Leading Element Driving Change in the Software Asset Management Market in 2025: Increasing Adoption Of Cloud And SaaS Solutions Drives Market Growth Due To Enhanced License Optimization And Compliance Assurance Driver

Which drivers are expected to have the greatest impact on the over the software asset management market's growth?
The software asset management market is anticipated to grow, largely driven by the escalating adoption of cloud and SaaS solutions. Services or applications based in the cloud are hosted on outlying servers, available via the internet. Similarly, Software as a Service (SaaS) provides software applications managed through the cloud, which negates the need for local set-up or infrastructure. There has been an uptick in the adoption of cloud-based and SaaS solutions due to their scalability, cost-efficiency, remote access capabilities, and automation of software management, which includes updates and enhanced security. Software asset management (SAM) promotes the use of cloud and SaaS solutions by offering an insight into software usage, optimising license management and ensuring compliance, thus facilitating a smoother transition for organisations to cloud-based systems. For instance, a Google Cloud report, published in September 2022, highlighted an increase of 26% in the use of multiple public clouds in 2022, up from 21% the previous year. Simultaneously, the usage of hybrid cloud increased from 25% in 2021 to 42.5% in 2022. As a result, the expansion of the software asset management market is being propelled by the ongoing adoption of cloud-based and SaaS solutions.

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What is the future CAGR of the software asset management market, and how will it impact industry expansion?
The size of the software asset management market has seen rapid expansion in the past few years. The market is predicted to increase from $3.64 billion in 2024 to $4.36 billion in 2025, boasting a Compound Annual Growth Rate (CAGR) of 19.9%. The surge during the historical phase is credited to the escalating complexity of software licensing, greater uptake of cloud technologies, an uptick in cloud adoption, intensifying intricacy of software management, and a higher demand for an optimized asset.

In the coming years, a swift expansion is anticipated in the software asset management market, with projections indicating it will escalate to a value of $8.93 billion in 2029. This represents an impressive compound annual growth rate (CAGR) of 19.7%. Factors contributing to the projected surge during the forecast period include increased adoption of cloud-based and SaaS solutions, a growing embrace of the Boyd culture, more prevalent audits, amplified complexity in contemporary IT environments, and a boosted rate of tech startups. Noteworthy trends throughout the forecast period comprise technological progressions, adoption of cloud-based solutions, sophisticated SAM technologies, digital transformation strategies, and a requirement for robust tools.

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What are the most significant trends transforming the software asset management market today?
Key players in the software asset management market are focusing on creating automatic solutions that can augment software tracking, optimize the utilization of licenses, and maintain regulation compliance. These automated solutions use technologies like artificial intelligence (AI), machine learning (ML), and cloud-based systems to simplify software audits, identify licenses that are not used or are underutilized, and reduce the financial hazards that come with non-compliance. As an example, in March 2023, Anglepoint Inc., a tech asset management services company based in the US, introduced the IBM Licensing for Software Asset Management app. The app facilitates the measurement of IBM sub-capacity for software under the IBM authorized SAM provider (IASP) program, making the handling of IBM software licenses on the ServiceNow platform more straightforward. It offers access to expertise in IBM licensing, increases the visibility and surety in managing IBM assets, identifies potential cost-saving opportunities, and integrates smoothly with the Software Asset Management Platform (SAMP) of ServiceNow, guaranteeing improved optimization of expenditure on IBM software licensing.

Which key market segments comprise the software asset management market and drive its revenue growth?
The software asset management market covered in this report is segmented -

1) By Component: Solutions, Services
2) By Deployment Model: On-premise, Cloud-based
3) By Organization Size: Small, Medium, Large
4) By End-User: Banking Financial Services And Insurance (BFSI), Information Technology (IT) And Information Technology Enabled Services (ITeS), Telecom, Manufacturing, Retail And E-Commerce, Government, Healthcare And Life Sciences, Education, Media And Entertainment

Subsegments:
1) By Solutions: Software License Management, Software Compliance Management, Software Deployment And Installation, Software Inventory Management, Software Usage Tracking
2) By Services: Consulting And Advisory Services, Implementation And Integration Services, Training And Support Services, Managed Services, Maintenance And Upgrades

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What regions are at the forefront of software asset management market expansion?
North America was the largest region in the software asset management market in 2024. The regions covered in the software asset management market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Who are the leading players fueling growth in the software asset management market?
Major companies operating in the software asset management market are Microsoft Corporation, Deloitte Touche Tohmatsu Limited, International Business Machines Corporation (IBM), Broadcom Inc., HCL Technologies, ServiceNow Inc., Ivanti Inc., Symphony SummitAI, Flexera Software, Snow Software, USU Software AG, Matrix42 AG, Alloy Navigator Inc., Zluri Technologies Inc., BMC Software Inc., Anglepoint Inc., SysAid Technologies Ltd., Livingstone Technologies Ltd., Belarc Inc., Eracent Inc., Asset Panda Inc., Xensam Technologies Inc., Certero Ltd., ITAM Review Ltd., Softline International.

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What Is Covered In The Software Asset Management Global Market Report?

•Market Size Forecast: Examine the software asset management market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the software asset management market for a structured understanding.
•Key Players Overview: Analyze major players in the software asset management market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the software asset management market.
•Segment Contributions: Evaluate how different segments drive overall growth in the software asset management market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the software asset management market.
•Industry Challenges: Identify potential risks and obstacles affecting the software asset management market.
•Competitive Landscape: Review strategic developments in the software asset management market, including expansions, agreements, and new product launches.

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