Sports Bra Industry Poised for 6.5% CAGR Growth, Doubling Market Value by 2034 - Analysis by TMR

The sports bra market has witnessed significant growth in recent years, driven by an increased focus on health and fitness. As people indulge in healthier lifestyles, the demand for sports gear and activewear continues to rise. Activewear, including sports bras, is designed to allow for unhindered mobility, improve sporting performance, and protect wearers from sports-related injuries. Sports bras are specifically designed to support the soft tissues of the breasts and control breast motion, which is aggravated during strenuous activities.

Unlike conventional bras, sports bras provide additional coverage and support, giving wearers the confidence to bend, jump, or twist. They are considered technologically advanced garments, with manufacturers introducing enhanced features and unique fabric technologies to improve the product. This is expected to bolster the sports bra market growth in the coming years.

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Market Introduction

A sports bra is typically considered ideal for sweaty workouts and sporting activities. It has recently gained popularity as a high-fashion product. Sturdier, more comfortable, well-supported, and moisture-absorbing sports bras are designed to support the breasts while engaging in any physical activity.

Wearing a sports bra has numerous advantages because it not only provides comfort but also promotes style and confidence, making an ensemble a fashion hit. Making a statement with a low neckline, crop, or tank top is now considered a style quotient.

Sports bras have become an essential part of millennial ensembles. Sports bras protect the body from long-term injury and provide uncompromising support and comfort.

Market Size and Growth

The sports bra market was valued at US$ 14.7 Bn in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 6.5% from 2024 to 2034, reaching US$ 29.3 Bn by the end of 2034. This growth is driven by several factors, including increasing participation of women in sports, rising awareness about health benefits, and advancements in fabric technology.

Market Segmentation

The sports bra market can be segmented based on product type, material, distribution channel, and region.

Product Type: Sports bras are available in various designs, including compression bras, encapsulation bras, and combination bras. Each type caters to different levels of support and activity.
Material: Materials used in sports bras include cotton, polyester, nylon, and spandex. High-end fabrics with moisture-wicking properties are gaining popularity.
Distribution Channel: Sports bras are sold through various distribution channels, including online stores, specialty stores, supermarkets, and hypermarkets.

Regional Analysis

Leading Region: Asia Pacific

According to the latest sports bra market analysis, Asia Pacific accounts for a major share in terms of both volume and value, due to a combination of cultural, economic, and technological factors. The region places a strong emphasis on fitness and an active lifestyle, driven by the growth in popularity of various sports and fitness activities. This cultural shift is mirrored in widespread media representation and endorsement of women athletes, further enhancing the demand for sports bras.

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Market Drivers and Challenges

Surge in Women's Sports Participation

The increase in participation of women in sporting and athletic activities is driving the sports bra industry growth. According to Olympic data, the participation of women athletes in the Olympics is approaching 50 percent. Furthermore, the Olympics are including women's events to encourage the participation of women in sports.

This trend is also influenced by broader social and cultural shifts toward gender equality and the promotion of healthy lifestyles. Public and private sector initiatives encouraging women to take up sports and fitness activities have contributed to this trend. Sports organizations, schools, and community programs are increasingly providing opportunities and resources specifically for female athletes, boosting the demand for appropriate sportswear.

Health Associated Benefits of Sports Bras

An important driver of growth in the sports bra market is the rise in awareness of the health benefits associated with wearing sports bras during physical activity. The ability to reduce breast movement is among the most prominent advantages of wearing a sports bra. A sports bra provides a more supportive sensation than a standard bra.

Wearing one while working out ensures that the breasts do not bounce and remain stable during the workout. Breast muscle ligaments can stretch out and lose form, resulting in drooping or sagging breasts. Also, ligament rips are irreparable and might create early form abnormalities in younger women.

Fabric technology has advanced to the point where there are various moisture-wicking bras that can absorb perspiration from the body. Such bras can promote airflow to the skin, keeping it cool and dry throughout the day. Thus, the health-related benefits are expected to boost the sports bra market development.

Market Trends

The sports bra market is witnessing several trends, including the integration of advanced materials and smart technologies. Manufacturers are focusing on developing sports bras with enhanced features such as adjustable straps, padded cups, and wireless designs. The use of eco-friendly and sustainable materials is also becoming increasingly popular.

Competitive Landscape

Detailed profiles of companies are provided in the sports bra market report to evaluate their financials, key product offerings, recent developments, and strategies. Most companies that manufacture sports bras are spending significantly on comprehensive R&D activities, primarily to develop innovative products. Expansion of product portfolios, and mergers & acquisitions are the key strategies adopted by manufacturers in the industry. Leading players are also following the latest sports bra industry trends to avail lucrative revenue opportunities.

Prominent sports bra market manufacturers include Lululemon Athletica Inc., HanesBrands Inc., Calvin Klein Inc., Decathlon SA, Jockey International Inc., Nike Inc., Adidas AG, Puma SE, Under Armour Inc., and Gap Inc.

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Future Outlook

The sports bra market is expected to continue its growth trajectory over the forecast period, driven by increasing participation of women in sports, rising health awareness, and advancements in fabric technology. The focus on comfort, style, and functionality will remain key factors influencing consumer preferences.

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