Sports Tracking Market Forecast 2025-2034: Evaluating Growth Factors, Segments, and Emerging Trends

What industry-specific factors are fueling the growth of the sports tracking market?
The growing focus on health consciousness is expected to propel the growth of the sports tracking market. Health consciousness refers to the proactive efforts people make to maintain or improve their health. Rising healthcare costs, media influence, and an expanding wellness industry are driving this awareness. Sports tracking devices encourage healthier lifestyles by providing real-time data on physical activity. In May 2023, the Office for National Statistics reported that U.K. healthcare expenditure reached $354.88 billion (£283 billion) in 2022, reflecting a 0.7% increase from 2021. As a result, health consciousness is driving the growth of the sports tracking market.

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What Is the projected market size and growth rate for the sports tracking market?
The sports tracking market has seen substantial growth in recent years and is expected to increase from $2.98 billion in 2024 to $3.24 billion in 2025, reflecting a compound annual growth rate (CAGR) of 9.0%. This expansion can be attributed to the rising appeal of sports tracking devices, increased investments in the sports sector, heightened concerns about contact tracing, a greater focus on real-time data, and the broader adoption of sports analytics.

The sports tracking market is expected to reach $4.54 billion by 2029, growing at a CAGR of 8.8%. The popularity of sports betting, demand for personalized coaching, and growing mobile-based solutions are driving this market. Key trends include GPS tracking, esports tech, predictive software, biometric sensors, and weather data integration.

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What new trends are reshaping the sports tracking market and its opportunities?
Companies in the sports tracking market are focusing on developing new systems, like GPS-based player tracking, to maintain a competitive edge. GPS tracking systems monitor athlete performance and movements during games and training. For instance, in May 2023, Kinexon AG introduced the Kinexon Perform GPS Pro system, offering real-time tracking, over 100 performance metrics, and live data streaming to the cloud, which supports coaches in outdoor team sports like soccer and football.

What major market segments define the scope and growth of the sports tracking market?
The sports tracking market covered in this report is segmented -

1) By Component: Hardware, Software
2) By Deployment Type: Cloud-Based, On-Premises
3) By Application: Player Analysis, Team Analysis, Health Assessment, Video Analysis, Other Applications

Subsegments:
1) By Hardware: Wearable Devices (Smartwatches, Fitness Bands), Sensors (GPS, Accelerometers, Heart Rate Monitors), Smart Clothing Or Footwear, Cameras (Action Cameras), Smart Helmets, Tracking Devices (GPS Trackers, Heart Rate Monitors)
2) By Software: Mobile Applications, Cloud-Based Platforms, Analytics Software, Performance And Health Tracking Software, Virtual Coaching Software, AI-Based Performance Prediction Tools, Data Visualization And Reporting Tools

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Which geographical regions are pioneering growth in the sports tracking market?
North America was the largest region in the sports tracking market in 2024. The regions covered in the sports tracking market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the sports tracking industry growth?
Major companies operating in the sports tracking market are Huawei Technologies Co Ltd., SAP SE, HCL Technologies Limited, Zebra Technologies Corporation, Garmin Ltd., SAS Institute Inc., Sportradar Group AG, Stats Perform, Polar Electro Oy, Catapult Group, Withings SA, ChyronHego Corporation, Aftership Limited, Kinexon AG, Sports Mechanics, Sensoria Inc., JOHAN Sports B.V., LifeBEAM Technologies Inc., STATSports Group Ltd, Track160 Inc., Hexoskin Inc., Sports Performance Tracking Pty Ltd

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What Is Covered In The Sports Tracking Global Market Report?

•Market Size Forecast: Examine the sports tracking market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the sports tracking market for a structured understanding.
•Key Players Overview: Analyze major players in the sports tracking market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the sports tracking market.
•Segment Contributions: Evaluate how different segments drive overall growth in the sports tracking market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the sports tracking market.
•Industry Challenges: Identify potential risks and obstacles affecting the sports tracking market.
•Competitive Landscape: Review strategic developments in the sports tracking market, including expansions, agreements, and new product launches.

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