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Enhancing Travel Experiences Virtual Reality In Tourism Market Set To Thrive Amid Rising Global Travel Demand Driver: Leading Transformation in the Virtual Reality In Tourism Market in 2025
Virtual Reality In Tourism Market
The increasing demand for travel and tourism is expected to propel the growth of the virtual reality in tourism market. The travel and tourism industry is experiencing a resurgence as disposable incomes rise and travel restrictions ease. VR technology is being integrated into tourism services, allowing potential travelers to take virtual tours of destinations, hotels, and attractions before making booking decisions. This immersive experience helps tourists explore destinations and make more informed decisions. According to the UK's Office for National Statistics, overseas visits to the UK reached 3.0 million in June 2022, reflecting a growing interest in travel. This increasing demand for travel and tourism is expected to drive the growth of the virtual reality in tourism market, offering a more interactive way to explore destinations.
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What Is the projected market size and growth rate for the virtual reality in tourism market?
The VR in tourism market has expanded exponentially, reaching $7.53 billion in 2025 from $5.44 billion in 2024, with a CAGR of 38.5%. Growth factors include improved internet accessibility, increased mobile device adoption, the influence of the gaming industry, social media integration, and early adoption in entertainment.
The virtual reality in tourism market is expected to experience exponential growth in the coming years, reaching $27.5 billion by 2029 at a compound annual growth rate (CAGR) of 38.2%. This growth is driven by the increasing demand for personalized travel experiences, rising disposable incomes, the expansion of 5G networks, the surge in virtual events, and growing awareness of VR applications. Key trends anticipated during the forecast period include the integration of AI with VR, collaborations between technology and tourism industries, the development of VR content for cultural heritage sites, the expansion of VR-based tourism education programs, and the rise in virtual tours for inaccessible destinations.
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What new trends are reshaping the virtual reality in tourism market and its opportunities?
In the virtual tourism market, advanced technologies like AI-powered 3D virtual tours are transforming travel experiences. Planitar Inc., a Canada-based company, launched iGUIDE Instant in January 2024, offering a cost-effective solution for creating high-quality 3D virtual tours and floor plans. This tool helps real estate photographers quickly produce virtual tours with detailed imagery, enhancing the property viewing experience and increasing online engagement.
What major market segments define the scope and growth of the virtual reality in tourism market?
The virtual reality in tourism market covered in this report is segmented -
1) By Type: 3 Dimension (3D), 4 Dimension (4D), Other Types
2) By Device: Head-Mounted Displays (HMDs), Smartphones, Consoles, Personal Computers (PCs)
3) By Platform: Android, iPhone Operating System (IOS), Windows, Macintosh Operating System (Mac OS)
4) By Application: Travel Agency, Hotel, Tourist Attractions, Entertainment, Education, Retail, Healthcare
Subsegments:
1) By 3 Dimension (3D): 3D Virtual Tours, 3D Interactive Destinations, 3D Hotel Room Previews
2) By 4 Dimension (4D): 4D Themed Experiences, 4D Virtual Tours With Sensory Enhancements
3) By Other Types: Augmented Reality (AR) Experiences, Mixed Reality (MR) Experiences, Haptic Feedback VR Experiences
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Which region dominates the virtual reality in tourism market?
Asia-Pacific was the largest region in the virtual reality in tourism market in 2024. The regions covered in the virtual reality in tourism market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the virtual reality in tourism industry growth?
Major companies operating in the virtual reality in tourism market are Alphabet Inc., Samsung Electronics, Microsoft Corporation, Sony Group Corporation, Lufthansa Group, Nokia Corporation, Marriott International, TUI Group, National Geographic, Thomas Cook, HTC Corporation, EON Reality Inc, YouVisit, VironIT, 3D Walkabout, VeeR VR, AirPano, Travel World VR LLC, VR IMMERSION LTD, VR Gorilla, Cyber Tours Ltd
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What Is Covered In The Virtual Reality In Tourism Global Market Report?
•Market Size Forecast: Examine the virtual reality in tourism market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the virtual reality in tourism market for a structured understanding.
•Key Players Overview: Analyze major players in the virtual reality in tourism market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the virtual reality in tourism market.
•Segment Contributions: Evaluate how different segments drive overall growth in the virtual reality in tourism market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the virtual reality in tourism market.
•Industry Challenges: Identify potential risks and obstacles affecting the virtual reality in tourism market.
•Competitive Landscape: Review strategic developments in the virtual reality in tourism market, including expansions, agreements, and new product launches.
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