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Growth In Salon And Grooming Services Driving Market Expansion As Demand For Personalized Haircare Driver: Leading Transformation in the Hair Lightening Products Market in 2025
How Are the key drivers contributing to the expansion of the hair lightening products market?The rise in demand for expert hair care services is projected to promote the expansion of the hair lightening products market. Expert hair care services comprise specialized care offered by qualified hairstylists and cosmetologists, which include haircuts, coloring, styling, treatments, and upkeep procedures aimed to enhance the hair's health and look. The demand for professional hair care services is on the rise due to increased consumer grooming awareness, higher disposable income levels, changes in urban lifestyle, innovative treatments, social media impacts, and growing needs in emerging markets. Hair lightening products boost professional hair care services by providing clientele with personally tailored and transformational hair color solutions, allowing stylists to achieve a variety of styles while also preserving hair health. In March 2023, a report from the U.S. Bureau of Labor Statistics, a US government agency, predicted that employment for barbers, hairstylists, and cosmetologists is set to increase by 7% from 2023 to 2033, creating approximately 89,100 job opportunities each year. As of May 2023, barbers earned a median hourly wage of $17.38, and hairdressers and cosmetologists achieved $16.81. Consequently, the increased demand for professional hair care services is anticipated to stimulate growth in the hair lightening products market.
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What growth opportunities are expected to drive the hair lightening products market's CAGR through 2034?
The size of the market for hair lightening products has seen steady growth over recent years, with an expected increase from $8.31 billion in 2024 to $8.71 billion in 2025. This represents a compound annual growth rate (CAGR) of 4.8%. The growth in the historical period can be ascribed to the upsurge in fashionable trends favouring lighter hair colours, endorsement of hair lightening products by celebrities, heightened consumer consciousness about personal grooming and self-expression, the rising fondness for do-it-yourself beauty remedies and the overall expansion of the beauty industry.
The market size for hair lightening products is projected to experience steady growth in the coming years. The market is forecasted to rise to $10.39 billion in 2029, with a compound annual growth rate (CAGR) of 4.5%. This growth over the forecast period is due to factors such as the increasing desire for natural and organic lightening products, the growth of e-commerce platforms improving product accessibility, the rising trend of DIY hair lightening kits, an increase in disposable income leading to more sales of beauty products, and a rise in marketing for beauty influencers on social media platforms. Significant trends in the forecast period include the development of gentle, sulfate-free formulations, a movement towards vegan and cruelty-free options, customized hair lightening solutions, progress in natural and organic formulation techniques, and the growth of mixed coloring techniques.
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What are the emerging trends shaping the future of the hair lightening products market?
Leaders in the hair lightening product industry are turning their focus to creating groundbreaking solutions, such as argan oil-based products, that not only lighten hair but also nourish it. Argan oil is a natural substance packed with vitamins and antioxidants that prevent hair from drying or getting damaged during the lightening procedure. For example, in December 2023, GK Hair USA, a pioneering US company in hair lightening solutions, introduced their lightening powder zero enriched with argan oil, tailored to the modern customer and salon expert's needs. This revolutionising lightening powder integrates the benefits of argan oil with juvexin, promising efficient hair lightening without compromising on hair's wellbeing. Capable of lifting up to 9 levels, this product is perfect for a variety of hair coloring uses.
Which growth-oriented segments of the hair lightening products market are leading the industry's development?
The hair lightening products market covered in this report is segmented -
1) By Type: Natural, Conventional
2) By Formulation: Cream, Powder, Liquid
3) By Lightening Level: Lift 1 To 2 Levels, Lift 3 To 4 Levels
4) By Application: House-Hold, Commercial
Subsegments:
1) By Natural: Lemon-Based Lighteners, Honey-Based Lighteners, Chamomile Extract Lighteners, Vinegar-Based Lighteners, Other Plant-Based Lighteners
2) By Conventional: Peroxide-Based Lighteners, Ammonia-Free Lighteners, Bleaching Powders, Spray Lighteners, Cream-Based Lighteners
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What regions are leading the charge in the hair lightening products market?
North America was the largest region in the hair lightening products market in 2024. The regions covered in the hair lightening products market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What companies are at the forefront of innovation in the hair lightening products market?
Major companies operating in the hair lightening products market are Procter & Gamble Company, L'Oréal SA, Henkel Corporation, Wella AG, Revlon Inc., John Paul Mitchell Systems., Lanza Healing Haircare Inc., Sun Bum LLC, Oligo Professionnel Inc., IGK Hair Care, Lakmé Lever Pvt. Ltd., Redken, Pulp Riot Inc., Manic Panic Inc., Goldwell GmbH, John Frieda Professional Hair Care, Bigen North America Inc., Klorane Botanical Foundation., Haircare Group, 2.Oh! Haircare
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What Is Covered In The Hair Lightening Products Global Market Report?
•Market Size Forecast: Examine the hair lightening products market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the hair lightening products market for a structured understanding.
•Key Players Overview: Analyze major players in the hair lightening products market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the hair lightening products market.
•Segment Contributions: Evaluate how different segments drive overall growth in the hair lightening products market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the hair lightening products market.
•Industry Challenges: Identify potential risks and obstacles affecting the hair lightening products market.
•Competitive Landscape: Review strategic developments in the hair lightening products market, including expansions, agreements, and new product launches.
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