.

Advanced video streaming software supports seamless integration across various platforms, including smart TVs, mobile devices, web browsers, gaming consoles, and OTT platforms. This ensures a consistent viewing experience across different screens.

With the expansion of 5G networks, streaming software is optimized for ultra-low latency, faster load times, and high-definition (HD) and 4K streaming. This technology enhances real-time content delivery and live streaming experiences.

Major Highlights of the Video Streaming Software Market

The widespread deployment of 5G networks is revolutionizing video streaming by enabling faster load times, ultra-low latency, and seamless high-definition (HD) and 4K streaming. This technological advancement is significantly enhancing user experiences across various platforms.

The industry is witnessing a strong shift toward cloud-based video streaming platforms, offering businesses scalability, flexibility, and cost efficiency. Cloud-based solutions also ensure better security, real-time analytics, and easy integration with other digital services.

The integration of artificial intelligence (AI) and machine learning (ML) is transforming the market by enabling automated content recommendations, real-time analytics, and AI-powered video tagging. These capabilities help platforms enhance user engagement and optimize content delivery.

OTT platforms such as Netflix, Disney+, and Amazon Prime Video continue to drive market growth, as more consumers shift from traditional cable TV to subscription-based streaming services. The demand for ad-supported (AVOD) and hybrid monetization models is also increasing.

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Top Companies in the Video Streaming Software Market

Major vendors in this market are in North America and Europe. IBM, Brightcove, Kaltura, Edgio, and Vimeo are the leading players in the video streaming software market. These players have adopted various growth strategies to strengthen their position in the market. These include product launches, contracts, partnerships, mergers and acquisitions, and new product development activities to expand market presence.

IBM

IBM is an American multinational technology company provides a comprehensive suite of cloud solutions, including IBM Cloud, a platform that offers IaaS, PaaS, and SaaS. IBM is renowned for its innovations in hybrid cloud solutions and AI, particularly through its IBM Cloud and Watson AI platforms. The acquisition of Red Hat has further strengthened its open-source and hybrid cloud capabilities.

IBM, through its Watson Media division, offers a robust suite of video streaming software solutions tailored for enterprises and media companies. IBM's video streaming platform is built for privacy, reliability, quality, and scale and is powered by IBM Watson AI for automated closed captioning and search. It offers live broadcasting and on-demand video services to reach large audiences via open or password-protected channels. It also provides features to protect sensitive content with granular access control, registration, and tracking. IBM's video streaming platform is used for various purposes, such as streaming virtual events, executive town halls, marketing product launches, and more. It leverages AI to automate live stream captioning, unlock video analytics, power video search, and more.

BRIGHTCOVE

Brightcove Inc. is a technology company that operates as a cloud-based video services provider. Brightcove's intelligent video platform enables businesses to sell to customers more effectively, media leaders to stream and monetize content more reliably, and organizations to communicate with team members more powerfully. Brightcove offers products such as Video Cloud, Enterprise Video Suite, Video Marketing Suite, HTML5 Player, SSAI, Live Streaming, and Zencoder. It provides cloud-based services, development, integration, migration, and re-encoding services. The company serves media, e-commerce platforms, publishers, broadcasters, and enterprises. Brightcove serves diverse industries, including media and entertainment, sports, publishing, retail, e-commerce, education, enterprise, and government. Its platform is versatile and customizable, catering to different verticals' unique needs and requirements. Brightcove enables organizations to monetize their video content through various revenue models, including subscription-based services, pay-per-view, advertising-supported models, and e-commerce integrations. Its platform offers robust monetization tools and analytics to optimize revenue generation.

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