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Top Factor Driving Generative AI in Edtech Market Growth in 2025: The Role Of generative AI in Shaping The Future Of Digital Learning And Online Education

03-27-2025 09:27 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Generative AI in Edtech Market Size

Generative AI in Edtech Market Size

What combination of drivers is leading to accelerated growth in the generative ai in edtech market?
The rise in the use of digital learning platforms and online education is predicted to boost the advancement of generative AI in the ed-tech sector. These platforms and online education constitute web-based venues that aid in delivering educational material and resources, thereby enabling students to gain knowledge remotely with the help of various tools and technological resources. The mounting adoption of these platforms is fueled by an escalating demand for convenient, accessible learning alternatives and the broadening of internet connectivity. Generative AI in EdTech augments digital learning platforms and online education by creating custom-tailored learning experiences, producing interactive and adaptable content, automating administrative responsibilities, and delivering real-time feedback and assistance. These features collectively enhance engagement, accessibility, and educational results for the students in virtual settings. For example, in January 2024, as per Eurostat, a Luxembourg-based statistical agency of the European Union (EU), in 2023, 30% of EU internet users aged from 16 to 74 acknowledged that they had completed an online course or utilized online learning material, a rise from 28% in 2022. Therefore, the ever-growing adoption of digital learning platforms and online education fuels the rise of generative AI in the edtech market.

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What is the projected compound annual growth rate (CAGR) of the generative ai in edtech market from 2025 to 2034, and what factors influence it?
The market size of generative AI in the edtech sector has seen a rapid expansion over the recent years. The market is projected to surge from $0.36 billion in 2024 to $0.53 billion in 2025, recording a compound annual growth rate of 44.1%. This significant growth during the historical phase is due to better learning outcomes, growth in the educational sectors, a surge in demand for adaptive and customized learning experiences, a rise in student engagement and motivation, and the mammoth growth of data in the educational field.

In the coming years, the generative AI in the edtech market is expected to expand dramatically. The compounded annual growth rate of this sector is projected to be 43.7%, reaching a size of $2.24 $ billion by 2029. Factors contributing to this predicted growth span government efforts, the surging need for effective and scalable education systems, involvement of both state and private funding, growing acceptance of electronic education platforms, and the advancement of educational content creation. Trends to watch through this period include technological advancements, innovations in generative AI technology, blockchain technology implementation, automation of content generation procedures, and machine learning algorithm developments.

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How are the latest trends influencing the growth of the generative ai in edtech market?
Firms that are significant players in the generative AI sector within edtech are concentrating on introducing cutting-edge technologies. These include AI-based educational instruments designed to augment personalized learning, streamline content production, and offer adaptive educational journeys. An Artificial Intelligence (AI) educational tool refers to a software or platform that employs AI to enrich educational and teaching methods. These tools employ AI to enhance personalized learning experiences, boost educational achievement, and simplify administrative duties. For example, Duolingo, an American firm known for creating learning applications and offering language certification, debuted Duolingo Max in March 2023. It is an AI-integrated tool that delivers extensive guidance and conversational exercises to language learners. This groundbreaking product encompasses sophisticated AI capabilities such as individualized tutoring and interactive conversational exercises. These tailor lessons according to the learner's unique style and progress, and allow users to engage in realistic conversations with AI. It gives instant feedback and context-specific explanations to help learners understand and rectify their errors promptly.

What are the major segments of the generative ai in edtech market and their role in driving growth?
The generative AI in edtechmarket covered in this report is segmented -

1) By Technology: Adaptive Learning, Content Generation, Automated Grading, Personalized Tutoring, Virtual Simulations, Intelligent Learning System, Other Applications
2) By Deployment: Cloud, On-Premise
3) By End-User: Students, Teachers, Administrators, Educational Institutions, Other End-Users

Subsegments:
1) By Adaptive Learning: Personalized Learning Paths, Real-time Analytics, Skill Assessment Tools, Learning Style Adaptation
2) By Content Generation: Automated Curriculum Creation, Interactive Learning Materials, Text Summarization Tools, Language Translation Services
3) By Automated Grading: Essay Scoring Systems, Multiple Choice Grading, Rubric-based Assessment Tools, Feedback Generation Tools
4) By Personalized Tutoring: AI-driven Tutoring Systems, Peer Learning Networks, Homework Help Bots, Progress Tracking Tools
5) By Virtual Simulations: Lab Simulations, Role-playing Scenarios, Gamified Learning Environments, Augmented Reality (AR) Experiences
6) By Intelligent Learning System: Learning Management Systems (LMS), Behavioral Analytics, Predictive Analytics Tools, Collaborative Learning Systems
7) By Other Applications: AI-powered Educational Assistants, Speech Recognition Technology, Content Accessibility Tools, Learning Resource Recommenders

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Which regions are key players in the growth of the generative ai in edtech market?
North America was the largest region in the generative AI in edtech market in 2024. The regions covered in the generative AI in edtech market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the key firms paving the way for growth in the generative ai in edtech market?
Major companies operating in the generative AI in edtech market are Google LLC, Microsoft Corporation, Amazon Web Services Inc., International Business Machines Corporation, Pearson plc, McGraw Hill, Unacademy, Anthropic PBC, Coursera Inc., Duolingo, Grammarly Inc., Jasper AI inc., GoGuardian, Edmentum Inc., Brainly, Kiddom Inc., Writesonic, Cognii Inc., Edsby, Squirrel AI

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What Is Covered In The Generative AI in Edtech Global Market Report?

•Market Size Forecast: Examine the generative ai in edtech market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the generative ai in edtech market for a structured understanding.
•Key Players Overview: Analyze major players in the generative ai in edtech market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the generative ai in edtech market.
•Segment Contributions: Evaluate how different segments drive overall growth in the generative ai in edtech market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the generative ai in edtech market.
•Industry Challenges: Identify potential risks and obstacles affecting the generative ai in edtech market.
•Competitive Landscape: Review strategic developments in the generative ai in edtech market, including expansions, agreements, and new product launches.

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