Press release
Rising Social Media Usage Fuels Growth In Advocacy Software Market Driver: Leading Transformation in the Advocacy Software Market in 2025
Advocacy Software
The continual rise in social media utilization is anticipated to fuel the expansion of the advocacy software market. Online platforms, typified by facilitated content creation, sharing, interaction, and accessible global community building, are what social media constitutes. The growing popularity of social media hinges on its user-friendly connections, instantaneous information availability, platforms for individual expression, and business prospects. Advocacy tools specifically designed for social media enable organizations to rally their its advocates, augment their messages, and monitor their engagement, resulting in enhanced visibility and sway over various platforms. An exemplar of this is a report from the Denmark-originated media enterprise, the Influencer Marketing Hub, in December 2022. It reveals that the count of social media consumers in the US spiked by over 35%; in 2022, the worth of social commerce sales in the nation will equate to $53.10 million, or 5.1% of aggregate online sales, marking an upturn against former years. Meanwhile, in China, social apps accounted for 11.7% of total retail eCommerce sales in 2020, a number that burgeoned to 52% in 2022. Consequently, the escalated use of social media is stimulating the expansion of the advocacy software market.
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What Is the projected market size and growth rate for the advocacy software market?
The market size for advocacy software has seen a rapid increase in the past few years. Its expansion is projected to continue from $0.88 billion in 2024 to $0.99 billion in 2025, with a compound annual growth rate (CAGR) of 13.0%. Factors such as digital transformation, heightened political involvement, legislative shifts, affordability, automation, and effectiveness contribute to the growth experienced in the historic period.
The market size for advocacy software is predicted to experience swift growth in the coming years, expanding to $1.6 billion in 2029, with a compound annual growth rate (CAGR) of 12.7%. This growth over the period of forecast can be credited to improved data privacy rules, integration with social media platforms, worldwide connectivity, user-friendly interfaces, and an increasing requirement for real-time analytics. The major market trends projected within this period include heightened personalization, multi-channel campaigns, use of blockchain for transparency, advancements in data security, and adoption of cloud-based solutions.
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What new trends are reshaping the advocacy software market and its opportunities?
In their bid to develop cutting-edge solutions, many prominent players in the advocacy software market are turning their attention towards designing integrated advocacy tools. These tools, tailored for public affairs professionals, offer access to policy news and legislative procedures, aiding in efforts to shape public policy, rally supporters, and run efficient advocacy campaigns. An example of such innovation is witnessed in April 2024, when Quorum Analytics LLC, a significant public affairs software platform from the US, joined forces with Axios Media Inc., another US-based media firm. Together, they launched a merged solution combining policy-related content with advocacy tools, thereby delivering real-time updates on legislative/regulatory changes and state-of-the-art resources for grassroots mobilization, managing campaigns, and performing analytics. By offering a holistic solution for monitoring policy alterations and implementing advocacy tactics, this cohesive platform enhances workflow efficiency.
What major market segments define the scope and growth of the advocacy software market?
The advocacy softwaremarket covered in this report is segmented -
1) By Type: Cloud-based, On-premise
2) By Deployment Model: Subscription-based, One-time License
3) By Application: Enterprise, Mid-market, Small And Medium Businesses (SMBs), Trade Association, Non-Profit Organizations, Public Sector
4) By End-User: Banking, Financial Services, And Insurance (BFSI), Government And Public Sector, Healthcare And Life Sciences, Retail And eCommerce, Manufacturing, Education
Subsegments:
1) By Cloud-Based Advocacy Software: Subscription-based Models, Features-based Segmentation, User Type, Integration Capabilities
2) By On-Premise Advocacy Software: Deployment Models, Customization Levels, Industry-specific Solutions, Support Services
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Which region dominates the advocacy software market?
North America was the largest region in the advocacy software market in 2024. The regions covered in the advocacy software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the advocacy software industry growth?
Major companies operating in the advocacy software market are Blackbaud Inc., Bonterra Tech, FiscalNote, Quorum Analytics LLC., Annex Cloud, Influitive, SocialChorus, NGP VAN, Mobilize Networks Inc., NationBuilder, InviteReferrals, Salsa Labs Inc., Engaging Networks, Action Network, Socxo, One Click Politics, Soft Edge Solutions, Apolitical, CiviCRM, PostBeyond, Care2Com Inc., CallHub, StoryChief
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What Is Covered In The Advocacy Software Global Market Report?
•Market Size Forecast: Examine the advocacy software market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the advocacy software market for a structured understanding.
•Key Players Overview: Analyze major players in the advocacy software market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the advocacy software market.
•Segment Contributions: Evaluate how different segments drive overall growth in the advocacy software market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the advocacy software market.
•Industry Challenges: Identify potential risks and obstacles affecting the advocacy software market.
•Competitive Landscape: Review strategic developments in the advocacy software market, including expansions, agreements, and new product launches.
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