Press release
Global Online Toys And Games Retailing Market to Reach $28.87 Billion by 2029, Growing at 9.6% CAGR
Online Toys And Games Retailing
The growing consumer preference for online shopping and e-commerce is expected to drive the online toy and game retail market. The ease of home shopping, the wide product selection, and the ability to compare prices across platforms are key factors driving the demand. According to the U.S. Census Bureau, e-commerce sales grew by 8.6% in the first quarter of 2024. As e-commerce continues to expand, it is contributing to the growth of the online toy and game retail market.
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What Is the projected market size and growth rate for the online toys and games retailing market?
The online toys and games retailing market has expanded strongly, growing from $18.18 billion in 2024 to $19.99 billion in 2025 at a CAGR of 10.0%. Key growth factors include a growing middle-class population, rising children's TV and internet consumption, increasing online shopping trends, a shift toward e-commerce, and demand for multipurpose playthings.
The Online Toys and Games Retailing Market is expected to grow to $28.87 billion by 2029, with a CAGR of 9.6%. Growth factors include rising demand for electronic games, interactive and educational toys, social media-driven promotions, and the expansion of online gaming and esports. Trends include smart toys with AI, AR/VR adoption, and educational toy innovations.
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What new trends are reshaping the online toys and games retailing market and its opportunities?
Companies in the online toy and game retail market are prioritizing digital platform expansion, such as online marketplaces, to enhance customer experiences and expand their market presence. Online e-commerce marketplaces allow customers to browse and purchase from various sellers in one location. For instance, in June 2024, Tesco PLC, a UK-based retailer, launched a new online marketplace featuring third-party products alongside its grocery offerings. The platform includes categories like DIY, garden, homeware, and toys, with third-party products fulfilled by trusted partners.
What major market segments define the scope and growth of the online toys and games retailing market?
The online toys and games retailing market covered in this report is segmented -
1) By Type: Plush Toys, Infant Or Pre-School Toys, Activity And Ride-On Toys, Dolls, Games And Puzzles, Outdoor Seasonal Toys, Other Types
2) By Distribution Channel: E-Commerce Websites, Brand Stores, Marketplaces
3) By Application: School Age Children, Teens, Infants, Toddlers
Subsegments:
1) By Plush Toys: Stuffed Animals, Character-Themed Plush Toys, Sensory Plush Toys, Infant or Pre-School Toys
2) By Educational Toys: Musical Toys, Interactive Baby Toys, Activity and Ride-On Toys, Tricycles and Scooters
3) By Activity Sets: Building and Construction Toys, Dolls, Fashion Dolls, Baby Dolls, Collectible Dolls
4) By Games and Puzzles: Board Games, Card Games, Jigsaw Puzzles
5) By Outdoor Seasonal Toys: Water Toys, Sports Equipment, Playground Toys
6) By Other Types: Electronic Toys, STEM Toys, Action Figures
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Which regions are key players in the growth of the online toys and games retailing market?
Asia-Pacific was the largest region in the online toys and games retailing market in 2023. The regions covered in the online toys and games retailing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Which key market leaders are driving the online toys and games retailing industry growth?
Major companies operating in the online toys and games retailing market are Kohl's Corporation, LEGO System A/S, Nordstrom Inc., Mattel Inc., GameStop Corporation, Hasbro Inc., Barnes & Noble Inc., TOMY Company Ltd., Ravensburger AG, BFL Group, Oompa Toys, Simba Dickie Group GmbH, UncommonGoods LLC, Hamleys of London Ltd, Tru Kids Inc., Le Toy Van Limited, Babesta LLC, Kidding Around Toys, Mary Arnold Toys, Tin Toy Arcade LLC, Toycra, ToysPlanet LLC
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What Is Covered In The Online Toys And Games Retailing Global Market Report?
•Market Size Forecast: Examine the online toys and games retailing market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the online toys and games retailing market for a structured understanding.
•Key Players Overview: Analyze major players in the online toys and games retailing market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the online toys and games retailing market.
•Segment Contributions: Evaluate how different segments drive overall growth in the online toys and games retailing market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the online toys and games retailing market.
•Industry Challenges: Identify potential risks and obstacles affecting the online toys and games retailing market.
•Competitive Landscape: Review strategic developments in the online toys and games retailing market, including expansions, agreements, and new product launches.
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