Rice Bran Oil Market Forecasted to Attain US$ 12.1 Bn by 2031 Driven by Growing Preference for Heart-Healthy Cooking Oils

The global rice bran oil market has emerged as a dynamic and promising segment within the edible oils industry, driven by increasing consumer demand for heart-healthy, antioxidant-rich, and sustainable food options. With a market valuation projected to reach US$ 6.8 billion in 2024 and poised to hit US$ 12.1 billion by 2031, the sector is expected to expand at a CAGR of 7.3% over the forecast period. The surge in consumer awareness regarding the benefits of rice bran oil, including its ability to lower cholesterol, support cardiovascular health, and serve as a suitable raw material for biodiesel production, is significantly boosting market growth.

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Leading the market, the food and beverage sector dominates with over 71.1% share, primarily due to rice bran oil's high smoke point and versatility in cooking. Meanwhile, Asia Pacific emerges as the frontrunner region, holding 48.7% of the market share in 2024, driven by large-scale rice production, increasing health consciousness, and supportive government policies. Countries such as India, Japan, China, and South Korea are at the forefront due to their affinity for rice as a staple food and the rising demand for clean-label and functional products.

Key Highlights from the Report

New extraction methods are enhancing rice bran oil yields while lowering production costs.

Sustainable packaging trends are driving consumer demand for eco-conscious rice bran oil brands.

Organic and cold-pressed rice bran oil is increasingly popular among health-conscious consumers.

There is rising demand for clean-label products free from artificial additives.

Governments in Asia are introducing supportive policies for rice bran oil production and cultivation.

Asia Pacific holds nearly half the global market share, thanks to its extensive rice farming and health-driven consumers.

Market Segmentation

The rice bran oil market is segmented based on type, end-use, and distribution channels.

By Type, the market includes refined and unrefined rice bran oil. Among these, unrefined rice bran oil is gaining significant traction, accounting for 25.8% of the market in 2024. This surge stems from increasing demand for minimally processed and nutrient-rich oils. Unrefined oil retains natural antioxidants such as oryzanol and tocopherols, appealing to health-conscious consumers and culinary professionals seeking natural flavor and health benefits.

By End Use, the food and beverage segment dominates with a share of over 71%, thanks to the oil's high smoke point and heart-healthy profile. The cosmetic and personal care industry is also adopting rice bran oil due to its anti-inflammatory and moisturizing properties, especially in Japan and South Korea. In pharmaceuticals, the oil is used for managing cholesterol and in nutraceutical formulations. The industrial sector leverages rice bran oil for biodiesel and lubricants due to its sustainability.

By Distribution Channel, B2C channels held a 31.8% share in 2024, supported by a growing trend in online retail and direct-to-consumer sales. E-commerce platforms enable transparency, product comparisons, and accessibility to premium, organic, and cold-pressed oils. Supermarkets, hypermarkets, and specialty stores also contribute significantly to distribution.

Regional Insights

Asia Pacific leads the global rice bran oil market, accounting for 48.7% of the market share in 2024. Countries like India, China, and Japan play a pivotal role due to large-scale rice production and a growing shift towards healthier cooking oils. India, in particular, produces over 1.2 million tons of rice bran oil annually, thanks to its robust rice farming ecosystem. Government policies promoting biodiesel and fortified oils further strengthen the market.

Japan and South Korea are seeing high demand in the cosmetics sector, where rice bran oil is used in skincare products due to its anti-aging and moisturizing qualities. Meanwhile, the United States and parts of Europe are witnessing growing awareness and adoption of rice bran oil, driven by clean-label preferences and rising health concerns.

Latin America and the Middle East & Africa are gradually adopting rice bran oil, supported by increasing health consciousness and efforts to diversify oil consumption away from palm and soybean oil.

Market Drivers

One of the primary drivers for the rice bran oil market is the growing demand for premium, specialty, and non-GMO oils. Urban consumers, particularly in developed and emerging economies, are increasingly seeking oils that offer added health benefits. Cold-pressed and fortified rice bran oils, often enhanced with vitamins and antioxidants, are gaining favor for their functional attributes. Flavored versions of rice bran oil, infused with garlic or herbs, are being introduced for gourmet cooking.

Additionally, the industrial and non-food application of rice bran oil is propelling market expansion. As a viable feedstock for biodiesel, the oil aligns with global renewable energy initiatives, helping countries reduce dependence on fossil fuels. Furthermore, rice bran oil is widely used in cosmetics, personal care, and nutraceuticals, offering anti-inflammatory and cholesterol-lowering properties.

The oil's high oxidative stability makes it suitable for industrial lubricants, while its fatty acid content contributes to its use in animal feed and cleaning products. This wide-ranging utility across food and non-food segments significantly contributes to demand.

Market Restraints

Despite its health and sustainability benefits, rice bran oil faces competition from more established edible oils like sunflower, olive, and soybean oil. These oils are often more affordable and familiar to consumers, especially in Western markets. Rice bran oil is about 20-30% more expensive, primarily due to its complex extraction process and limited raw material availability compared to more mainstream oils.

Moreover, lack of awareness in certain regions about the benefits of rice bran oil limits its adoption. While Asia Pacific markets are increasingly educated on its advantages, markets in North America and Europe still lag in consumer awareness, affecting penetration and brand visibility.

Market Opportunities

One of the most promising opportunities lies in government support and policy incentives. Countries like India have imposed restrictions on the export of deoiled rice bran to ensure domestic availability, pushing local value addition. Government bodies like the FSSAI mandate oil fortification to address malnutrition, and biodiesel incentives further encourage the use of rice bran oil in alternative energy.

Another opportunity lies in the growing demand for sustainable and biodegradable packaging. As consumers prefer eco-friendly products, brands offering rice bran oil in recyclable packaging gain a competitive edge. Certifications like organic, non-GMO, and fair trade increase consumer trust and allow brands to command premium pricing.

Additionally, there is potential in expanding into new product lines, including nutraceuticals, animal nutrition, and functional foods, where rice bran oil's nutritional profile can offer significant advantages.

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✔ Access detailed segmentation across product types, applications, and distribution channels.
✔ Get forecasts up to 2031 to support strategic business planning and investment decisions.

Company Insights

Key companies operating in the rice bran oil market include:

Adani Wilmar
Ricela Health Foods Ltd.
Cargill, Inc
King Rice Oil Group
3F Industries Ltd
Sethia Oils Ltd.
Conagra Foods
BCL Industries Limited
Marico
California Rice Oil Company
Modi Naturals

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