Press release
Top Factor Driving Lead Generation Software Market Growth in 2025: Rising Internet Users Propel Growth Of Lead Generation Software Market
Lead Generation Software
The increasing number of internet users is expected to drive the lead generation software market. Internet users, who access the web for activities such as social networking, e-commerce, and service digitization, are growing rapidly. Lead generation software helps businesses capture and convert leads more effectively. According to the International Telecommunication Union, the number of internet users increased from 5.1 billion in 2022 to 5.4 billion in 2023, supporting the expansion of lead generation software.
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What is the future CAGR of the lead generation software market, and how will it impact industry expansion?
The lead generation software market will grow from $5.39 billion in 2024 to $5.92 billion in 2025 at a CAGR of 10.0%, supported by data-driven marketing, digital transformation, and increased smartphone affordability.
The lead generation software market is anticipated to expand to $8.58 billion by 2029 at a CAGR of 9.7%. Growth is driven by the increasing need for customer acquisition, the growing adoption of account-based marketing (ABM), the shift toward marketing automation, and the rise in digital marketing strategies. Key trends include AI and machine learning (ML) integration, demand for cost-effective and predictive analytics solutions, CRM enhancements, advanced lead capture tools, and mobile-optimized software.
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What are the most significant trends transforming the lead generation software market today?
In the lead management software market, key companies are developing AI-driven account prioritization software to refine decision-making in lead prioritization and sales strategies. These AI-powered systems help businesses more effectively manage and prioritize sales leads. For example, in October 2023, Gradient Works launched Market Map, an AI-based software that assists B2B sales teams by refining their ideal customer profile (ICP) and utilizing machine learning to analyze CRM data for better targeting.
Which key market segments comprise the lead generation software market and drive its revenue growth?
The lead generation software market covered in this report is segmented -
1) By Type: Click Lead, Call Lead
2) By Functionality: Lead Capture And Tracking, Lead Nurturing And Management, Lead Scoring And Qualification, Analytics And Reporting
3) By Deployment: Cloud-Based, On-Premises
4) By Organization Size: Small And Medium-Sized Enterprises (SMEs), Large Enterprises
5) By Application: Health, Life, Auto, Home
Subsegments:
1) By Click Lead: Landing Page Optimization, Forms And Surveys, Ad Campaigns (PPC, Display Ads), Email Marketing Integration, Social Media Lead Capture, Content Marketing (Blogs, E-Books)
2) By Call Lead: Click-To-Call Features, Call Tracking And Analytics, IVR Systems (Interactive Voice Response), Call Routing And Management, Call Recording And Monitoring, SMS Or Voice Call Campaigns, Outbound Call Automation
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What regions are at the forefront of lead generation software market expansion?
North America was the largest region in the lead generation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lead generation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
Who are the leading players fueling growth in the lead generation software market?
Major companies operating in the lead generation software market are Salesforce Inc., Adobe Inc., HubSpot Inc., Zoho Corporation Pvt. Ltd., ZoomInfo Technologies Inc., DiscoverOrg, LeadFuze, ActiveCampaign LLC, CIENCE Technologies, Intercom Inc, Driftcom Inc., RocketReach, Keap, Lusha Systems Inc., Bombora Inc., Smith ai, Unbounce, Clearbit Inc., LeadGenius, SalesLoft, Hunter io, Leadfeeder, SharpSpring, Leadformly, Cleverly Inc.
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What Is Covered In The Lead Generation Software Global Market Report?
•Market Size Forecast: Examine the lead generation software market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the lead generation software market for a structured understanding.
•Key Players Overview: Analyze major players in the lead generation software market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the lead generation software market.
•Segment Contributions: Evaluate how different segments drive overall growth in the lead generation software market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the lead generation software market.
•Industry Challenges: Identify potential risks and obstacles affecting the lead generation software market.
•Competitive Landscape: Review strategic developments in the lead generation software market, including expansions, agreements, and new product launches.
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