Gluten-free Food Market to Experience Significant Growth, Surpassing US$ 8.31 Bn by 2031 - Persistence Market Research

The global gluten-free food market has been experiencing rapid growth due to increasing health consciousness and a rising demand for gluten-free options. The market is estimated to grow from USD 5.24 billion in 2024 to USD 8.31 billion by 2031, with a robust compound annual growth rate (CAGR) of 6.8% during the forecast period from 2024 to 2031. Gluten-free products, initially designed for individuals with celiac disease or gluten intolerance, have expanded in popularity as a lifestyle choice among health-conscious consumers, including those without any gluten-related sensitivities. Key segments such as gluten-free snacks, bakery products, and beverages are driving this growth. Additionally, plant-based gluten-free foods, which provide essential nutrients like fiber and antioxidants, have become a major trend. North America leads the market in terms of consumption, with gluten-free products representing a significant portion of food sales due to heightened awareness about health issues like celiac disease.

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Key Growth Drivers:

Increasing awareness of celiac disease and gluten sensitivity.
Rising consumer preference for healthier, gluten-free, and plant-based foods.
Surge in demand for convenient, ready-to-eat gluten-free meals.
Product innovation, with brands introducing gluten-free snacks, beverages, and baked goods to cater to health-conscious consumers.

Leading Segment:

The bakery and confectionery segment leads the gluten-free food market with a 42% market share in 2024. This growth is attributed to the increasing demand for gluten-free bread, cakes, cookies, and other baked goods, driven by both medical needs and lifestyle preferences. Additionally, the plant-based gluten-free food segment accounts for around 70% of the market share, as plant-based diets continue to gain traction, especially among millennials.

Leading Geographical Region:

North America is set to dominate the gluten-free food market with a projected share of 35% in 2024. The rise in celiac disease diagnoses, combined with an increasing preference for healthier food options, has significantly influenced market growth in the region. Furthermore, the prevalence of gluten intolerance and rising awareness about gluten-free diets are expected to fuel demand, with brands and retailers targeting these concerns.

Key Highlights from the Report:

Increasing adoption of gluten-free diets, especially among millennials and Gen Z.
Gluten-free bakery products such as bread, cakes, and cookies lead the market.
Online sales of gluten-free products are expected to account for over 20% of total sales by 2025.
Growing demand for gluten-free, plant-based, and functional foods shaping innovation.
North America projected to lead the market, driven by health trends and increased urbanization.
Plant-based gluten-free food products dominate with a 70% market share.

Market Segmentation

The gluten-free food market is categorized based on product type, source, and sales channel. Each segment has witnessed distinct growth patterns due to varying consumer demands and dietary trends.

The market is primarily segmented into bakery and confectionery products, snacks and ready-to-eat (RTE) products, dairy products, sauces and dressings, and meat substitutes. The bakery and confectionery category is the largest, accounting for over 40% of the market share. Gluten-free bakery products such as bread, cakes, cookies, and biscuits are especially in demand due to their staple food status in many regions, particularly in North America and Europe. Gluten-free snacks and RTE products, including energy bars, crackers, and frozen meals, have also become highly popular, catering to the growing trend of convenience foods. These products are preferred for their portability and health benefits, which makes them appealing to busy, health-conscious consumers.

The market is further divided into plant-based and animal-based sources. The plant-based segment is dominant, capturing approximately 70% of the gluten-free food market in 2024. This is due to the rising popularity of plant-based diets, which align with health and sustainability goals. Plant-based gluten-free products are increasingly being formulated using naturally gluten-free ingredients like rice, quinoa, legumes, nuts, and seeds. In contrast, animal-based gluten-free products are less prevalent, with limited options available. However, this segment has its place in regions where consumers seek gluten-free alternatives with a higher protein content.

Sales of gluten-free products are distributed through various channels, including hypermarkets/supermarkets, convenience stores, specialty stores, pharmacies, and online retail platforms. Online retail is gaining significant traction and is expected to contribute to over 20% of total sales by 2025. This growth is driven by the increasing number of e-commerce platforms offering a wide variety of gluten-free products and the convenience they offer consumers. Hypermarkets and supermarkets still account for a large portion of the market, as these traditional retail outlets provide easy access to a broad range of gluten-free products.

Regional Insights

The gluten-free food market exhibits different trends across regions, with North America leading the charge due to its established demand for gluten-free products. The United States, in particular, has witnessed a rapid surge in gluten-free consumption, driven by an increasing number of individuals diagnosed with celiac disease and gluten intolerance. Additionally, millennials in North America are increasingly adopting gluten-free diets as a lifestyle choice, contributing to the expansion of the market.

Europe follows closely behind, with countries like the United Kingdom, Germany, and Italy seeing growing gluten-free product availability. The European market is characterized by a strong demand for gluten-free bakery products, which are considered an essential part of daily meals. However, regions like South Asia, Oceania, and Latin America are also witnessing substantial growth due to a rising awareness of gluten-related health issues and greater acceptance of gluten-free diets.

Market Drivers

The gluten-free food market is primarily driven by the increasing prevalence of celiac disease and gluten intolerance. As awareness of these conditions grows, more individuals are seeking gluten-free products to avoid adverse health effects. The global rise in obesity and other health issues has also fueled the shift toward gluten-free foods, as consumers seek healthier alternatives to traditional foods. Furthermore, the growing popularity of plant-based diets has contributed to the expansion of the plant-based gluten-free food segment, as consumers increasingly prioritize sustainability and ethical food choices.

Another significant driver is the increasing demand for convenience foods. As people lead increasingly busy lives, there is a growing need for quick, healthy, and easy-to-prepare meals. Gluten-free snacks, energy bars, and ready-to-eat meals are gaining popularity among consumers who want nutritious options that align with their dietary needs.

Market Restraints

Despite its rapid growth, the gluten-free food market faces several challenges. One of the key restraints is the limited availability of specialized gluten-free ingredients in certain regions, particularly in developing countries. Ingredients like gluten-free oats or sorghum flour may not be readily accessible, making it difficult for manufacturers to create a broad range of gluten-free products. Additionally, high costs associated with importing specialized ingredients can result in higher production costs and ultimately, higher prices for consumers. This can hinder the affordability and accessibility of gluten-free foods in some markets.

Another challenge is the lack of standardization and regulation for gluten-free labeling in some regions. Inconsistent labeling can confuse consumers and impact the credibility of gluten-free claims, particularly in regions where gluten-free products are relatively new.

Market Opportunities

The gluten-free food market presents various opportunities for growth, particularly with the increasing consumer shift toward health-conscious lifestyles. Consumers are increasingly choosing gluten-free diets not only to manage medical conditions but also to improve digestion, enhance energy levels, and aid in weight management. As a result, there is a growing demand for gluten-free products that offer additional health benefits, such as functional foods that support gut health, immunity, and overall wellness.

Brands that innovate with plant-based proteins, probiotics, superfoods, and other nutrient-dense ingredients are well-positioned to tap into this growing market. Additionally, the increasing trend of online shopping presents an opportunity for brands to expand their reach through e-commerce platforms, offering consumers easy access to a variety of gluten-free products.

Reasons to Buy the Report:

✔ Gain in-depth insights into the market's current and future trends.
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Frequently Asked Questions (FAQs):

✔How Big is the Gluten-Free Food Market?
✔Who are the Key Players in the Global Gluten-Free Food Market?
✔What is the Projected Growth Rate of the Gluten-Free Food Market?
✔What is the Market Forecast for Gluten-Free Food in 2032?
✔Which Region is Estimated to Dominate the Gluten-Free Food Industry through the Forecast Period?

Company Insights:

General Mills
Nestlé
Kellogg's
Dr. Schär
Amy's Kitchen
The Kraft Heinz Company
ConAgra Brands Inc
Barilla G.E.R Fratelli S.P.A
Raisio PLC

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