Key Influencer in the Orange Market 2025: Growing Demand For Nutritious And Natural Food Boosts The Orange Market Expansion Driver

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What industry-specific factors are fueling the growth of the orange market?
The surge in demand for healthy, natural food is anticipated to fuel the expansion of the orange market. Natural and nutritious food options, which are lightly processed, devoid of additives, and bursting with vital nutrients, have numerous health benefits and contribute to overall wellness. With increasing awareness about health, there is a rising demand for nutritious, natural foods as consumers consider options that contribute to long-term health and deter diseases. Loaded with vitamin C, oranges enhance immunity and skin health, while the dietary fiber aids digestion. They are also rich in antioxidants and provide natural sweetness, making them both nutritious and tasty. For instance, in April 2023, the Central Statistics Office Ireland, a government agency based in Ireland, reported a minor increase in wheat yield by 0.1 tons per hectare in 2022, and a substantial increase in oat production by 0.2 tons per hectare. The production of wheat saw an impressive rise by 57,600 tons compared to June 2021, significantly outdoing the growth in oat production, which witnessed an increase of 3,300 tons within the same duration. Hence, demand for natural and nutritious foods is facilitating the growth of the orange market.

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What Is the projected market size and growth rate for the orange market?
The orange industry has seen substantial growth in recent years. The market, anticipated to grow from $3.64 billion in 2024 to $3.87 billion in 2025, is projected to have a compound annual growth rate (CAGR) of 6.3%. Factors contributing to this growth during the historical period include the rising global need for fruits rich in vitamin C, the expansion of citrus cultivation in ideal weather conditions, the increasing popularity of orange juice for breakfast, and the development of industries related to citrus, such as essential oils and fragrances, along with an increasing demand for processed orange products.

Anticipated to witness substantial growth in the coming years, the orange market is projected to reach $4.9 billion by 2029, flourishing at a compound annual growth rate (CAGR) of 6.1%. This projected growth in the forecast period can be ascribed to factors such as an increase in consumer inclination towards plant-based diets, greater understanding of health advantages beyond vitamin C, burgeoning demand for natural flavorings in the food and beverage sector, rising orange consumption in developing markets, and governmental initiatives endorsing sustainable agriculture. Notable trends for the forecast period encompass escalating demand for organic and sustainably harvested oranges, creation of new orange breeds for improved taste and shelf life, growing consumer favour for fresh, locally sourced produce, the widening usage of oranges in functional foods, and advances in citrus-centric wellness products.

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What new trends are reshaping the orange market and its opportunities?
Big players in the orange market are focusing on cultivating superior orange varieties, such as those that resist yellowing, to improve the quality of the fruit and cater to the consumer's preference for aesthetically pleasing products. Yellowing-resistant orange types are deliberately cultivated to resist discoloration triggered by diseases, pests, or climate changes. Such oranges maintain their bright color and superior quality, increasing their market attractiveness. For example, Embrapa, an agricultural research company based in Brazil, teamed up with Coopercitrus Credicitrus Foundation, a Brazilian organization, along with the Sylvio Moreira Citriculture Center, a Brazilian institution for research and development in citriculture, to introduce Navelina XR in June 2023. This is the inaugural orange tree that is naturally immune to the bacterium that prompts yellowing, making it capable of flourishing in areas where other varieties find it challenging due to citrus variegated chlorosis (CVC) infection. This variety yields seedless fruit akin to Baianinha oranges and matures early to mid-season, holding its quality on the tree even after reaching trade maturity, though some granulation might take place. It produces an average of 33 pounds per plant at four years of age, and 220 pounds at the age of ten. Navelina XR is particularly suited to the gentler climates of São Paulo. Its cultivation eases agricultural methods by decreasing the necessity for extensive pruning and vector management, which is common with other CVC-affected varieties.

What major market segments define the scope and growth of the orange market?
The orangemarket covered in this report is segmented -

1) By Type: Sweet Orange, Navel Orange, Blood Orange, Red Orange
2) By Distribution Channel: Supermarkets, Convenience Stores, Online Retail, Farmer's Markets
3) By Application: Fresh Consumption, Juices, Marmalades, Culinary Use
4) By End-User: Households, Food And Beverage Industry, Pharmaceuticals, Cosmetics

Subsegments:
1) By Sweet Orange: Navel Oranges, Valencia Oranges, Cara Oranges, Other Sweet Oranges
2) By Navel Orange: California Navel Orange, Washington Navel Orange, Other Navel Oranges
3) By Blood Orange: Tarocco Blood Orange, Moro Blood Orange, Sanguinello Blood Orange, Other Blood Oranges
4) By Red Orange: Sanguinelli Red Orange, Other Red Oranges

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Which geographical regions are pioneering growth in the orange market?
North America was the largest region in the orange market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the orange market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the orange industry growth?
Major companies operating in the orange market are Citrosuco S.A., Sun Pacific Inc., Wonderful Citrus LLC, Sucocitrico Cutrale Ltd., Citrus World Inc., Del Monte Fresh Produce, Limoneira Company, Bee Sweet Citrus Inc., Yantai North Andre Juice Co. Ltd., Sunkist Growers Inc., Alico Inc., Peace River Citrus Products, Southern Gardens Citrus, Vita-Pakt Citrus Products, Rio Grande Juice Company, Kings River Packing, Lemon Concentrate S.L., Golden Star Citrus Inc., Rancho Del Sol Organics, Redbelly Citrus, Scorzamara

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What Is Covered In The Orange Global Market Report?

•Market Size Forecast: Examine the orange market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the orange market for a structured understanding.
•Key Players Overview: Analyze major players in the orange market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the orange market.
•Segment Contributions: Evaluate how different segments drive overall growth in the orange market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the orange market.
•Industry Challenges: Identify potential risks and obstacles affecting the orange market.
•Competitive Landscape: Review strategic developments in the orange market, including expansions, agreements, and new product launches.

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