Beauty Supplements Market Size, Share, Latest Trends, Growth Drivers, Key Segmentations, Leading Players, Recent Developments, and Forecast - 2030

Beauty Supplements Market by Ingredient Type (antioxidants, vitamins & minerals, omega-3 fatty acids, collagen, hyaluronic acid, probiotics, other ingredients types), Target Consumer, Form, Distribution Channel, Function, and Region - Global Forecast to 2030
The beauty supplements market [https://www.marketsandmarkets.com/Market-Reports/beauty-supplements-market-165507335.html] is estimated at USD 3.96 billion in 2025 and is projected to reach USD 5.76 billion by 2030, at a CAGR of 7.8% from 2025 to 2030. The beauty supplement category is witnessing robust growth, underpinned by growing consumer concern for skin, hair, and overall health. The growing affinity for natural and plant-based products has spurred demand for supplements catering to hydration, anti-aging, and hair care. Social media influence and the trend towards holistic beauty products are prompting consumers to opt for products high in collagen substitutes, antioxidants, and essential vitamins. With increasing emphasis on sustainability and ethically sourced ingredients, beauty supplements are transforming to address clean-label and cruelty-free needs and thus become an essential component of contemporary skincare and wellness regimens.

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Emerging Trends in the Beauty Supplements Market [https://www.linkedin.com/pulse/beauty-supplements-market-analysis-latest-trends-leading-edward-scott-i0gdf/]

The beauty supplements market is undergoing a rapid transformation, driven by increasing consumer awareness about the importance of wellness and self-care. As demand for more natural, holistic, and science-backed beauty solutions rises, companies in this space are innovating with products that target skin, hair, nails, and overall health. Here's a look at the latest trends shaping the beauty supplements market:

Personalized Beauty Supplements: Personalization is one of the biggest trends in beauty supplements, with brands offering products tailored to individual needs. Whether through DNA testing, questionnaires, or customized formulations based on skin types and health conditions, consumers are looking for products that address their specific concerns. Personalized beauty supplements take into account factors such as age, lifestyle, genetics, and environmental stressors, creating more effective solutions.

Collagen Supplements: Collagen continues to dominate the beauty supplement market, known for its ability to improve skin elasticity, reduce wrinkles, and promote hair and nail strength. Marine collagen, in particular, has gained significant popularity due to its higher bioavailability and sustainability compared to bovine or porcine collagen. The increasing awareness of collagen's benefits for both external appearance and internal health is driving a surge in its consumption.

Vegan and Plant-Based Supplements: The vegan movement is expanding beyond food and cosmetics to the supplement sector. As more people shift toward plant-based diets, there is an increasing demand for vegan beauty supplements. Plant-based options are not only appealing to vegans but also to consumers who prioritize natural, cruelty-free products. Common plant-based ingredients in beauty supplements [https://www.prnewswire.com/news-releases/beauty-supplements-market-worth-5-76-billion-by-2030-exclusive-report-by-marketsandmarkets-302411722.html] include algae, sea buckthorn, pomegranate, and hemp.

Hair Growth Supplements: With the growing awareness of hair loss and thinning, beauty supplements targeting hair health are on the rise. Consumers are seeking ingredients that help with hair growth, improve thickness, and reduce hair fall. Popular ingredients in hair growth supplements include biotin, zinc, saw palmetto, and silica, often combined with adaptogens like ashwagandha and maca to support overall hair health.

Anti-Aging Supplements: Anti-aging is one of the most lucrative segments in the beauty supplements market. Supplements formulated with antioxidants like vitamin C, vitamin E, resveratrol, and astaxanthin are in high demand, as they help neutralize free radicals that contribute to skin aging. More brands are focusing on long-term skin health and aging prevention through internal care, alongside external beauty products.

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The powder segment holds the significant market share in the beauty supplements segment.

Powdered beauty supplements are universally favored due to their high bioavailability, adaptive dosing, and convenience of consumption. They have a quicker dissolution in liquids compared to tablets or capsules, promoting better absorption and efficacy and enabling the use of higher concentrations of ingredients, important for compounds such as collagen, biotin, and antioxidants, which need higher doses to show their effects. They provide a flexible and pleasant experience, as they can be blended with water, smoothies, or other drinks, usually with flavorings for improved taste. Customers like them because they are versatile, especially for macronutrient-based products that need bigger servings and fast absorption, making them suitable for individuals who have difficulty swallowing pills. Nevertheless, proper attention should be given to flavor, added sugars, and customer preferences in formulation. Even with increased costs of production, powdered supplements are a hit among people in search of efficient and easy beauty treatments.

The omega-3 fatty acid segment holds significant market share in ingredient type segment in beauty supplements market during the forecasted period.

Omega-3 fatty acids enjoy a large market share in the beauty supplement market driven by increased health consciousness, transition towards vegetarian foods, and food technology advancement. Increased health and beauty awareness has served to speed up demand for omega-3-fortified skin and health supplements driving the nutraceuticals market. According to a report released by the Global Organization for EPA and DHA Omega-3s (GOED), Japan, India, and South Korea are the innovators of omega-3 products in Asia. Out of a review of 318 new products launched, South Korea led in new omega-3 products, followed by India and Japan. In contrast to Europe, where heart, brain, and eye health is the main focus for omega-3 supplements, Asian markets focus on immune health, skin health, and weight management. Japan, in specific, witnessed a boom of krill oil-based omega-3 products for skin health. Other than this, sustainability statements and transparency with respect to EPA and DHA levels are increasingly becoming the need of the hour in omega-3 products.

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Europe holds significant share in the beauty supplements market.

The European beauty supplement market is heavily regulated, which has helped build consumer confidence and propelled market growth. Strict regulations by the European Union (EU) on the manufacture, sale, and promotion of beauty supplements are designed to guarantee that these products conform to high standards of safety, quality, and efficacy. This matters especially because consumers are increasingly wary about what goes into the product and whether the health and beauty promise by the manufacturer are genuine. For example, the EU's Health Claims Regulation requires that any beauty supplements-related claims have to be evidenced by science. Such regulations are important for upholding product integrity and preventing consumers from being misled or deceived by unsubstantiated claims. On another hand, they stimulate innovation, with manufacturers being forced to create scientifically substantiated formulas in order to compete in the competitive market. Such regulatory framework guarantees the accessibility of quality and reliable beauty supplements to customers only, with confidence being heightened and adoption level boosted.

Leading Beauty Supplements Companies [https://www.marketsandmarkets.com/ResearchInsight/beauty-supplements-market.asp]:

The report profiles key players such as Amway Corp (US), Nestle (Switzerland), Nu Skin (US), Meiji Holdings Co., Ltd. (Japan), Herbalife International of America, Inc. (US), Unilever (UK), H&H Group (Hong Kong), Nature's Sunshine Products Inc (US), Otsuka Holdings Co., Ltd (Japan), Haleon Group of Companies (UK), Vitaco (New Zealand), Vitabiotics Ltd (UK), Merz Consumer Care GmbH (Germany), Nordic Naturals (US), Kinohimitsu (Singapore).

Recent Developments of Beauty Supplements Industry [https://www.marketsandmarkets.com/PressReleases/beauty-supplements.asp]:

* In June 2024, Nestle Health Science (Switzerland) launched www.glp-1nutrition.com, an innovative platform designed to support individuals navigating weight loss journeys, particularly those using GLP-1 medications. The site provides tailored nutritional solutions, expert guidance, and a community-focused approach to help users address the unique challenges associated with weight management. The platform offers solutions across various categories, including: Muscle preservation, Gut health, Micronutrient intake, Hydration, Skin and hair health, Weight rebound control.
* In March 2024, Nestle Health Science's (Switzerland) Garden of Life has launched Sport Whey+ Younger, Healthier Looking Skin, a protein powder designed to support both workout recovery and skin health. This vanilla-flavored product contains a full amino acid profile to promote skin radiance, elasticity, and smoothness. The Garden of Life Sport collection also includes Micronized Creatine Monohydrate + Probiotics, Whey+ Weight Management, Organic Greens, and Dr. Formulated Probiotics Sport.
* In February 2024, OZiva, India's leading clean and plant-based holistic wellness brand, has unveiled its latest innovation-OZiva Bioactive Gluta Fizzy. This unique formulation offers a multi-targeted approach to repairing skin cell damage, reducing pigmentation, and promoting an even-toned, radiant complexion.

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