Press release
Global Generative Artificial Intelligence (AI) In Virtual Reality Market Projected to Surpass $15.88 Billion by 2029 with 32.7% Annual Growth
What market dynamics are playing a key role in accelerating the growth of the generative artificial intelligence (ai) in virtual reality market?The surging need for immersive experiences is slated to fuel the expansion of generative artificial intelligence (AI) in the virtual reality market. Immersive experiences encompass engaging environments that merge the physical and virtual realms, typically through modalities like virtual reality (VR), augmented reality (AR), and mixed reality (MR), delivering a sensation of authentic presence for users. The taste for such experiences is escalating in line with advancements in VR and AR technologies, which allow for more lifelike interactions, and the increasing consumer thirst for custom, unforgettable experiences in fields like entertainment and education. Generative AI boosts immersive experiences in virtual reality by generating lively, interactive environments and content instantaneously, making possible highly customizable and responsive experiences that echo user input in real time. For example, in November 2022, as conveyed by the Ministry of Industry and Information Technology, an agency of the State Council of the People's Republic of China, the Chinese administration plans to escalate the nation's virtual reality (VR) industry production to 350 billion yuan (US$48 billion) by 2026; this is a sixfold surge from the prior year. In addition, the Ministry of Industry and Information Technology (MIIT) along with four other institutions issued a guideline for establishing a national sales objective of 25 million VR devices by 2026. Thus, this rising demand for immersive experiences is propelling the growth of generative artificial intelligence (AI) in the virtual reality market.
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How will the growth rate of the generative artificial intelligence (ai) in virtual reality market shape industry trends by 2034?
In the past few years, the market size for generative artificial intelligence (AI) in virtual reality has seen massive expansion. It's projected to increase from $3.85 billion in 2024 to an impressive $5.12 billion in 2025, indicating a compound annual growth rate (CAGR) of 33.0%. This remarkable growth in the historic period is due to several factors including the advancement of VR hardware, the expansion of the gaming industry, the rise of social VR platforms, the integration of VR into education, and favorable government policies.
The market size of generative artificial intelligence (AI) in the virtual reality sector is projected to experience a substantial increase in the next couple of years. The market value is estimated to touch $15.88 billion by the year 2029, with a compound annual growth rate (CAGR) of 32.7%. This projected expansion during the forecast period is due to several factors such as a rise in demand for personalized user experiences, improvement in computational power, greater awareness and acceptance of VR technologies, an upsurge in research and development activities, and heightened demand in the interactive entertainment industry. The key trends during this period will include improvements in variational auto-encoders (VAES), the advent of neuromorphic and quantum computing, amplified immersive experiences, cutting-edge AI-generated NPCS, and AI-powered real-time world creation.
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What are the most significant trends transforming the generative artificial intelligence (ai) in virtual reality market today?
Prominent entities within the generative artificial intelligence (AI) in the virtual reality industry are constructing innovative solutions incorporating generative AI-powered No-Code authoring omni-platforms. These facilitate the establishment of engaging and interactive virtual scenarios without demanding an in-depth understanding of programming. Such omni-platforms are essentially sophisticated software solutions that employ generative AI permitting users to devise, model, and modify virtual spaces or applications devoid of code writing. For example, in June 2024, ARuVR, a digital multimedia platform-based entity from the UK, introduced the ARuVR GenAI Suite. This novel platform aims to simplify the process of creating augmented reality (AR), virtual reality (VR), and mixed reality (MR) content. It encompasses features to create digital 3D models from 2D videos, formulate immersive 360° pictures, and design elaborate 2D visuals. The kit also houses a text-to-speech utility, allowing users to incorporate modifiable narrations, presenting a range of voices and talking speeds. The GenAI Suite, integrated with ARuVR's No-Code authoring omni-platform, hence simplifies the creation of interactive instruction and spatial learning experiences.
Which primary segments of the generative artificial intelligence (ai) in virtual reality market are driving growth and industry transformations?
The generative artificial intelligence (AI) in virtual reality market covered in this report is segmented -
1) By Component: Software; Hardware
2) By Application: Entertainment And Gaming; Healthcare; Education And Training; Retail And E-Commerce; Manufacturing And Design; Other Applications
3) By End-User: Enterprises; Individuals
Subsegments:
1) By Software: AI-Powered VR Content Creation Tools; AI-Driven Virtual Environments and Simulations; VR-Based AI Training and Education Software; AI-Based VR Interaction And User Experience (UX) Tools; AI-Powered Real-Time Rendering Software
2) By Hardware: AI-Enhanced VR Headsets; AI-Powered Motion Controllers; AI-Driven Haptic Feedback Devices; VR Sensors And Tracking Systems With AI Integration; AI-Based VR Processing Units
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Which geographical regions are pioneering growth in the generative artificial intelligence (ai) in virtual reality market?
North America was the largest region in the generative artificial intelligence (AI) in virtual reality market in 2024. The regions covered in the generative artificial intelligence (AI) in virtual reality market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the influential players reshaping the generative artificial intelligence (ai) in virtual reality market landscape?
Major companies operating in the generative artificial intelligence (AI) in virtual reality market are Google LLC, Microsoft Corporation, Meta Platforms Inc., Siemens AG, International Business Machines Corporation, Qualcomm Incorporated, NVIDIA Corporation, Adobe Inc., Rockwell Automation Inc., Autodesk Inc., Roblox Corporation, Unity Technologies Inc., DeepMind Technologies Limited, Magic Leap Inc., Epic Games Inc., Oculus VR LLC, Cerebras Systems Inc., HTC Corporation, Matterport Inc., Synthesia Ltd., Strivr Labs Inc., Groove Jones Inc., Qualium Systems Inc., Cubix LLC
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What Is Covered In The Generative Artificial Intelligence (AI) In Virtual Reality Global Market Report?
•Market Size Forecast: Examine the generative artificial intelligence (ai) in virtual reality market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the generative artificial intelligence (ai) in virtual reality market for a structured understanding.
•Key Players Overview: Analyze major players in the generative artificial intelligence (ai) in virtual reality market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the generative artificial intelligence (ai) in virtual reality market.
•Segment Contributions: Evaluate how different segments drive overall growth in the generative artificial intelligence (ai) in virtual reality market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the generative artificial intelligence (ai) in virtual reality market.
•Industry Challenges: Identify potential risks and obstacles affecting the generative artificial intelligence (ai) in virtual reality market.
•Competitive Landscape: Review strategic developments in the generative artificial intelligence (ai) in virtual reality market, including expansions, agreements, and new product launches.
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