India Male Grooming Products Market 2025 Edition: Size, Share, Industry Growth, Trends, Outlook, Report 2033

India Male Grooming Products Market Outlook

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 2.3 Billion

Market Forecast in 2033: USD 4.3 Billion

Market Growth Rate: 6.8% (2025-2033)

The India male grooming products market size reached USD 2.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 4.3 Billion by 2033, exhibiting a growth rate (CAGR) of 6.8% during 2025-2033.

India Male Grooming Products Market Trends:

The male grooming products market in India is experiencing significant growth, attributed to the rising awareness about personal care, changing lifestyles, and increasing social media influence. In fact, Indian males are now focusing more on grooming their skin, hair, and beards. This has led to an increase in demand for grooming products, such as skincare products specializing in the face and beard and hair styling products, and this trend has contributed to growth of the segment. The attention towards grooming is also correlating with the increased preference for natural and organic products, which has allowed companies to focus on new product formulations, especially ones made using herbal and chemical-free ingredients.

The global nature of trends, coupled with social media and celebrity endorsements, has also impacted consumer thirst for premium male grooming products. The growth of e-commerce and digital platforms has also supported the take-up of male grooming products by easing overall access to market activities. Additionally, younger cohorts especially millennials and Gen Z males, respond to the ever-increasing demand of multi-functioning and time-saving grooming products, such as all-in-one skincare products. Men paying more attention to grooming has also equated to higher spending on traditional grooming products like serums, face masks, and specialized hair styling products. In conclusion, the male grooming market in India is expected to keep growing, encouraged by changing sentiments and self-enjoyment, and rising disposable income, as well as continued product innovations.

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India Male Grooming Products Market Scope and Growth Analysis:

The market for male grooming products in India is growing rapidly, spurred by the increasing disposable income among consumers, changing consumer preferences and increased awareness of personal grooming among men. Changing lifestyles, increasing urbanization and social media are further driving the demand for grooming products like skincare, hair care and beard care products. The rise of e-commerce and easy access to premium and organic products have made it easy for consumers to look for and buy grooming products. Additionally, the growing appeal of international brands, as well as innovative formulations for specific skin and hair issues are driving growth in the market.
The trend of self-care and wellbeing among millennial and Gen-Z consumers is positively affecting adoption of grooming regimens beyond shaving. The growth of multifunctional and eco-friendly grooming products is also emerging, with brands leaning on sustainable and cruelty-free formulations. Further, celebrity endorsements and digital platforms are promoting product visibility and engagement with potential consumers. In response, the rapid pace of consumer change has kept both established and emerging brands of grooming products heavily focused on the R&D and product innovation to meet trends from discerning Indian consumers resulting in rising competition being very high.

India Male Grooming Products Market Report Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India Male Grooming Products Market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Breakup by Price Range:

• Mass Products
• Premium Products

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Breakup by Region:

• North India
• West and Central India
• South India
• East India

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

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Key highlights of the Report:

• Recent Industry News
• Key Technological Trends & Development
• COVID-19 Impact on the Market
• Porter's Five Forces Analysis
• Strategic Recommendations
• Market Dynamics
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape
• Top Winning Strategies

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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