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Augmented Reality (AR) Shopping Market Forecast 2025-2034: Analysing Major Trends, Opportunities, and Growth Drivers

03-25-2025 08:43 AM CET | IT, New Media & Software

Press release from: The Business Research Company

Augmented Reality AR Shopping

Augmented Reality AR Shopping

How Are the key drivers contributing to the expansion of the augmented reality (ar) shopping market?
The surge in smartphone accessibility is anticipated to fuel the expansion of the augmented reality (AR) shopping sector in the future. The high adoption rate of smartphones is attributed to their cost-effectiveness, versatility, and uninterrupted connectivity, satisfying a variety of consumer demands with one compact device. Augmented reality shopping is facilitated by smartphones, as they allow consumers to visualize products in real time, innovatively enhancing the e-shopping experience with interactive and immersive capacities. To illustrate, Uswitch Limited, a company in the UK that offers comparison and switching services, reported in February 2024 that as of the start of 2022, mobile connections in the UK numbered 71.8 million, surpassing the population by 4.2 million and showing a 3.8% increase (roughly 2.6 million) from 2021. By 2025, it's estimated that the UK population will amount to 68.3 million, with 95% (nearly 65 million people) projected to be smartphone users. Consequently, the rising accessibility of smartphones is set to propel the expansion of the augmented reality (AR) shopping sector.

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What growth opportunities are expected to drive the augmented reality (ar) shopping market's CAGR through 2034?
The size of the augmented reality (AR) shopping market has experienced enormous growth recently. The market, which was valued at $6.11 billion in 2024, is forecasted to experience a considerable increase by 2025 with a compound annual growth rate (CAGR) of 32.3%. The impressive growth seen in the historic period is due to factors such as government support for augmented reality, consumer desire for engaging shopping experiences, rise in worldwide e-commerce adoption, growth in online social commerce, and the demand for customized shopping solutions.

The market size for augmented reality (AR) in shopping is projected to experience dramatic expansion in the upcoming years, escalating to a valuation of $24.54 billion in 2029 with a compound annual growth rate (CAGR) of 32.0%. The factors contributing to this surge during the forecasted period include enhanced spending capacities of millennials and Gen Z, the proliferation of AI for tailored AR shopping experiences, the growing significance of eco-friendly shopping, a swell in direct-to-customer retail avenues, and a rise in smartphone use. Notable developments during this period are predicted to be collaborations between technology companies and retail brands, the incorporation of augmented reality into e-commerce, the creation of AR glasses for hands-free shopping, the infusion of gaming elements into AR shopping, and the evolution of 3D product catalogs enhanced with augmented reality.

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What are the emerging trends shaping the future of the augmented reality (ar) shopping market?
Leading firms in the augmented reality shopping sector are prioritizing the creation of high-tech solutions like AR shopping tools to offer an engaging and interactive experience. An AR shopping tool is an innovative solution that employs augmented reality to superimpose digital data or virtual examples of items onto the physical world, thus improving the shopping journey by facilitating interactive product illustration and personalization. For example, in June 2022, the British luxury fashion company Burberry introduced an AR viewer- an AR shopping tool. The AR element on Burberry.com permits users to engage with the brand's trademark bag by virtually positioning a true-to-scale 3D model in their environment. By utilizing a smartphone, users can scan their surroundings and place the bag in real-world locations, like besides personal belongings on a table to assess its size, or against their own clothing to visualize contrasting colors, similar to the experience in a physical store.

Which growth-oriented segments of the augmented reality (ar) shopping market are leading the industry's development?
The augmented reality (AR) shopping market covered in this report is segmented -

1) By Offering: Hardware, Software, Services
2) By AR Technology: Marker-Based AR, Markerless AR
3) By Application: Automotive, Home Goods And Furniture, Beauty And Cosmetics, Apparel Fittings, Grocery Shopping, Footwear, Other Applications
4) By End Use: Retail And In-Store, E-Commerce And Out of Store

Subsegments:
1) By Hardware: Augmented Reality Smart Glasses, Augmented Reality Head-Mounted Displays, Augmented Reality-Enabled Smartphones And Tablets, Augmented Reality Mirrors And Kiosks, Augmented Reality Sensors And Cameras
2) By Software: Augmented Reality Shopping Applications, Artificial Intelligence-Powered Virtual Try-On Solutions, Augmented Reality-Powered Product Visualization Tools, Web-Based Augmented Reality Shopping Platforms, Augmented Reality Content Creation And Management Software
3) By Services: Augmented Reality Integration And Deployment Services, Augmented Reality Shopping Experience Consulting, Custom Augmented Reality Application Development, Maintenance And Support Services For AR Solutions, Augmented Reality Marketing And Advertising Solutions

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What regions are leading the charge in the augmented reality (ar) shopping market?
North America was the largest region in the augmented reality (AR) shopping market in 2024. The regions covered in the augmented reality (AR) shopping market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What companies are at the forefront of innovation in the augmented reality (ar) shopping market?
Major companies operating in the augmented reality (AR) shopping market are Amazon.com Inc., Apple Inc., Google LLC, Microsoft Corporation, Meta Platforms Inc., Inter Ikea Systems BV, Qualcomm Technologies, Inc., Wayfair Inc., Seiko Epson Corporation, Burberry Group Plc, PTC Inc., Converse Inc., Warby Parker Inc., Houzz Inc., Magic Leap Inc., Rebecca Minkoff LLC, StayinFront Inc., 3D Cloud by Marxent (Marxent Labs LLC), Blippar Ltd., Vuzix Corporation, Wikitude GmbH, Holition Ltd., ViewAR GmbH, Zugara Inc., Imaginate Technologies

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What Is Covered In The Augmented Reality (AR) Shopping Global Market Report?

•Market Size Forecast: Examine the augmented reality (ar) shopping market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the augmented reality (ar) shopping market for a structured understanding.
•Key Players Overview: Analyze major players in the augmented reality (ar) shopping market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the augmented reality (ar) shopping market.
•Segment Contributions: Evaluate how different segments drive overall growth in the augmented reality (ar) shopping market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the augmented reality (ar) shopping market.
•Industry Challenges: Identify potential risks and obstacles affecting the augmented reality (ar) shopping market.
•Competitive Landscape: Review strategic developments in the augmented reality (ar) shopping market, including expansions, agreements, and new product launches.

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