Bulgur Market to Witness Steady Growth, Reaching US$ 3,228.6 Mn by 2032 with Demand for Whole Grains and High-Fiber Foods Rising - Persistence Market Research

The global bulgur market is on an impressive growth trajectory, reflecting increased consumer interest in healthy, traditional, and plant-based foods. As of 2025, the market is valued at US$ 1,380.90 million, with projections suggesting it will reach approximately US$ 3,228.60 million by the end of 2032. This growth is driven by a robust CAGR of 12.90% during the forecast period (2025-2032). The historical analysis shows a consistent rise in demand, growing from US$ 1,030.30 million in 2019 to US$ 1,325.20 million in 2024, highlighting the product's growing consumer base across various geographies.

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Key factors accelerating this growth include a global shift toward healthier eating habits, the rising popularity of Mediterranean cuisine, and increased preference for non-GMO, clean-label, and organic food products. Whole bulgur dominates product segments, while the retail/household sector remains the largest end-user, showcasing strong demand for traditional home cooking. North America leads regional consumption, primarily the United States, owing to health-conscious consumers and growing awareness of bulgur's nutritional benefits.

Key Highlights from the Report

➤ Global bulgur market forecasted to reach US$ 3,228.60 Mn by 2032 at a CAGR of 12.90%.
➤ Whole/coarse bulgur accounts for 80.3% of the market, making it the leading product type.
➤ Household segment dominates end-user category with a 90% market share in 2025.
➤ The U.S. holds 21.9% of the global bulgur market value in 2024, making it a leading country.
➤ Indirect distribution channels generate more than 85% of total bulgur sales.
➤ Increasing demand from Europe and the Middle East drives export-oriented market expansion.

Market Segmentation

The global bulgur market is segmented based on type, end-use industry, and distribution channel. Among product types, whole/coarse bulgur leads the segment with over 80% market share in 2025, valued at US$ 1,006.30 million. This dominance is attributed to its extensive use in traditional meals and recipes. However, fine bulgur is gaining popularity, particularly in salads and cold dishes in developed countries, and is expected to exhibit faster growth rates over the forecast period.

In terms of end-use, the household sector emerges as the leading segment, accounting for around 90% of the market value in 2025 (US$ 1,136.50 million). This trend reflects the growing consumer inclination towards home-cooked and health-focused meals. The HORECA (hotels, restaurants, and catering) segment, although smaller in share, continues to show promise, especially in urban centers with rising interest in ethnic cuisines.

The distribution channel segment is split between direct and indirect channels. Indirect sales dominate with a value share of over 85% in 2025 (US$ 1,117.30 million), fueled by widespread availability of bulgur in supermarkets, online platforms, and convenience stores.

Regional Insights

The North America region, particularly the U.S., is currently the most lucrative market for bulgur, capturing a 21.9% value share in 2024. Consumers in this region are increasingly gravitating toward healthy grains, gluten-free alternatives, and Mediterranean diets. Germany, holding 4.0% of global share, leads the European market due to growing interest in plant-based diets and increasing Middle Eastern diaspora.

In Latin America, countries like Brazil and Mexico are emerging as modest growth territories. Brazil, for example, is witnessing a CAGR of 3.6%, the highest in the region, while Mexico follows closely at 3.2%. These trends reflect rising urbanization, dietary diversification, and middle-class expansion.

Meanwhile, Turkey plays a pivotal role as a production and export hub. Producing 1.24 million metric tons (MT) of bulgur annually and exporting 22% of this, Turkey is strategically positioned to serve both the Middle Eastern and European markets. Countries in MEA such as Syria, Iraq, Jordan, and Saudi Arabia continue to be key importers, driven by cultural and traditional usage of bulgur.

Market Drivers

One of the key drivers of the bulgur market is the increasing demand for healthy and natural food options. With rising health concerns such as obesity, diabetes, and cardiovascular diseases, consumers are turning to whole grains like bulgur, which is high in fiber and boasts a low glycemic index. The shift in consumer preferences from processed foods to clean-label, natural, and minimally processed alternatives is creating a fertile environment for bulgur's growth.

Moreover, the growing global interest in Mediterranean and Middle Eastern cuisine has popularized bulgur dishes such as tabbouleh, kibbeh, and pilafs. This culinary wave has significantly contributed to the adoption of bulgur in various regions beyond its traditional markets.

Another powerful driver is the urbanization and increasing purchasing power of middle-income households, especially in emerging economies like India and China. These consumers are now more open to trying foreign foods, and bulgur's similarity to traditional cracked wheat dishes enhances its acceptance.

Market Restraints

Despite its promising growth, the bulgur market faces a few challenges. One primary restraint is limited consumer awareness, particularly in non-Mediterranean regions where bulgur is not traditionally consumed. Although awareness is increasing through culinary education and digital content, many consumers still remain unfamiliar with how to cook or incorporate bulgur into their diets.

Another challenge is supply chain limitations and price volatility. Being a grain-based product, bulgur is susceptible to changes in wheat prices, global trade regulations, and climate-related disruptions that may affect wheat yield and production consistency. Such volatility can impact both production costs and retail pricing, thereby restraining market growth.

Market Opportunities

The global bulgur market presents ample opportunities, particularly through product innovation and expansion into untapped markets. Manufacturers can leverage growing trends such as clean-label, organic, and non-GMO food by offering certified and fortified bulgur variants. There's also strong potential for gluten-free bulgur substitutes or blends that cater to consumers with specific dietary needs.

The online retail space also opens new avenues for growth. With increasing digital adoption, especially among millennials and Gen Z consumers, brands can leverage e-commerce to promote new bulgur recipes, bundle deals, and subscription boxes. Participation in international food expos and culinary festivals further helps raise awareness and brand visibility, paving the way for global expansion.

Reasons to Buy the Report

✔ Gain access to comprehensive data and analysis on the global bulgur market from 2019 to 2032.
✔ Understand key growth drivers, restraints, and emerging trends influencing the market.
✔ Discover which regions and product segments are most lucrative for investment and expansion.
✔ Identify leading competitors and learn from their strategic initiatives and partnerships.
✔ Leverage expert insights for business planning, product development, and market entry strategies.

Frequently Asked Questions (FAQs)

◆ How big is the global bulgur market expected to be by 2032?
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◆ What is the projected growth rate of the bulgur market during 2025-2032?
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Company Insights

• Duru Bulgur Gida San.
• The Hain Celestial Group Inc.
• AGT Foods and Ingredients Inc.
• Tipiak Group
• Ceres Organics Limited
• Bob's Red Mill Natural Foods Inc.
• Memişler Group
• Tiryaki Agro Gida Sanayi ve Ticaret A.S.
• Armada A.S.
• Gardenia Grain D'Or
• Sunnyland Mills
• First Quality Foods
• Hodgson Mill Inc.
• Ipek Bulgur
• BAHAROĞLU Agricultural Products Co.
• Tek Bulgur Gıda Sanayi ve Ticaret Ltd. Şti.
• ÖĞÜN BULGUR HUBUBAT GIDA TİC. SAN. LTD. ŞTİ.
• Nefis Bulgur Sanayi Ticaret Limitet Sirketi
• Baktat Gida Sanayi Ve Ticaret Limited Sirketi
• Foodish S.R.O.

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