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Primary Catalyst Driving QR Code Channel For Mobile Marketing Market Evolution in 2025: Driving Growth Of QR Code Channel In Mobile Marketing Through Increased Smartphone Usage Driver
QR Code Channel For Mobile Marketing
The growing use of smartphones is expected to drive the expansion of QR code channels for mobile marketing. Smartphones, which combine mobile communication with computing capabilities, are becoming more accessible due to affordable prices and increased high-speed internet connectivity. This enables greater adoption for various uses like communication, entertainment, and productivity. QR codes provide a versatile way for marketers to engage consumers directly on their smartphones, increasing user interaction and conversions. For instance, in August 2022, Iron Source predicted that 94% of the population in Japan would use smartphones by 2027. Therefore, the increasing smartphone usage is fueling QR code-based mobile marketing growth.
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What is the future CAGR of the qr code channel for mobile marketing market, and how will it impact industry expansion?
The QR code channel for mobile marketing market will see substantial growth, from $48.18 billion in 2024 to $64.71 billion in 2025, at a CAGR of 34.3%. The growth is driven by the rising use of mobile apps, mobile marketing popularity, increasing digitalization, and better conversion rates.
The QR code channel for mobile marketing market will grow to $207.99 billion by 2029 at a CAGR of 33.9%. This growth is driven by increasing awareness of QR codes, rising demand for mobile marketing platforms, and the adoption of smartphones. Trends include AI integration, cross-channel marketing innovation, and QR code payment solutions.
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What are the most significant trends transforming the qr code channel for mobile marketing market today?
Leading companies in the QR code channel for mobile marketing are focused on advancing their market position by developing solutions like next-generation conversational AI platforms. These platforms enable users to engage in natural, human-like interactions with machines. For example, in May 2024, Canada-based Verses AI Inc. introduced a QR code feature for its Verse Capture platform. This feature allows customers to scan a QR code and engage in a text-based, AI-powered conversation with the brand, capturing contact details and helping businesses build a lead pipeline and analyze campaign effectiveness.
Which key market segments comprise the qr code channel for mobile marketing market and drive its revenue growth?
The QR code channel for mobile marketing market covered in this report is segmented -
1) By Component: Services, Platform
2) By Enterprise Size: Large Enterprises, Small And Medium Enterprises
3) By Vertical: Retail And E-Commerce, Travel And Logistics, Automotive, Banking, Financial Services And Insurance, Telecom And Information Technology, Other Verticals
Subsegments:
1) By Services: QR Code Generation Services, QR Code Scanning Services, Analytics And Reporting Services, Campaign Management Services, QR Code Customization Services
2) By Platform: Cloud-Based Platforms, On-Premise Platforms, QR Code Management Platforms, Mobile Marketing Automation Platforms
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What regions are at the forefront of qr code channel for mobile marketing market expansion?
North America was the largest region in the QR code channel for mobile marketing market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the QR code channel for mobile marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the qr code channel for mobile marketing market?
Major companies operating in the QR code channel for mobile marketing market are Amazon.com Inc., Apple Inc., Google LLC, Samsung Electronics Co. Ltd., Verizon Communications Inc., AT&T Inc., Dell Technologies Inc., LG Electronics Inc., Intel Corporation, Hewlett Packard Inc, Vodafone Group Plc, Cisco Systems Inc., Qualcomm Incorporated, Oracle Corporation, Systems Applications and Products in Data Processing, SAP SE, Salesforce.com Inc., Etsy Inc., ket*o Inc., Iterable Inc., Barcodes Inc., Vibes Media LLC, TEC-IT Datenverarbeitung GmbH
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What Is Covered In The QR Code Channel For Mobile Marketing Global Market Report?
•Market Size Forecast: Examine the qr code channel for mobile marketing market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the qr code channel for mobile marketing market for a structured understanding.
•Key Players Overview: Analyze major players in the qr code channel for mobile marketing market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the qr code channel for mobile marketing market.
•Segment Contributions: Evaluate how different segments drive overall growth in the qr code channel for mobile marketing market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the qr code channel for mobile marketing market.
•Industry Challenges: Identify potential risks and obstacles affecting the qr code channel for mobile marketing market.
•Competitive Landscape: Review strategic developments in the qr code channel for mobile marketing market, including expansions, agreements, and new product launches.
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