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Global Smart Phone/Tablet Games Market Projected to Surpass $209.64 Billion by 2029 with 18.9% Annual Growth
Smart Phone/Tablet Games Global Market Report 2025
Over the last few years, the market size for smartphone/tablet games has experienced swift expansion. Expected to rise from $87.6 billion in 2024 to $104.8 billion in 2025, it predicts a compound annual growth rate (CAGR) of 19.6%. This impressive growth during the historical period can be credited to an increase in smart devices, app stores, the freemium model, casual gaming, and social integration.
Expectations are high for the smart phone/tablet games market size to experience significant expansion in the upcoming years. Projections place its value at $209.64 billion in 2029, with a compound annual growth rate (CAGR) of 18.9%. The growth during the forecast period is credited to advancements in hardware, 5g connectivity, augmented reality (ar) and virtual reality (vr), and cloud gaming. Notable trends for the forecast period are augmented reality (ar) and virtual reality (vr), in-app purchases and microtransactions, blockchain technology, and NFTs, along with sustainability and eco-friendly initiatives.
What Is Contributing to the Growth of the Smart Phone/Tablet Games Market?
The emergence of reasonably priced gaming smartphones and tablets is propelling the growth of the gaming industry on these devices. These newly available, cost-effective mobile and tablet devices surpass their predecessors in terms of pricing and performance, running games at higher Frames Per Second (FRP) for a superior gaming experience. Illustratively, numerous Chinese smartphone brands have penetrated the sub-$500 market offering leading-edge gaming experiences, including models like the Xiomi Mi 8 Pro ($469), Xiomi Mi 8 ($389), Xiomi Pocophone F1 ($319), Honor 9 ($320), and more.
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Which Key Market Leaders Are Driving Smart Phone/Tablet Games Industry Growth?
Major companies operating in the smart phone/tablet games market include Tencent Holdings Ltd., Sony Corporation, Electronic Arts Inc., Nintendo Co Ltd., Netmarble, CyberAgent Inc., Mixi Inc., Zynga Inc., Supercell Oy, Machine Zone Inc., King Digital Entertainment, Com2uS Corporation, Niantic Inc., Bandai Namco Entertainment Inc., NEXON Games Co Ltd., Square Enix Holdings Co Ltd., Warner Bros Entertainment Inc., Pocket Games, Playrix Holding Ltd., IGG Inc., Miniclip SA, NCSoft Corporation, Peak Games, Jam City Inc., NetEase Inc., Glu Mobile LLC, Gameloft SE, Rovia LLC, Ubisoft Entertainment SA, Epic Games Inc.
What Are the Emerging Trends in the Smart Phone/Tablet Games Industry?
Leading firms in the smartphone/tablet gaming market are prioritizing the creation of superior chip technology designed specifically for smartphone games, to offer users an intensified gaming experience. This chip technology refers to particular hardware pieces engineered to amplify the functionality of mobile gaming apps. These chips are adept at handling complex graphics, undertake swift calculations, and support multitasking, all leading to uninterrupted gameplay, realistic visuals, and instantaneous responses. Arm Ltd., a semiconductor and software design company headquartered in the UK, revealed designs for graphics processing units (GPUs) in June 2022. These GPUs deliver superior visuals and energy conservation, complemented with enhanced CPUs to amplify performance, ensuring a smoother, more captivating mobile gaming experience.
What Are the Main Segments in the Smart Phone/Tablet Games Market?
The smart phone/tablet games market covered in this report is segmented -
1) By Game Type: Shooter, Action, Sports Games, Role-Playing, Adventure, Racing, Fighting, Strategy, Other Game Types
2) By Device: Smartphone, Tablet
3) By Application: iOS User, Android User
Subsegments:
1) By Shooter: First-person Shooters (FPS), Third-person Shooters
2) By Action: Platformers, Beat 'em Ups
3) By Sports Games: Football/Soccer Games, Basketball Games, Tennis and Other Sports Simulations
4) By Role-Playing: Action RPGs, Turn-based RPGs, Massively Multiplayer Online RPGs (MMORPGs)
5) By Adventure: Narrative-driven Games, Puzzle Adventure Games
6) By Racing: Arcade Racing Games, Simulation Racing Games
7) By Fighting: Traditional Fighting Games, Multiplayer Fighting Brawlers
8) By Strategy: Real-time Strategy (RTS), Turn-based Strategy, Tower Defense
9) By Other Game Types: Puzzle Games, Casual Games, Educational Games
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Which Geographic Area Leads the Smart Phone/Tablet Games Market?
Asia-Pacific was the largest region in the smartphone/tablet games market in 2023. North America was the second largest region if the smart phone/tablet games market. The regions covered in the smart phone/tablet games market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
What Is Covered In The Smart Phone/Tablet Games Global Market Report?
- Market Size Analysis: Analyze the Smart Phone/Tablet Games Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Smart Phone/Tablet Games Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Smart Phone/Tablet Games Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Smart Phone/Tablet Games Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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