Press release
Mobile Application Testing Solution Market Demand is Increasing Rapidly in Recent Years
An increasingly agile mobile environment and higher demand for interactive testing over automated testing are the major challenges faced by mobile application testing solution providers globally. Opportunities for growth in the global mobile application testing solution market lie in the expansion of the IT sector and introduction of new technologies. These factors are expected to help enhance the quality of mobile application testing solutions in the near future.
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Segmentation-wise market forecast
By Type (Interactive Testing, Automated Testing): The Interactive Testing segment in the global mobile application testing solution market was valued at US$ 1.06 Bn in 2015 and is expected to reach US$ 6.88 Bn by 2026. The Automated Testing segment in the global mobile application testing solution market was valued at US$ 853.1 Mn in 2015 and is expected to reach US$ 6.40 Bn by 2026.
By Platform (Android, iOS, Windows, RIM, Others): In terms of value, the Android segment is expected to expand at a CAGR of 20.2% over the forecast period. In terms of value, the iOS segment is expected to expand at a CAGR of 19.7% over the forecast period.
By Device (Smartphones, Tablets): The Smartphones segment in the global mobile application testing solution market is expected to reach US$ 10.60 Bn by 2026. The Tablets segment in the global mobile application testing solution market is expected to reach US$ 2.68 Bn by 2026.
By End Users (Residential, Corporate): The Residential segment is expected to create incremental opportunity of US$ 6.73 Bn between 2016 and 2026. The Corporate segment is expected to create incremental opportunity of US$ 4.31 Bn between 2016 and 2026.
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The global mobile application testing solution market is expected to represent incremental opportunity of US$ 11.04 Bn between 2016 and 2026. North America is likely to be the largest revenue generator for the mobile application testing solution market by 2016 and is expected to increase at a CAGR of 18.1% over the forecast period. The Asia Pacific region is estimated to be the second largest global mobile application testing solution market and is expected to register high Y-o-Y growth through the forecast period. The Asia Pacific market is estimated to expand at a CAGR of 25.3% in terms of value over the forecast period.
Key market players such as CA Technologies, Cognizant Technology Solution Corporation, Hewlett Packard Enterprise, etc. are focusing on improving the mobile application testing process to consolidate their position in the market. Merger and acquisitions and joint ventures remain a key strategy in the global mobile application testing solution market; for example, over the last few years, companies such as IBM Corporation, Microsoft Corporation, and SAP SE have significantly increased their footprint in the global mobile application testing solution market by entering into strategic partnerships with regional market players.
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