Press release
Prominent Online Cosmetics Market Trend for 2025: Kao Corporation's UNLICS Redefines Men's Beauty Standards For Gen Z
Online Cosmetics
The rising internet penetration is expected to boost the growth of the online cosmetics market. Internet penetration, which increases due to expanding broadband access and affordable devices, enhances consumer access to online cosmetics. The International Telecommunication Union reported that internet users grew by 0.3% in 2023, facilitating greater online engagement with cosmetic products. Therefore, rising internet access is driving the online cosmetics market's expansion.
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What is the projected compound annual growth rate (CAGR) of the online cosmetics market from 2025 to 2034, and what factors influence it?
The online cosmetics market has expanded steadily, growing from $13.36 billion in 2024 to $14.62 billion in 2025 at a CAGR of 9.4%. Growth has been driven by the rise in smartphone adoption, the expansion of home delivery services, increasing popularity of at-home beauty treatments, greater awareness of product ingredients and benefits, and the surge in online beauty tutorials.
The Online Cosmetics Market is expected to grow to $20.7 billion by 2029, at a CAGR of 9.1%. Growth factors include the increasing preference for online shopping, rising demand for personalized beauty products, e-commerce adoption, digital marketing investments by beauty brands, and internet penetration. Major trends include virtual try-on technology, AI and machine learning integration, anti-aging product innovations, and digital payment advancements.
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How are the latest trends influencing the growth of the online cosmetics market?
Leading companies in the online cosmetics market are developing products such as cosmetics for Gen Z men to meet evolving consumer needs and trends. Cosmetics for Gen Z men are tailored to address the skincare and grooming needs of younger male consumers. In December 2022, Kao Corporation, a Japanese cosmetics company, launched UNLICS, a brand designed for Gen Z men who seek more than just personal grooming. The launch of the UNLICS online retail site enhances accessibility and fosters direct engagement, offering a range of versatile products for different skin types and needs.
What are the major segments of the online cosmetics market and their role in driving growth?
The online cosmetics market covered in this report is segmented -
1) By Type: Skin Care, Fragrance, Makeup, Hair Care, Sun Care, Bath And Shower
2) By Category: Mass, Premium
3) By Distribution Channel: Company Website, Retail Website
4) By Application: Men, Women
Subsegments:
1) By Skin Care: Facial Care (Cleansers, Moisturizers, Serums, Toners, Exfoliators, Face Masks), Body Care (Lotions, Body Wash, Scrubs, Body Butter), Anti-Aging (Anti-wrinkle, Firming Creams, Serums), Sun Protection (Sunscreens, After-Sun Care)
2) By Fragrance: Perfumes, Colognes, Eau de Parfum, Eau de Toilette, Body Sprays
3) By Makeup: Face Makeup (Foundations, Powders, Blush, Highlighters, Concealers), Eye Makeup (Mascara, Eyeliner, Eyeshadow, Eyebrow Products), Lip Makeup (Lipsticks, Lip Gloss, Lip Liners, Lip Balms), Makeup Tools (Brushes, Sponges, Applicators)
4) By Hair Care: Shampoos, Conditioners, Hair Oils And Serums, Hair Color, Hair Styling Products (Hair Gels, Mousses, Hairsprays), Hair Treatments (Hair Masks, Leave-In Conditioners)
5) By Sun Care: Sunscreens (Lotions, Sprays, Stick Form), After-Sun Care (Aloe Vera, Cooling Gels), Tanning Products (Self-Tanners, Tanning Oils)
6) By Bath And Shower: Shower Gels And Body Washes, Bath Bombs And Salts, Soaps, Shower Oils, Scrubs And Exfoliants
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Which region dominates the online cosmetics market?
North America was the largest region in the online cosmetics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the online cosmetics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the online cosmetics market?
Major companies operating in the online cosmetics market are LVMH Moët Hennessy Louis Vuitton SE, Johnson & Johnson, Parfums Christian Dior, L'Oréal S.A., Chanel S.A., Hermès International S.A., Kao Corporation, Shiseido Company Limited, Avon Products Inc., Clinique Laboratories LLC, Amorepacific Corporation, Clarins Group, Kosé Corporation, MAC Cosmetics, L'Occitane Groupe S.A., Elizabeth Arden Inc., Fenty Beauty by Rihanna, e.l.f. Cosmetics, Anastasia Beverly Hills LLC, Kiehl's LLC, Charlotte Tilbury Beauty Ltd., Bobbi Brown Professional Cosmetics Inc., NARS Cosmetics, SK-II, Kylie Cosmetics LLC
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What Is Covered In The Online Cosmetics Global Market Report?
•Market Size Forecast: Examine the online cosmetics market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the online cosmetics market for a structured understanding.
•Key Players Overview: Analyze major players in the online cosmetics market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the online cosmetics market.
•Segment Contributions: Evaluate how different segments drive overall growth in the online cosmetics market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the online cosmetics market.
•Industry Challenges: Identify potential risks and obstacles affecting the online cosmetics market.
•Competitive Landscape: Review strategic developments in the online cosmetics market, including expansions, agreements, and new product launches.
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