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Women's Health App Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers
Get 20% OFF on all 2025 Global Market Reports until March 31st! Apply code FY25SAVE and grab your savings today!Which drivers are expected to have the greatest impact on the over the women's health app market's growth?
The increasing adoption of smartphones is expected to fuel the growth of the women's health app market in the future. A smartphone is a mobile device that combines the functions of a computer and a cell phone. Several factors are contributing to the growth of smartphone use, including continuous advancements in technology, decreasing costs, the proliferation of digital services, and increasing urbanization and globalization. Smartphones enable women to access health-related information, track health metrics, and use health apps anytime and anywhere. Additionally, smartphones provide access to a variety of educational resources, such as articles, videos, podcasts, webinars, and online communities focused on women's health topics. For example, in March 2024, ConsumerAffairs, a U.S.-based consumer advocacy organization, reported that American smartphone ownership rose to 92% in 2023 from 86% in 2022. Furthermore, it was estimated that in 2024, U.S. adults will spend an average of more than 4.5 hours per day on their mobile devices. As a result, the growing adoption of smartphones is driving the growth of the women's health app market.
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What is the future CAGR of the women's health app market, and how will it impact industry expansion?
The women's health app market has experienced exponential growth, rising from $4.68 billion in 2024 to $5.78 billion in 2025, at a CAGR of 23.6%. Growth is attributed to greater awareness, increased internet penetration, changing lifestyles, rising healthcare costs, and government initiatives supporting digital health solutions.
The women's health app market is projected to witness exponential growth, reaching $13.37 billion by 2029 at a remarkable CAGR of 23.3%. This expansion will be driven by the growing focus on personalization, integration with wearable devices, increased adoption of telemedicine and remote monitoring, emphasis on mental health, and improvements in healthcare accessibility and equity. Key trends expected in this sector include fertility tracking and pregnancy support, menopause management solutions, social and community engagement, heightened attention to data privacy and security, and the development of evidence-based health content and services.
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What are the most significant trends transforming the women's health app market today?
In the women's health app market, companies are creating innovative products like smart rings to better serve women's health needs. These smart rings can track activity levels, sleep patterns, and more, offering valuable insights for a healthy lifestyle. For instance, in January 2024, Movano Health, a U.S.-based healthcare solutions provider, launched the 'Evie' smart ring. The ring offers medical-grade health data and personalized insights for women, providing a comprehensive health tracking experience through its mobile application.
Which key market segments comprise the women's health app market and drive its revenue growth?
The women's health app market covered in this report is segmented -
1) By Type: Menstrual Health, Pregnancy Monitoring, Fertility Monitoring, Breastfeeding Management, Gynecological Health, Other Types
2) By Modality: Smartphone, Tablet, Other Modalities
3) By Age: Adolescent, Adult, Geriatric
4) By Application: General Healthcare And Fitness, Reproductive Health, Lifestyle Management, Disease Management, Other Applications
Subsegments:
1) By Menstrual Health: Period Tracker, Ovulation Calendar, Pms Management, Pregnancy Monitoring
2) By Pregnancy Monitoring: Pregnancy Trackers, Contraction Timer, Baby Growth Tracker
3) By Fertility Monitoring: Ovulation Prediction, Fertility Tracker, Basal Body Temperature (Bbt) Monitoring
4) By Breastfeeding Management: Milk Supply Tracker, Feeding Timer, Nursing Log
5) By Gynecological Health: Pelvic Health Trackers, Cervical Health Trackers, Uterine Health Monitoring
6) By Other Types: General Health Trackers, Mental Health Apps, Exercise And Diet Apps
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What regions are at the forefront of women's health app market expansion?
North America was the largest region in the women's health app market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the women's health app market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the women's health app market?
Major companies operating in the women's health app market are Apple Inc., Fitbit Inc., Babylon Health, Emme Inc., DotDash, Gladstone International Ltd., Flo Health Inc., Withings Health Solutions, Nurx Inc., Peanut App Ltd., Natural Cycles Nordic AB, Wildflower Health, HelloBaby Inc., Rosy Wellness Inc., Clue Inc., Evvy Inc., Kindara Inc., Ava AG, Femtech Collective Inc., FertilityIQ, Kegg Inc., Tia Health, Glow Inc., Keela Health Inc., Maya Health Inc.
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What Is Covered In The Women's Health App Global Market Report?
•Market Size Forecast: Examine the women's health app market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the women's health app market for a structured understanding.
•Key Players Overview: Analyze major players in the women's health app market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the women's health app market.
•Segment Contributions: Evaluate how different segments drive overall growth in the women's health app market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the women's health app market.
•Industry Challenges: Identify potential risks and obstacles affecting the women's health app market.
•Competitive Landscape: Review strategic developments in the women's health app market, including expansions, agreements, and new product launches.
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