ASEAN Car GPS Market 2025: Smart Navigation, AI Integration & Future Mobility Trends

The ASEAN car GPS navigation systems market trends include rise in number of car productions and sales in ASEAN countries, increase in need of traffic control, high penetration of wireless communication technology and advanced connectivity infrastructure toward the growth of the ASEAN car GPS navigation systems market. ASEAN car sales in 2017 was around 3.33 million units, and around 4 million units of cars are expected to be sold by 2020. This is expected to drive the adoption of GPS navigation systems and thus, boost the growth of the market.

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In addition, the adoption of GPS navigation systems in both, passenger and commercial cars, for traffic control and emergency vehicle location significantly drive the market growth. In addition, according to a study, the annual economic losses due to traffic congestion in the emerging economies in Asia are expected to reach $36.6 billion by 2030. The GPS navigation systems can provide real-time traffic updates to help an individual save time during road congestion.

Moreover, it can also reduce fuel consumption as well as decrease chances of accidents. However, emergence of several alternatives hampers the growth of the market. Furthermore, the development of smart cities in Southeast Asia has opened several opportunities for self-driving cars. Governments in these countries are constantly focusing on promotion of these autonomous vehicles. All these developments are expected to boost the adoption of GPS navigation systems and act as a major opportunity for the market.

Top Impacting Factors

Rise in number of vehicle sales is one of the major factors that drives the growth of the ASEAN car GPS navigation systems market. Moreover, the integration of smartphones with in-vehicle systems (IVS) further fuels the ASEAN car GPS navigation systems market growth. In addition, increase in demand for traffic control in turn propel the market. However, the presence of substitutes to aftermarket navigation systems is the major factor that hinders the growth of the ASEAN car GPS navigation systems market.

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Some of the key ASEAN car GPS navigation systems market players profiled in the report include

Alpine Electronics, Pioneer Corporation, TomTom International BV, Panasonic, Mitsubishi Electric Corporation., JVC KENWOOD Corporation, Robert Bosch, Garmin Ltd., Sony Corporation, Denso Corporation, and Continental AG. These players have adopted various strategies to enhance their service offerings and to increase their market penetration.

High penetration of wireless communication technology and advanced connectivity infrastructure

Increase in adoption of wireless communication technologies has been the major factor for the market in Southeast Asia. The wireless communication technology includes various IT devices such as Bluetooth, Wi-Fi, ZigBee, and cellular networks (GSM, UMTS, and LTE). Using these technologies, the owner of these vehicles have been widely successful in their fleet management as well. The advanced connectivity infrastructure has been posing high growth opportunities for the market. For instance, dynamic real-time geoinformation that is provided helps users to understand the exact road directions, traffic conditions, and other details. In addition, features such as voice command recognition is opportunistic for the ASEAN car GPS navigation systems market.

The OEM segment dominated the overall market in 2017, and is expected to continue this trend in the near future, owing to the increase in popularity of in-dash navigation systems among automotive consumers. However, the aftermarket segment is expected to exhibit the highest growth rate during the ASEAN car GPS navigation systems market forecast period due to the low cost of the system component, which is expected to boost the growth of the aftermarket navigation system. Also, increase in sales volume of passenger cars in Asia-Pacific as well as the integration of smartphones with the aftermarket products creates lucrative opportunities for the market.

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Key Findings of the ASEAN Car GPS Navigation Systems Market:

By component type, the hardware segment is expected to exhibit significant growth in the ASEAN car GPS navigation systems market during the forecast period.
In 2017, Indonesia accounted for the highest ASEAN car GPS navigation systems market share among the other countries.
Based on vehicle type, the passenger segment generated the highest revenue in 2017.
By end user, the aftermarket segment is anticipated to exhibit substantial growth during the ASEAN car GPS navigation systems market forecast period.

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