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Key Trend Reshaping the Amusements Market in 2025: Elevating The Amusement Park Experience With Virtual And Augmented Reality Technology
Amusements Market
The size of the amusements market has seen robust growth in the past few years. The growth is expected to continue, rising from $668.09 billion in 2024 to $718.03 billion in 2025, with a compound annual growth rate (CAGR) of 7.5%. Factors such as increased leisure time, tourism expansion, advancements in entertainment technology, family-based entertainment, and marketing and promotional events have contributed to the significant growth witnessed in the preceding period.
Predictions show consistent growth in the amusements market size in the upcoming years, reaching a worth of $869.55 billion in 2029, with an annual compound growth rate (CAGR) of 4.9%. Factors contributing to this growth during the forecast period include efforts made in sustainability, the experience economy, advancements in digital and augmented reality (AR), concentration on health and wellness, and personalized experiences. Key trends during this period would consist of a blend of virtual and physical experiences, mobile and pop-up attractions, themed entertainment, sustainable design modes and practices, and the incorporation of art and culture.
What Are the Main Catalysts for Growth in the Amusements Market?
The escalating utilization of social media, coupled with mass media accessibility, is positively impacting the amusement industry. Visitors at entertainment venues, such as amusement parks, tend to share their experiences, photos, and clips on social media platforms, thereby informing others about the engaging activities that these parks provide. As per a survey by Visa, a card and payment firm, 73% of Asians engage in online check-ins while on a vacation, and a striking 71% of individuals relay their personal experiences on social media platforms. This implies that social media serves as the most potent marketing instrument for amusement facilities, including casinos and amusement parks, to attract new patrons. The prolific usage of social media is projected to propel the growth trajectory of the amusement market in the future.
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Which Businesses Are at the Forefront of Amusements Market Development?
Major companies operating in the amusements market include China Sports Lottery, China Welfare Lottery, The Walt Disney Company, Sociedad Estatal Loterías y Apuestas del Estado S.A., Maruhan, Flutter Entertainment plc, The Hong Kong Jockey Club, Tabcorp Holdings Ltd., Oriental Land Company Ltd., Penn National Gaming Inc, Comcast Corporation (Universal Studios), Six Flags Entertainment Corporation, Cedar Fair Entertainment Company, SeaWorld Entertainment Inc., Merlin Entertainments, Sony Interactive Entertainment (PlayStation), Nintendo Co. Ltd., Activision Blizzard Inc., Electronic Arts Inc., Capcom Co. Ltd., Bandai Namco Entertainment Inc., Hasbro Inc., Mattel Inc., LEGOLAND Parks, Live Nation Entertainment Inc., ViacomCBS Inc. (Nickelodeon), Discovery Inc. (Discovery Theme Parks), Cineworld Group, AMC Entertainment Holdings Inc., Dave & Buster's Entertainment Inc., The Hershey Company (Hersheypark), Carnival Corporation (Carnival Cruise Line), Royal Caribbean Group (Royal Caribbean International), SeaDream Yacht Club, Palace Entertainment, Parques Reunidos, Vail Resorts Inc., Dalian Wanda Group (Wanda Cultural Tourism).
What Are the Latest Innovations in the Amusements Market?
The amusement park industry is increasingly relying on virtual and augmented reality technologies to enrich customer experiences. Virtual reality, a three-dimensional, computer-generated environment, can simulate interactions with an individual. Meanwhile, augmented reality transforms a given setting into a digital platform by superimposing virtual objects on the real world. This technology is being applied to rides and theater-based attractions in these parks. Plopsaland De Panne in De Panne, Belgium, for example, introduced a new virtual reality wooden roller coaster, Heidi the Ride, which can attain speeds exceeding 43mph. SeaWorld Amusement Park has a new VR ride called the Kraken Virtual Reality Roller Coaster in Orlando. On the other hand, their Weave Breaker coaster simulates jet skiing. Universal Studios also offers The Walking Dead mazes which incorporate augmented reality components.
How Is the Amusements Market Segmented?
The amusements market covered in this report is segmented -
1) By Type: Amusement Parks, Gamb*ling
2) By Age Group: Below 25 Years, 26 to 39 Years, 40 to 59 Years, 60 to 74 Years
3) By Visitors' Gender: Male, Female
Subsegments:
1) By Amusement Parks: Theme Parks, Water Parks, Family Entertainment Centers, Adventure Parks
2) By Gamb*ling: Casinos, Online Gambl*ing, Sports Betting, Lottery Services
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Where Is the Amusements Market Growth Most Prominent?
Asia-Pacific was the largest region in the amusements market in 2023. Eastern Europe is expected to be the fastest-growing region in the forecast period. The regions covered in the amusements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
What Is Covered In The Amusements Global Market Report?
- Market Size Analysis: Analyze the Amusements Market size by key regions, countries, product types, and applications.
- Market Segmentation Analysis: Identify various subsegments within the Amusements Market for effective categorization.
- Key Player Focus: Focus on key players to define their market value, share, and competitive landscape.
- Growth Trends Analysis: Examine individual growth trends and prospects in the Market.
- Market Contribution: Evaluate contributions of different segments to the overall Amusements Market growth.
- Growth Drivers: Detail key factors influencing market growth, including opportunities and drivers.
- Industry Challenges: Analyze challenges and risks affecting the Amusements Market.
- Competitive Developments: Analyze competitive developments, such as expansions, agreements, and new product launches in the market.
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