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Primary Catalyst Driving Generative AI in Retail Market Evolution in 2025: Impact Of E-Commerce Growth On generative AI Advancements In Retail Driver

03-27-2025 06:18 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Generative AI In Retail

Generative AI In Retail

How Are the key drivers contributing to the expansion of the generative ai in retail market?
The growth of generative AI in the retail market is predicted to be fueled by the surge in online shopping. E-commerce, characterized by its convenience, diversity, and easy access compared to conventional shopping, is becoming increasingly prevalent. By creating tailored product suggestions and enhancing customer interaction with adaptive, context-sensitive content, generative AI is set to revolutionize the e-commerce experience. As per documentation from the Census Bureau of the Department of Commerce, a US governmental entity, estimates of e-commerce sales in 2023 topped around $1,118.7 billion. Fast forward to the first quarter of 2024, total retail sales were roughly valued at $1,820.0 billion. Comparing this period with the same quarter in the previous year, e-commerce sales had risen by a substantial 8.5% (±1.1%), while the total retail sales marked a 2.8% (±0.5%) increase. Hence, the burgeoning e-commerce marketplace is a key driving force behind the expansion of generative AI within the retail sector.

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What growth opportunities are expected to drive the generative ai in retail market's CAGR through 2034?
There's been a tremendous expansion in the market size of generative AI in retail in the past few years. The market size is predicted to rise from $0.79 billion in 2024 up to $1.11 billion in 2025, showcasing a compound annual growth rate (CAGR) of 39.8%. Factors contributing to this historical growth period include the escalating availability of large data sets, e-commerce growth, advancements in computing capabilities, the emergence of mobile commerce, and a decrease in technological expenses.

In the coming years, the market size for generative AI in retail is predicted to undergo remarkable expansion, reaching a size of $4.2 billion by 2029, reflecting a compound annual growth rate (CAGR) of 39.6%. This predicted growth during the forecast period can be linked to a range of factors including an improvement in customer personalization, superior inventory management, adopting dynamic pricing strategies, stronger fraud detection measures, and an efficient customer service process. Key trends to watch for during the forecast period encompass AI-powered customer service, automated management of supply chains, highly evolved AI algorithms capable of detecting fraudulent activities and transactions in real time, integration capabilities with live streaming platforms, and widespread incorporation of visual searches and augmented reality.

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What are the emerging trends shaping the future of the generative ai in retail market?
Leading businesses active in the generative AI sector for retail are concentrating their efforts on the creation of sophisticated AI-based tools to improve customer customization, streamline inventory control, and enhance sales projections. These cutting-edge tools utilize artificial intelligence algorithms to generate, streamline, and automate processes such as customized product suggestions, inventory control, and marketing tactics, by scrutinizing data and producing insights. This ultimately boosts efficacy and decision-making capacity within the retail sector. For instance, Google LLC, an American tech firm, rolled out new AI tools specifically for retailers in January 2024. These tools aim to enrich online shopping experiences, modernize customer service, and simplify retail operations. These novel AI retail tools include a chat-based commerce system that combines AI-driven virtual assistants for personal recommendations and natural language conversations, sophisticated LLM search abilities for improved product discovery, catalog and content refining to perfect product listings, and Google's distributed edge cloud to globally scale AI applications.

Which growth-oriented segments of the generative ai in retail market are leading the industry's development?
The generative AI in retailmarket covered in this report is segmented -

1) By Technology: Variational Autoencoders, Generative Adversarial Networks, Deep Reinforcement Learning, Recurrent Neural Networks, Transformer Networks, Other Technologies
2) By Deployment: Cloud, On-Premise
3) By Application: Product Design And Development, Visual Merchandising, Demand Forecasting, Personalized Marketing, Fraud Detection, Inventory Management, Supply Chain And Logistics, Other Applications
4) By Industry: Fashion And Apparel, Consumer Electronics, Home Decor, Beauty And Cosmetics, Grocery Shops, Online Platforms

Subsegments:
1) By Variational Autoencoders (VAEs): Product Recommendation Systems, Customer Behavior Analysis, Personalized Marketing Campaigns, Image Generation For Products, Inventory Management Solutions
2) By Generative Adversarial Networks (GANs): Synthetic Data Generation, Virtual Try-On Solutions, Image-To-Image Translation For Product Images, Style Transfer For Marketing Content, Fraud Detection In Transactions
3) By Deep Reinforcement Learning: Dynamic Pricing Models, Inventory Optimization, Personalized Customer Experience Systems, Supply Chain Management, Sales Forecasting
4) By Recurrent Neural Networks (RNNs): Time Series Forecasting For Sales, Customer Engagement Prediction, Sentiment Analysis On Customer Feedback, Churn Prediction Models, Recommendation Systems For Repeat Purchases
5) By Transformer Networks: Natural Language Processing For Customer Interactions, Chatbots And Virtual Assistants, Automated Content Generation For Marketing, Customer Sentiment Analysis, Demand Forecasting
6) By Other Technologies: Self-Supervised Learning Techniques, Diffusion Models For Image Generation, Flow-Based Models For Data Generation, Federated Learning For Privacy-Preserving Data Analysis, Hybrid Models Combining Multiple Approaches.

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What regions are leading the charge in the generative ai in retail market?
North America was the largest region in the generative AI in retail market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the generative AI in retail market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What companies are at the forefront of innovation in the generative ai in retail market?
Major companies operating in the generative AI in retail market are Google LLC, Microsoft Corporation, Hitachi Ltd., Tencent Holdings Limited, Amazon Web Services (AWS), Intel Corporation, accenture* plc, International Business Machines (IBM), Oracle Corporation, Fujitsu Limited, Nvidia Corporation, NEC Corporation, Capgemini SE, Baidu Inc., Infosys Limited, Adobe Inc., Wipro Limited, SAS Institute Inc., Tableau Software LLC, C3.AI inc., DataRobot Inc., ClarifAI inc., H2O.AI inc.

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What Is Covered In The Generative AI in Retail Global Market Report?

•Market Size Forecast: Examine the generative ai in retail market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the generative ai in retail market for a structured understanding.
•Key Players Overview: Analyze major players in the generative ai in retail market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the generative ai in retail market.
•Segment Contributions: Evaluate how different segments drive overall growth in the generative ai in retail market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the generative ai in retail market.
•Industry Challenges: Identify potential risks and obstacles affecting the generative ai in retail market.
•Competitive Landscape: Review strategic developments in the generative ai in retail market, including expansions, agreements, and new product launches.

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