The report analyzes macro economic factors influencing and inhibiting the growth of Europe Pet Food Market

At present, European developed countries are considered as the major markets for pet food. These products are made available through a variety of distribution channels such as hypermarkets, dollar stores and online stores. Increasing trend for nuclear family coupled with demand for pet specific products is one of the major factors boosting the demand for pet food in Europe.

By pet type, market is segmented into dog food, cat food and others. Others segment include bird food, fish food, reptile food and food for other small animals. Overall, cat food segment in Europe held the largest market share through the forecast period. This segment was valued at 11,957.3 million in 2014 and is expected to have a stable growth in coming years. Increasing popularity of small pets is one of the major factors boosting the demand for cat food in Europe. However, others pet segment is the fastest growing segment growing at a CAGR of 2.0% from 2015 to 2021.

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In terms of food type, market is segmented into dry food, wet/canned food, nutritious food, snacks/treats and others. Others segment include raw meat and other household products among others. The dry food segment held the largest market share in the pet food market in Europe. The dry food segment is expected to reach USD 11,075.2 million by 2021. However, the nutritious food segment is the fastest growing segment growing at a CAGR of 2.7% from 2015 to 2021. Increasing awareness about pet health is one of the major factors boosting the demand for nutritious pet food in Europe.

By countries, pet food market is segmented into U.K., Germany, France, Italy, Spain, Netherlands and rest of Europe. U.K. held the largest market share for pet food in Europe. The pet food market in U.K. is expected to experience sluggish throughout the forecast period. The pet food market in U.K. is expected to reach 963.5 kg million by 2021. Spain is the fastest growing market for pet food in Europe growing at a CAGR of 1.9% from 2015 to 2021. Increasing awareness about pet health among pet owners and demand for pet specific products is one of the major factors boosting the demand for pet food in Spain. Italy is also one of the major markets for pet food in Europe. However, the volume consumption of pet food in Italy is expected to decrease in the forecast period. However, due to high inflation rates the pet food market in Italy is expected to grow at a CAGR of 0.1% from 2015 to 2021.

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The pet food market in Europe is currently dominated by major brands such as Purina, Pedigree Whiskas, Cesar and Nutro among others. However, the local players are still to enter the market, owing to brand loyalty of existing consumers. The major players operating in pet food market in Europe includes Mars Inc., Nestle S.A., Colgate-Palmolive, Affinity Petcare and Big Heart Pet Brands among others.

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