U.S. Mattress Market Set for Steady Growth, Fueled by Residential Construction and Hospitality Sectors

The U.S. mattress market, valued at USD 19.0 billion in 2023, is projected to grow at a compound annual growth rate (CAGR) of 5.3%, reaching USD 27.0 billion by 2030. The growth is fueled by advancements in the construction industry, a booming hospitality sector, and rising disposable incomes.

The ongoing expansion in the residential construction sector is also boosting mattress sales, as more people move into new homes and seek high-quality sleep solutions. Moreover, the growing awareness of the importance of sleep health and innovations like the bed-in-a-box concept have further accelerated market demand.

The market is benefiting from a shift in consumer behavior, with online sales becoming more prominent through direct-to-consumer (DTC) models. The U.S. has over 200 DTC mattress brands, including popular names like Casper, Tuft & Needle, and Purple, making high-quality mattresses more accessible to the public. The growing demand for hybrid and eco-friendly mattresses also aligns with rising consumer preferences for products that offer both comfort and sustainability.

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Key Insights

Market Growth and Size:

The U.S. mattress market was valued at USD 19.0 billion in 2023 and is expected to grow to USD 27.0 billion by 2030, registering a 5.3% CAGR. This growth is largely attributed to increasing disposable income, an expanding residential sector, and heightened consumer awareness of the importance of sleep health.

Key Drivers:

The boom in the residential construction industry and the tourism and hospitality sectors are major drivers of the U.S. mattress market. Increased construction spending and a rising number of international tourists contribute to the growing demand for both residential and commercial mattresses.

Product Trends:

Hybrid mattresses, which combine multiple materials such as foam, latex, and innerspring coils, are gaining traction due to their ability to offer improved comfort, durability, and support. Innovative features such as cooling technologies and body support systems are making these mattresses more attractive to health-conscious consumers.

Technological Innovations:

Manufacturers are incorporating cutting-edge technologies like far-infrared ray coating, which helps improve sleep quality by stimulating blood flow and promoting relaxation. Brands like Brooklyn Bedding and The Company Store have also launched mattresses with antimicrobial and eco-friendly materials such as silver, copper, and gel fibers, to meet the demand for healthier and more sustainable sleep solutions.

Distribution Channel Shifts:

The shift from traditional brick-and-mortar stores to online channels has significantly impacted mattress sales. Over 200 DTC mattress brands in the U.S. are leveraging online platforms to reach consumers, offering competitive pricing and home delivery services, which has expanded the accessibility of premium mattresses across the country.

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Challenges:

Rising raw material costs, especially for foam, latex, and steel components, have created challenges for mattress manufacturers. This has led to price increases, which, in turn, has affected affordability for some consumers. The volatility in the prices of essential materials, including petroleum-based products, is a key factor restraining the market's growth.

Regional Dynamics:

The U.S. mattress market is highly fragmented, with the southern region accounting for the largest market share. However, the western region is expected to grow at the fastest rate due to a surge in new housing developments and a growing focus on sleep health among residents.

Eco-Friendly and Sustainable Products:

Consumers are increasingly looking for mattresses made from sustainable materials such as bamboo, organic cotton, and natural latex. The growing focus on environmental sustainability is encouraging manufacturers to innovate and offer greener alternatives, which is further driving market growth.

The U.S. mattress market is poised for substantial growth as it adapts to changing consumer preferences, innovations in product technology, and shifts in distribution channels. As demand for comfort, sustainability, and sleep quality continues to rise, the industry is expected to witness continuous expansion throughout the forecast period.

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