Global Precision Viticulture Market Projected to Surpass $2.46 Billion by 2029 with 21.8% Annual Growth

How Are the key drivers contributing to the expansion of the precision viticulture market?
The precision viticulture market is projected to grow owing to the increase in grape cultivation and output. Grape cultivation refers to the growing of grapevines, which includes farming practices, weather conditions, soil environment, and harvesting techniques utilized for producing grapes for different purposes like wine production and direct eating. This rise in grape cultivation is due to the growing worldwide demand for wine and the enhanced farming methods that have increased yields, making grape farming more lucrative. Precision viticulture enhances grape cultivation by using advanced technology such as sensors, drones, and data analytics to keep track of soil health, manage resources efficiently, and improve grape yield and quality while reducing environmental damage. For example, in August 2023, the California Department of Food and Agriculture, a government agency in the US, reported that the total cash receipts from grape production in 2022 were $5.5 billion, a 6.3% increase from 2021. Hence, the growth of the precision viticulture market is being driven by the increase in grape cultivation.

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What growth opportunities are expected to drive the precision viticulture market's CAGR through 2034?
In recent times, the market size for precision viticulture has experienced significant growth. There has been a projection of an increase from $1.47 billion in 2024 to $1.64 billion in 2025 at a compound annual growth rate (CAGR) of 11.0%. Factors that have contributed to the expansion during this historical period include growth in grape acreage and production, heightened wine production demand, enhanced focus on operational effectiveness, increased attention on adaptation to climate change, and rising concerns about the environment.

The market size of precision viticulture is forecasted to witness a robust growth in the coming years, with an expectation to hit $2.45 billion by 2029, exhibiting a compound annual growth rate (CAGR) of 10.7%. The projected growth during this period is due to factors such as increasing global wine consumption, a surge in demand for sustainable farming, growing consumer need for traceability and transparency, increased attention to water and resource conservation, and expansion of vineyards worldwide. Key trends for this forecast period encompass the utilization of the Internet of Things (IoT) and sensor technology, technological advancements in vineyard equipment, the application of artificial intelligence (AI) and machine learning (ML), the development of new analytical tools, and breakthroughs in crop management methods.

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What are the emerging trends shaping the future of the precision viticulture market?
Leading firms in the precision viticulture market are concentrating on creating sophisticated solutions like GPS receivers to streamline vineyard management, boost yield projections, and increase resource effectiveness. A GPS receiver is a digital device that figures out its position, velocity, and time by combining signals from a minimum of four satellites in the Global Positioning System (GPS) network to provide precise coordinates. For example, VineView SAI Inc., a remote sensing firm based in Canada, introduced PinPoint RTK, a handheld GPS receiver, in July 2024. This gadget offers vineyard operators the ability to collect very accurate data. The receiver can provide accuracy within a range of 2-5 centimeters for detailed vineyard data gathering. It comes with three customizable buttons for adjustable data recording and can be integrated effortlessly with the VineView mobile application for real-time tracking at the individual plant level, thus assisting in enhancing informed decision-making and functional productivity in managing vineyards.

Which growth-oriented segments of the precision viticulture market are leading the industry's development?
The precision viticulture market covered in this report is segmented -

1) By Component: Software, Hardware, Services
2) By Technology: Guidance Systems, Variable Rate Technology, Remote Sensing
3) By Application: Irrigation Management, Yield Monitoring, Weather Tracking And Forecasting, Inventory Management Crop Scouting, Field Mapping, Farm Labor Management, Financial Management

Subsegments:
1) By Software: Vineyard Management Software, Geographic Information System (GIS) Software, Remote Sensing Software, Data Analytics Software
2) By Hardware: Sensors, Drones, Variable Rate Technology (VRT) Equipment, GPS Systems
3) By Services: Data Analytics And Consulting Services, Cloud-Based Solutions, Training And Support Services, System Integration Services

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What regions are leading the charge in the precision viticulture market?
Europe was the largest region in the precision viticulture market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the precision viticulture market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

What companies are at the forefront of innovation in the precision viticulture market?
Major companies operating in the precision viticulture market are Deere And Company, Corteva Inc., AGCO Corporation, Hexagon AB, Valmont Industries Inc., Bucher Vaslin S.A., Trimble Inc., Topcon Corporation, Lindsay Corporation, Raven Industries Inc., TeeJet Technologies, Hortau Technologies Inc., Caffini S.P.A., Ateknea Solutions, Gamaya, Fruition Sciences, Chouette, Deep Planet, VineView Technologies Ltd., vitiDron SLU

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What Is Covered In The Precision Viticulture Global Market Report?

•Market Size Forecast: Examine the precision viticulture market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the precision viticulture market for a structured understanding.
•Key Players Overview: Analyze major players in the precision viticulture market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the precision viticulture market.
•Segment Contributions: Evaluate how different segments drive overall growth in the precision viticulture market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the precision viticulture market.
•Industry Challenges: Identify potential risks and obstacles affecting the precision viticulture market.
•Competitive Landscape: Review strategic developments in the precision viticulture market, including expansions, agreements, and new product launches.

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