Key Trend Reshaping the Traditional Travel Agency Market in 2025: Leveraging Direct-To-Market Expansion For Enhanced Client Engagement And Operational Efficiency

What combination of drivers is leading to accelerated growth in the traditional travel agency market?
The growing demand for corporate travel is expected to drive the growth of the traditional travel agency market. Corporate travel refers to business-related trips taken by employees or company representatives, including activities such as meetings, conferences, and client visits. The rise in corporate travel demand is primarily driven by expanding business activities. Moreover, the shift to remote and hybrid work models, combined with an increased emphasis on face-to-face client interactions, has led to more travel for relationship-building and securing deals. Traditional travel agencies in corporate travel assist with bookings, itinerary management, and other travel support, offering customized services to streamline travel logistics for businesses. For instance, in January 2024, a survey of over 700 business travel professionals from 41 countries by the Global Business Travel Association (GBTA) revealed that 83% of travel buyers reported an increase in their global business travel bookings for 2023 compared to 2022, with 31% noting a significant rise, 37% a moderate increase, and 15% a slight improvement. Furthermore, 59% of travel buyers expect business trips to continue increasing within their companies in 2024. As a result, the growing demand for corporate travel is propelling the growth of the traditional travel agency market.

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What is the projected compound annual growth rate (CAGR) of the traditional travel agency market from 2025 to 2034, and what factors influence it?
The traditional travel agency market has grown steadily in recent years. It is expected to rise from $149.14 billion in 2024 to $157.74 billion in 2025, with a CAGR of 5.8%. The past growth can be linked to the increasing volume of global travel, rising economic prosperity, consumer preferences for personalized travel experiences, growing corporate travel requirements, strong industry relationships, and the demand for specialized travel services.

The traditional travel agency market is expected to expand significantly, reaching $195.5 billion by 2029 with a CAGR of 5.5%. This growth will be driven by increased post-pandemic travel demand, a rising middle-class population, advancements in travel technology, greater interest in experiential travel, a resurgence in corporate travel, and a growing focus on enhanced travel experiences. Major trends anticipated include the use of artificial intelligence, the development of hybrid travel solutions, improved travel safety and health measures, advancements in virtual reality (VR), and expansion into emerging markets.

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How are the latest trends influencing the growth of the traditional travel agency market?
In the traditional travel agency market, companies are focusing on high-growth business development strategies, such as direct-to-market expansion, to serve local clients better and increase operational control. This strategy involves travel agencies establishing a direct presence in a specific region rather than relying on intermediaries. For example, in June 2022, FCM Travel Solutions, an Australia-based travel management company, opened a new office in Tokyo to enhance its capabilities across Asia. This expansion includes a team of expert consultants and aims to meet the growing demands of customers in Japan while integrating innovative technology.

What are the major segments of the traditional travel agency market and their role in driving growth?
The traditional travel agency market covered in this report is segmented -

1) By Service Types: Transportation, Travel Accommodation, Vacation Packages
2) By Tourist Type: Domestic, International
3) By Age Group: 22-31 Years, 32-43 Years, 44-56 Years, Over 56 Years

Subsegments:
1) By Transportation: Air Travel, Rail Travel, Car Rentals, Cruise Services, Bus And Coach Services
2) By Travel Accommodation: Hotels, Resorts, Hostels, Vacation Rentals, Bed And Breakfasts
3) By Vacation Packages: All-Inclusive Packages, Customized Travel Packages, Group Tours, Honeymoon Packages, Family Holiday Packages

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Which regions are key players in the growth of the traditional travel agency market?
Europe was the largest region in the traditional travel agency market in 2023 The regions covered in the traditional travel agency market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the traditional travel agency market?
Major companies operating in the traditional travel agency market are TUI AG, Booking Holdings Inc, Expedia Group Inc, CWT Global BV, American Express Global Business Travel, Flight Centre Travel Group Limited, Travelport Worldwide Ltd, Frosch International Travel, Thomas Cook (India) Ltd, BCD Travel, Abercrombie & Kent, Corporate Travel Management, JTB Corporation, G Adventures, Frosch Travel, Contiki, Travel Leaders Group, STA Travel, Classic Travel, HRG (Hogg Robinson Group), Kuoni Travel Ltd, Airtreks, National Geographic Expeditions, AAA Travel, Journese

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What Is Covered In The Traditional Travel Agency Global Market Report?

•Market Size Forecast: Examine the traditional travel agency market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the traditional travel agency market for a structured understanding.
•Key Players Overview: Analyze major players in the traditional travel agency market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the traditional travel agency market.
•Segment Contributions: Evaluate how different segments drive overall growth in the traditional travel agency market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the traditional travel agency market.
•Industry Challenges: Identify potential risks and obstacles affecting the traditional travel agency market.
•Competitive Landscape: Review strategic developments in the traditional travel agency market, including expansions, agreements, and new product launches.

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