Press release
Nutritional Serum Market Poised for 8.7 % Growth, Set to Hit $12.4 Billion by 2029
Nutritional Serum
The growing focus on personal care and beauty is expected to stimulate the growth of the nutritional serum market. As consumer interest in grooming and self-care grows, there is an increasing demand for products like nutritional serums that improve skin health. These serums deliver concentrated nutrients to the skin, improving hydration and texture. For instance, in October 2023, the Bureau of Labor Statistics reported a 20.3% rise in personal care products and services. This rising demand for beauty and skincare products is propelling the nutritional serum market.
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What is the projected compound annual growth rate (CAGR) of the nutritional serum market from 2025 to 2034, and what factors influence it?
The nutritional serum market has grown strongly, rising from $6.33 billion in 2024 to $6.91 billion in 2025 at a CAGR of 9.1%. Growth has been driven by an aging population, increasing awareness about health and wellness, expansion of the sports and fitness industry, the convenience of using serums, and the rising popularity of clean beauty products.
The Nutritional Serum Market is projected to reach $9.64 billion by 2029, growing at a CAGR of 8.7%. Contributing factors include a shift toward preventive healthcare, growing preference for natural and organic ingredients, the rise of vegan and vegetarian lifestyles, expansion of corporate wellness programs, and increased focus on immune health. Notable trends include the adoption of eco-friendly packaging, integration of nutritional serums with wearable health devices, advancements in formulation techniques, subscription-based models, and hybrid nutritional products.
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How are the latest trends influencing the growth of the nutritional serum market?
Major companies in the nutritional serum market are focusing on developing innovative skincare products like Vitamin serums to meet the increasing demand for targeted skincare solutions. Vitamin serums are formulated with high concentrations of vitamins like Vitamin C, E, and A, targeting skin issues such as aging and hydration. For instance, in July 2024, Galderma S.A., a Switzerland-based pharmaceutical company, launched Cetaphil Vitamin C Serum and Ceramide Serum. The Vitamin C serum targets antioxidant protection and dark spot reduction, while the Ceramide Serum strengthens the skin barrier and improves texture.
What are the major segments of the nutritional serum market and their role in driving growth?
The nutritional serum market covered in this report is segmented -
1) By Type: Vitamin Serums, Antioxidant Serums, Hydrating Serums, Exfoliating Serums, Anti-Aging Serums, Brightening Serums, Anti-Acne Serums, Oil Control Serums, Skin-Tightening Serums, Other Types
2) By Skin Type: Dry Skin, Oily Skin, Normal Skin, Sensitive Skin
3) By Price: Low, Medium, High
4) By Distribution Channel: Online, Offline
5) By End Use: Men, Women
Subsegments:
1) By Vitamin Serums: Vitamin C Serums, Vitamin E Serums, Vitamin A (Retinol) Serums, Vitamin B Complex Serums, Other Vitamin-Infused Serums
2) By Antioxidant Serums: Green Tea Extract Serums, Niacinamide Serums, Resveratrol Serums, Coenzyme Q10 Serums, Other Antioxidant-Infused Serums
3) By Hydrating Serums: Hyaluronic Acid Serums, Glycerin-Based Serums, Aloe Vera Serums, Other Moisturizing Serums
4) By Exfoliating Serums: Alpha Hydroxy Acid (AHA) Serums, Beta Hydroxy Acid (BHA) Serums, Enzyme-Based Serums, Other Exfoliating Serums
5) By Anti-Aging Serums: Peptide-Based Serums, Retinol Or Retinoid Serums, Collagen-Boosting Serums, Other Anti-Aging Formulations
6) By Brightening Serums: Vitamin C-Based Serums, Niacinamide Serums, Licorice Extract Serums, Arbutin Serums, Other Brightening Serums
7) By Anti-Acne Serums: Salicylic Acid Serums, Benzoyl Peroxide Serums, Tea Tree Oil Serums, Sulfur-Based Serums, Other Acne-Fighting Serums
8) By Oil Control Serums: Salicylic Acid Oil Control Serums, Niacinamide Oil Control Serums, Clay-Based Serums, Other Oil Regulation Serums
9) By Skin-Tightening Serums: Collagen-Boosting Serums, Elastin-Enhancing Serums, Firming Peptide Serums, Other Skin Tightening Formulas
10) By Other Types: Custom Formulated Serums, Multi-Function Serums, Specialized Serums For Sensitive Skin
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Which geographical regions are pioneering growth in the nutritional serum market?
Asia-Pacific was the largest region in the nutritional serum market in 2024. The regions covered in the nutritional serum market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the key firms paving the way for growth in the nutritional serum market?
Major companies operating in the nutritional serum market are Procter & Gamble Company, Johnson & Johnson Services Inc., Unilever, L'Oréal S.A., Colgate-Palmolive, Estee Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Avon Products Inc., Coty Inc., Galderma S.A., Amorepacific Corporation, Mary Kay Inc., Nu Skin Enterprises, The Body Shop International Limited, KOSÉ Corporation, Revlon Inc., Melaleuca Inc., Young Living Essential Oils LC, Oriflame Holding AG, VLCC Health Care Limited, Natura Bisse International Inc., MamaEarth, Morrocanoil Inc., Tata Harper Skincare
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What Is Covered In The Nutritional Serum Global Market Report?
•Market Size Forecast: Examine the nutritional serum market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the nutritional serum market for a structured understanding.
•Key Players Overview: Analyze major players in the nutritional serum market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the nutritional serum market.
•Segment Contributions: Evaluate how different segments drive overall growth in the nutritional serum market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the nutritional serum market.
•Industry Challenges: Identify potential risks and obstacles affecting the nutritional serum market.
•Competitive Landscape: Review strategic developments in the nutritional serum market, including expansions, agreements, and new product launches.
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