Global Endpoint Protection Platform Market Set for Robust Growth by 2030

According to the latest market research study published by P&S Intelligence, the global endpoint protection platform (EPP) market is projected to experience substantial growth, with its size expected to reach USD 31.7 billion by 2030, growing at a compound annual growth rate (CAGR) of 10.8% from 2025.

This growth is primarily driven by the increasing number of cyberattacks, the rise in the use of internet-connected devices, and the growing demand for cloud-based and remote security solutions. Key drivers also include the rapid urbanization, rising disposable income, and heightened awareness around cybersecurity threats.

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Key Insights

Segmentation Analysis:

• The device-level enforcement category will hold the largest market share, accounting for 40% in 2024. This is driven by widespread use of devices like laptops and smartphones.

• Cloud-based enforcement is expected to grow at the fastest rate, with a CAGR of 11.7% from 2025 to 2030 due to its scalability and cost-effectiveness.

• The platform solution category will dominate with a 55% market share in 2024, driven by critical security features like antivirus and firewalls. However, services are projected to grow faster at a CAGR of 11.3%, with consulting, training, and system upgrades.

Regional and Geographical Trends:

• North America is the largest market for EPP, while the Asia-Pacific region is anticipated to grow the fastest due to rising digitalization and security concerns.

• BFSI is the largest end-user sector, requiring advanced security for sensitive financial transactions and personal data, and is expected to continue expanding during the forecast period.

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Technological Advancements:

• The adoption of AI and ML algorithms is a significant trend within the EPP market, enabling faster threat detection and response. These technologies improve the identification of both known and emerging threats, offering proactive protection.

• Enhanced cloud-based solutions are becoming increasingly popular due to their ability to offer flexible, scalable security with a pay-as-you-go model that reduces costs and improves security infrastructure management.

Competitive Dynamics:

• The EPP market is highly consolidated, with several large and emerging players competing to meet growing demand. Companies that invest in AI/ML-driven security solutions and provide comprehensive service offerings are positioned to capitalize on the increasing need for robust endpoint protection.

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