Cricket Protein Powders Market Forecasted to Reach US$ 130 Mn by 2032 Due to Rising Interest in Sustainable and High-Protein Alternatives - Persistence Market Research

The global cricket protein powders market is witnessing a rapid surge, driven by growing consumer interest in sustainable, eco-friendly, and nutrient-rich protein alternatives. As the world shifts toward conscious consumption and environmental sustainability, cricket protein powders are emerging as a popular choice among flexitarians, vegetarians, and fitness enthusiasts. The market is estimated to reach a value of US$ 65 million by 2025 and is projected to grow at a compound annual growth rate (CAGR) of 11.3%, doubling to US$ 130 million by 2032.

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The primary driver behind this explosive growth is cricket protein's remarkable nutritional profile-high in protein, essential amino acids, vitamins, and minerals-paired with a significantly lower environmental footprint. Crickets require 90% less land, 80% less feed, and emit up to 100 times less greenhouse gases compared to traditional livestock. In 2025, the regular form of cricket protein powder is expected to dominate with 75% market share, thanks to its neutral taste and versatility. North America, fueled by food technology advancements and rising consumer awareness, is projected to lead geographically with 42.7% share, followed closely by Europe at 33%, where flexitarian diets and regulatory support drive market expansion.

Key Highlights from the Report

➤ Global cricket protein powders market to grow at a robust CAGR of 11.3% from 2025 to 2032.
➤ Regular form cricket protein powder to capture 75% of the market in 2025 due to versatility.
➤ North America to lead regional share with 42.7% in 2025, driven by tech advancements and fitness trends.
➤ Conventional segment projected to dominate with 82.5% market share due to cost-effective production.
➤ Cricket protein increasingly used in sports nutrition, snacks, and functional foods.
➤ Companies expanding production and innovating in taste and texture to increase adoption.

Market Segmentation

Cricket protein powders are segmented based on nature, form, end user, and distribution channel. In terms of nature, the market is primarily dominated by the conventional segment, expected to account for 82.5% of the market in 2025. This is attributed to cost-effective production processes and greater scalability.

By form, the regular (unflavored) cricket protein powder is projected to lead the market due to its neutral taste and seamless integration into smoothies, baked goods, and snacks. Flavored versions such as chocolate and vanilla are gaining popularity among specific consumer groups seeking taste variety.

On the end-user front, the demand is led by bakery and snack manufacturers and the sports nutrition industry. In 2025, the bakery and snacks sub-segment alone is expected to account for 32.4% of global market revenue, reflecting growing consumer appetite for protein-enriched snacks.

In terms of distribution, both business-to-business (B2B) and business-to-consumer (B2C) channels are thriving. Online retail and specialty stores are witnessing significant traction as awareness about sustainable protein grows.

Regional Insights

North America
North America is poised to dominate the global cricket protein powders market, accounting for 42.7% of market share in 2025. This growth is propelled by cutting-edge food technology innovations, a well-established fitness culture, and regulatory support. For instance, the FDA's approval of cricket powder for human consumption in June 2023 has eliminated a major hurdle. Companies such as Aspire Food Group and Exo Protein are leading the charge, with Aspire launching a cricket farming facility in Texas in October 2023.

Europe
Europe is expected to hold 33% of the global market share in 2025, fueled by rising adoption of flexitarian diets and support for sustainable food systems. Countries like the U.K., Germany, and the Netherlands are at the forefront, backed by regulatory agencies like EFSA, which approved cricket powder in February 2023. European firms such as Bug Foundation and Eat Grub are actively developing innovative cricket-based snacks and beverages, catering to the health-conscious demographic.

Asia, Latin America, and Others
Asia, especially Vietnam and Thailand, is becoming a key hub for cricket farming and powder production. In Latin America, start-ups are rapidly emerging, supported by favorable agricultural conditions. Africa and the Middle East, though nascent, are displaying growing interest due to protein scarcity and sustainable farming initiatives.

Market Drivers

One of the key drivers of the cricket protein powders market is the growing demand for sustainable and eco-friendly protein. Cricket farming is highly resource-efficient and aligns with global sustainability goals. Additionally, the rising health consciousness, particularly among millennials and Gen Z, is pushing consumers toward clean-label, high-protein products. Cricket protein contains 60-70% protein per gram, along with essential amino acids and vitamins such as B12, iron, and calcium.

Another strong driver is the fitness and sports nutrition boom. Cricket protein is being increasingly incorporated into protein bars, shakes, and supplements due to its high bioavailability and rich nutrient profile. In 2025, this segment is expected to account for 35% of the total market share. Companies like Exo and Chapul have launched cricket-based sports nutrition products that are rapidly gaining popularity.

Market Restraints

Despite promising growth, the market faces significant restraints, the most notable being consumer hesitancy. Cultural perceptions and the "yuck factor" associated with insect consumption still pose a challenge. Additionally, the high production cost of cricket protein powders, compared to traditional animal or plant-based proteins, makes it less competitive in price-sensitive markets.

Manufacturers must invest in consumer education and branding strategies to shift perceptions. Streamlining farming and processing techniques will be critical to achieving economies of scale and reducing costs. Government support and regulatory clarity will also be essential to overcome these barriers.

Market Opportunities

Significant opportunities lie in the bakery and snack segment, where cricket protein can be used to enrich products with minimal flavor interference. Consumer demand for functional foods and nutritious snacking options is on the rise, and cricket protein fits perfectly into this trend. For example, Entomo Farms launched cricket protein granola bars in November 2023, which saw widespread success in North American markets.

Another opportunity is in strategic collaborations and research investments. Start-ups are partnering with food giants and governments to scale operations. Ynsect's US$ 160 million investment in November 2023 for enhancing insect farming is a testament to the sector's long-term potential. Likewise, Aspire's collaboration with Nestlé is aimed at creating mainstream cricket-based snacks.

Reasons to Buy the Report

✔ Offers comprehensive market analysis from 2019 to 2032 with reliable data forecasts.
✔ Identifies key growth drivers, restraints, and opportunities in a rapidly evolving market.
✔ Provides insights into major regional trends and future potential.
✔ Profiles major industry players and recent market developments.
✔ Helps stakeholders make informed investment and strategic business decisions.

Company Insights

• Cricket Flours LLC
• Entomo Farms
• Chapul Cricket Protein
• Exo Inc.
• True Nutrition
• JR Unique Foods Ltd.
• Live Longer
• Global Bugs Asia Co., Ltd.
• Chirps Chips
• The Cricket Hop Co. Ltd
• Crik Nutrition
• Protanica Co. Ltd.

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