Google and Bing's new search algorithm update: What changes have come in SEO?

In 2025, Google and Bing introduced significant updates to their search algorithms, reshaping the world of search engine optimization (SEO). These changes aim to enhance user experience by delivering more relevant and comprehensive search results. Understanding these updates is crucial for SEO professionals and content creators striving to maintain and improve their online visibility. Google launched substantial core updates centred on standards for AI-generated content, understanding user intent, and link-building practices. Concurrently, Bing enhanced its AI-driven features, altering how content is displayed in search results. These changes necessitate ongoing adaptation from businesses, content creators, and SEO experts. Here is a timeline of major Google search algorithm updates.

Google Search Algorithm Updates and Their Impact on SEO

Here are Google Search Algorithm Updates and Their Impact on SEO:-

Google's 2025 Algorithm Update

Google continuously improves its algorithms to provide accurate and high-quality information. The core update in March 2024 had a significant impact, particularly on how AI-generated content is evaluated, identifying manipulative link practices and emphasizing the necessity of direct expertise.

Enhanced Helpful Content System:- Google has adjusted its strategy to focus on genuine, expert-driven content while downranking unoriginal or low-quality material created by AI (Google Search Central).

Stricter Spam and Link Quality Checks:- The March 2024 spam update aimed at eliminating manipulative link-building tactics, paid backlinks, and AI-generated spam websites.

Increased Focus on E-E-A-T:- Experience, expertise, authenticity, and credibility remain central, and Google prioritizes content that demonstrates first-hand knowledge and credibility.

SEO Impact

Human involvement is crucial. Websites that provide high-quality AI-assisted content with authentic insights tend to rank better. Conversely, low-value, repetitive AI-generated text and aggressive link-building tactics are likely to incur penalties. Publishers that demonstrate firsthand expertise and reliable sources enjoy a competitive edge.

Bing's 2025 Algorithm Update

Bing has quickly incorporated AI into its search platform, utilizing large language models like OpenAI's GPT-4. This shift presents AI-generated answers alongside traditional search results, transforming how users access information and engage with websites.

AI-Improved Search Experience:- Bing's interface now features conversational, AI-generated responses, often minimizing the necessity for users to click on external links (Microsoft Bing Blogs).

Visual and Multimedia SEO Priority:- Bing favours pages that incorporate images, videos, and structured data, aligning with its emphasis on multimodal search experiences.

Local Search Improvements:- Insights powered by AI regarding locality, business reputation, and customer feedback have become increasingly influential in search rankings.
SEO Impact

Certain businesses might experience a decline in organic clicks due to instant, AI-generated responses appearing above standard results. Content creators who utilize rich media, structured data, and positive engagement indicators such as reviews are more apt to retain their visibility.

Implementing New SEO Strategies to the New Search Landscape
These algorithm updates require a reevaluation of SEO strategies. Key considerations include:​

Prioritizing High-Quality and Human-Centric Content

Maintaining E-E-A-T (Experience, Expertise, authority, Trustworthiness) is crucial. AI-generated text should provide real value rather than just beating old information. Utilizing clear headings, pertinent subtopics, and original information significantly increases the chances of achieving high rankings as Google sharpens its Helpful Content guidelines.

Technical SEO and Site Performance

Schema markup, structured data, and a well-organized site architecture help search engines grasp content better. Fast loading times, mobile optimization, and site security continue to be fundamental ranking factors. Multimedia components, including images and videos, are becoming increasingly significant, particularly on Bing.

Optimizing for AI-Enhanced Search

As AI-driven search experiences increase, content must concisely address user inquiries. Many AI models extract quick responses from headings, bullet points, or Q&A sections. Moreover, establishing brand authority through trustworthy backlinks, expert acknowledgment, and robust online interactions is critically important.

Local SEO Updates

For businesses with a local presence, it is essential to have updated listings on Google Business Profile and Bing Places. Fostering customer reviews and social proof can enhance local rankings, which are increasingly shaped by AI models assessing business reliability.

Conclusion

The 2025 Google Search Algorithm Updates reflect a continued evolution toward improving user experience and content quality. By understanding these changes and adapting SEO strategies accordingly, businesses and content creators can navigate the changing digital world effectively, maintaining and improving their search engine visibility.​

Q&A
What is the biggest Google algorithm update in 2025?

The biggest Google algorithm update in 2025, as of March 28, is the March 2025 Core Update. Its main objective is to increase the quality of search by prioritizing relevant, satisfying, and useful content, and it completed its rollout on March 27.

What is the biggest Bing algorithm update in 2025?

As of 2025, Bing's biggest update focuses on AI-driven search enhancements, improving natural language understanding and user intent analysis. It prioritizes high-quality, authoritative content and user engagement metrics like dwell time and click-through rates for better search result accuracy.

Which algorithm is used by Google Search?

Google Search uses a complex algorithm, including PageRank and other ranking systems, to determine search results, with the core algorithm integrating various factors such as backlinks, content quality, and end-user experience.

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Learn about Google and Bing's 2025 search algorithm updates and their impact on SEO. Learn how AI-powered search, E-E-A-T, and changes in content quality affect rankings. Stay ahead with new SEO strategies!

This release was published on openPR.