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Global Marketing Automation Market Set for 12.5% CAGR Growth | Top Key Players are SAP SE, Salesforce Inc., Oracle Corporation, Adobe Inc., Teradata Corporation, HubSpot Inc.

03-20-2025 06:13 AM CET | IT, New Media & Software

Press release from: P&S Intelligence

Global Marketing Automation Market Set for 12.5% CAGR Growth |

According to the latest market research study published by P&S Intelligence, the global marketing automation software market, valued at USD 6.8 billion in 2024, is poised for robust growth, with an expected compound annual growth rate (CAGR) of 12.5%, reaching USD 17.5 billion by 2032.

This growth is driven by the increasing demand for automated marketing solutions, as businesses seek efficient ways to engage customers and optimize their marketing strategies. Factors such as the rising adoption of digital and social media marketing, along with technological advancements like AI and machine learning, are fueling the market expansion. Moreover, the demand for personalized content and customer engagement automation is reshaping marketing dynamics across industries, especially in retail, e-commerce, and BFSI sectors.

Browse detailed report analysis on: https://www.psmarketresearch.com/market-analysis/marketing-automation-software-market

Key Insights

The market is segmented by offering, with solutions commanding 90% of the market share in 2024. This dominance is attributed to the rising acceptance of advanced technologies such as AI, machine learning, and cloud computing.

The fastest-growing segment is expected to be services, driven by increasing demand for system integration, maintenance, and support services to enhance marketing automation project success.

North America holds the largest market share, while the Asia-Pacific (APAC) region is anticipated to witness the highest growth due to rapid digital transformation and internet penetration.

Lead management is the largest application category within marketing automation, as businesses focus on optimizing customer acquisition and engagement strategies.

Companies are increasingly leveraging marketing automation to personalize content, targeting users based on their online behavior, and enhancing customer experience through automated, real-time interactions.

Download free report sample at: https://www.psmarketresearch.com/market-analysis/marketing-automation-software-market/report-sample

The rise in social media usage, especially platforms like Facebook and Instagram, is a key driver, enabling businesses to connect with a large customer base and track user behavior to optimize campaigns.

The increasing adoption of SaaS platforms and 5G technology presents new opportunities for marketing automation solutions to improve scalability, reach, and performance in global campaigns.

Competitive dynamics are intensifying as new players enter the market, driven by the demand for innovative automation tools tailored to various industries, including healthcare, education, and media & entertainment.

Browse More Reports Published by P&S:

Middle East and Africa Marketing Automation Software Market - https://www.psmarketresearch.com/market-analysis/middle-east-and-africa-marketing-automation-software-market

Automation Market - https://www.psmarketresearch.com/market-analysis/automation-market

About P&S Intelligence

P&S Intelligence offers custom and syndicated market research and consulting services to clients across the globe. Our team of young and dynamic researchers, guided by mentors with years of experience, create data-rich reports tailored to the needs of MNCs as well as startups and SMEs. We remain in a perennial quest to offer exhaustive insights into every aspect of the market, allowing businesses of all sizes to seize even the smallest of opportunities and tackle even the biggest of challenges.

Contact:
Chandra Mohan
AVP - Business Development
Phone: +1-347-960-6455
Email: enquiry@psmarketresearch.com
Web: https://www.psmarketresearch.com
Blog: https://psintelligence.blogspot.com

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