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Employee Advocacy Platforms Market Revenue, Insights, Overview, Outlook, Analysis | Valuates Reports
Employee Advocacy Platforms - Market SizeThe global market for Employee Advocacy Platforms was estimated to be worth US$ 533 million in 2023 and is forecast to a readjusted size of US$ 1020.8 million by 2030 with a CAGR of 9.7% during the forecast period 2024-2030.
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The industry trend of Employee Advocacy Platforms is experiencing notable growth as businesses recognize the value of employee advocacy in building brand awareness and driving digital engagement. With the rise of social media and the decline of organic reach, companies are realizing the untapped potential of their employees' social networks. The trend involves the integration of Employee Advocacy Platforms with other marketing technologies, such as social media management and content curation tools. Organizations are focusing on creating a culture of advocacy, empowering employees to become trusted brand advocates and influencers. Furthermore, as authenticity and employee advocacy gain prominence, the trend emphasizes user-generated content and personalization to enhance audience engagement. The industry trend signifies a shift towards leveraging the collective voice of employees to boost brand visibility and credibility in the digital landscape.
By Type
• Cloud-based
• On-premises
By Application
• Large Enterprises
• SMEs
Key Companies
Act-On, Agorapulse, Ambassify, Apostle, DrumUp, DSMN8, Dynamic Signal, EveryoneSocial, GaggleAMP, Hootsuite, Influitive, LumApps, Oktopost, Smarp, Sociabble, Socxo, Sprinklr, Sprout Social
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