Rice Milk Market Forecasted to Hit US$ 2,315.7 Mn in 2032 Driven by Rising Demand for Plant-Based Dairy Alternatives

The global rice milk market is emerging as a dynamic and steadily growing segment of the broader plant-based milk industry. Once viewed as a niche alternative, rice milk has now established its relevance among consumers seeking dairy-free, nut-free, and soy-free milk alternatives. Valued at approximately US$ 1,275.2 million in 2025, the market is expected to reach US$ 2,315.7 million by 2032, expanding at a strong CAGR of 8.8% during 2025-2032.

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The increasing prevalence of lactose intolerance, rising demand for clean-label products, and the growing vegan population are propelling the rice milk market forward. Asia Pacific is anticipated to lead geographically with a 30.2% share by 2025, owing to its dominant rice production capacity and rising awareness of plant-based diets in urban regions. The organic rice milk segment is predicted to dominate the market, accounting for 56.3% of total sales in 2025, supported by health-conscious consumers and concerns over pesticide residues in conventional alternatives.

Key Highlights from the Rice Milk Industry

➤ The rice milk market is forecasted to grow at a CAGR of 8.8% from 2025 to 2032.
➤ Organic rice milk is set to lead with a projected 56.3% share in 2025.
➤ Asia Pacific will hold a dominant 30.2% market share in 2025.
➤ The B2B distribution segment is likely to contribute 46.8% of sales in 2025.
➤ Flavored variants like matcha, vanilla, and chocolate are gaining popularity among young consumers.
➤ Hotels and airlines are incorporating rice milk into menus to meet dietary requirements of travelers.

Market Segmentation

The rice milk market can be segmented based on nature, end-use, and distribution channel. In terms of nature, the market is divided into organic and conventional. Organic rice milk is expected to hold the lion's share owing to heightened consumer preference for products free of pesticides and genetically modified ingredients.

End-use segmentation includes applications across the food & beverage industry, bakery and confectionery, dairy & desserts, infant formula, retail/household, and the foodservice industry. Among these, bakery and foodservice industries are increasingly incorporating rice milk into recipes for allergen-free and vegan offerings.

Regarding distribution channels, the market is segmented into business-to-business (B2B) and business-to-consumer (B2C) channels, with B2C gaining more traction through online retail, supermarkets/hypermarkets, convenience stores, and specialty retail. B2C is preferred for its direct consumer engagement, brand loyalty development, and e-commerce potential.

Regional Insights

Asia Pacific
Asia Pacific dominates the rice milk market with the largest production and consumption of rice globally. Countries such as China, India, and Vietnam are key contributors. The region's rising urban population and high lactose intolerance rates are driving the demand for rice milk, especially among health-conscious millennials.

Europe
Europe has seen a surge in rice milk consumption, particularly in Germany, the Netherlands, and France. The demand is being driven by consumers with gluten sensitivity and allergies. Although oat and almond milk still lead in popularity, rice milk is finding its niche among those seeking lighter and hypoallergenic options.

North America
In North America, especially the United States, rice milk is slowly carving out space in the competitive plant-based milk landscape. While almond and oat milk dominate, rice milk is becoming popular among Asian and Hispanic communities, especially in California. Brands are now focusing on launching unsweetened and low glycemic index variants to appeal to diabetic and health-conscious consumers.

Market Drivers

One of the primary drivers of the rice milk market is the increasing demand for vegan and allergen-free alternatives, especially in the bakery and confectionery sector. With consumers actively seeking clean-label products free from soy, nuts, and gluten, rice milk is viewed as a safe and versatile choice. The foodservice industry, including cafes and restaurants, is incorporating rice milk into fusion recipes and beverages such as matcha lattes and dairy-free desserts.

Additionally, the growing adoption of e-commerce platforms and direct-to-consumer sales models has enhanced accessibility and brand engagement. The pandemic further accelerated this shift as online grocery sales surged, prompting brands to expand digital presence and offer subscription-based services.

Market Restraints

Despite its growing popularity, rice milk faces stiff competition from alternatives like oat, almond, and soy milk, which are perceived to offer superior nutritional profiles. Rice milk's relatively low protein and fiber content, combined with a higher glycemic index, limits its appeal to health-conscious consumers, especially in regions like North America and Europe. Furthermore, price sensitivity in developing economies makes organic rice milk less accessible, leading to reliance on conventional alternatives that may contain pesticide residues.

Market Opportunities

Emerging research in plant-based infant nutrition offers promising opportunities for rice milk. With rising cases of cow's milk allergy (CMA) and lactose intolerance among infants, rice protein hydrolysate formulas are being explored as viable, hypoallergenic alternatives. Positive clinical outcomes and growing parental interest in vegan nutrition could open doors for rice milk in the infant formula segment.

Moreover, innovations in flavored rice milk, such as chocolate, matcha, and vanilla variants, targeted at children and young adults, provide an opportunity for market expansion. Collaborations with airlines and hospitality providers to serve rice milk as part of inclusive dietary menus further enhances its market potential.

Reasons to Buy the Report

✔ Gain insights into key market dynamics, trends, and drivers impacting the rice milk industry.
✔ Understand evolving consumer preferences for plant-based and allergen-free milk alternatives.
✔ Analyze competitive strategies of major players in both organic and conventional rice milk segments.
✔ Identify opportunities in emerging applications like infant formula and foodservice sectors.
✔ Access detailed forecasts by nature, end-use, distribution channel, and region through 2032.

Frequently Asked Questions (FAQs)

◆ How big is the rice milk market in 2025 and what is its forecast for 2032?
◆ Who are the key players in the global rice milk market?
◆ What is the projected growth rate of the rice milk market during 2025-2032?
◆ What are the major regional trends shaping the rice milk industry?
◆ Which region is estimated to dominate the rice milk industry through the forecast period?

Company Insights

• Danone
• The Hain Celestial Group, Inc.
• Campbell Soup Company
• Vitasoy Australia Products Pty Ltd
• Pureharvest Pty Ltd
• Freedom Foods Group Ltd
• OKF Corporation
• RISO SCOTTI S.P.A.
• Axiom Foods Inc.
• Stremicks Heritage Foodstm, LLC
• Essona Organics, Inc.
• Nutra Organics
• Nature's Choice
• PANOS Brands
• The Italian Way
• RITA FOOD and DRINK CO., LTD
• Fine Japan Co. Ltd.
• Nutriops S.L
• BSCM Foods Co., Ltd.
• Dinavedic

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