Press release
Television Analytics Market Poised for 15.2 % Growth, Set to Hit $3.21 Billion by 2029
Television Analytics
The increasing demand for cloud-based analytics is expected to drive the growth of the television analytics market. Cloud-based analytics enables real-time data analysis, offering scalability and cost-effectiveness. Television analytics leverage this technology to optimize content and advertising strategies by analyzing viewership and engagement data. According to Eurostat, in December 2023, 45.2% of EU enterprises purchased cloud computing services, marking a 4.2% increase from 2021. This growing demand for cloud analytics is fueling the television analytics market.
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What growth opportunities are expected to drive the television analytics market's CAGR through 2034?
The television analytics market has grown rapidly in recent years. It is expected to grow from $3.58 billion in 2024 to $4.14 billion in 2025, reflecting a CAGR of 15.5%. This growth is fueled by the growing emphasis on data-driven decision-making, the increasing focus on managing customer lifetime, the prominence of cable TV, improved agility and return on investment (ROI), and the increasing significance of content development.
The television analytics market is forecast to reach $7.28 billion by 2029 at a CAGR of 15.2%. This growth is driven by a focus on real-time analytics, cloud-based solutions, the rise of social media, increasing social advertising, and streaming services. Key trends include partnerships and collaboration, technological advancements in TV data analytics, real-time decision support, and demand for cross-platform support and churn prevention.
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What are the emerging trends shaping the future of the television analytics market?
Companies in the television analytics market are developing products like audio and video intelligence tools to enhance media monitoring and decision-making. These tools analyze audio and visual data to extract useful insights. For instance, in July 2023, TVEyes Inc., a media monitoring company based in the US, launched its Ad Detection solution, which allows users to monitor and analyze ads across broadcast media, providing brands with real-time data on media presence and effectiveness.
Which growth-oriented segments of the television analytics market are leading the industry's development?
The television analytics market covered in this report is segmented -
1) By Component: Software, Services
2) By Transmission Type: Cable Television (TV), Satellite Television (TV) And Direct-To-Home (DTH), Internet Protocol Television (IPTV), Over-The-Top (OTT)
3) By Deployment Mode: On-Premises, Cloud
4) By Application: Competitive Intelligence, Churn Prevention And Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Other Applications
Subsegments:
1) By Software: Audience Analytics Software, Content Management Software, Advertising Analytics Software, Real-Time Analytics Software, Predictive Analytics Software
2) By Services: Consulting Services, Implementation and Integration Services, Support And Maintenance Services, Managed Services
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Which regions are key players in the growth of the television analytics market?
North America was the largest region in the television analytics market in 2024. Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the television analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
What companies are at the forefront of innovation in the television analytics market?
Major companies operating in the television analytics market are International Business Machines Corporation, Adobe Inc., TransUnion LLC., Nielsen Company (Holdings) Pty Limited, Sorenson Communications LLC, Comscore Inc., Nexxen International Ltd., Innovid Corp., Ispot.TV Inc., Viaccess-Orca, Conviva Inc., Fourthwall Media Inc., Edgeware AB, Parrot Analytics Ltd., Realytics, Sambatv, Alphonso Inc., Kinetiq TV, DC Analytics, AnalyticOwl, Clarivoy Inc., tvbeat inc., H-Tech, Admo.TV
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What Is Covered In The Television Analytics Global Market Report?
•Market Size Forecast: Examine the television analytics market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the television analytics market for a structured understanding.
•Key Players Overview: Analyze major players in the television analytics market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the television analytics market.
•Segment Contributions: Evaluate how different segments drive overall growth in the television analytics market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the television analytics market.
•Industry Challenges: Identify potential risks and obstacles affecting the television analytics market.
•Competitive Landscape: Review strategic developments in the television analytics market, including expansions, agreements, and new product launches.
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