Kentico unveils AIRA: the AI-powered marketing companion that works the way marketers do

Brno, CZ & Bedford, NH, March 18, 2025 - The marketing world is flooded with AI-powered tools, yet most fail to truly understand how marketers work. Kentico, the leading content management system with built-in digital marketing features, is changing this. Today, it introduces AIRA, an intelligent assistant built for Xperience by Kentico, designed to seamlessly integrate into marketing workflows, eliminate time-consuming tasks, and provide actionable insights to deliver personalized content more easily than ever.

Many AI tools force users to adapt to a new way of working, but AIRA takes a fundamentally different approach-it's an intelligent marketing companion that integrates directly into the tools marketers and content editors already use, such as Google Chrome or Microsoft Word. By embedding itself into familiar workflows, AIRA eliminates the need to switch between multiple apps, copy-paste content, or manually transfer assets, making AI more accessible and genuinely useful.

"Marketers don't need another AI gimmick-they need real, practical solutions," says Deborah Tucek, VP of Product at Kentico. "AIRA is built to integrate with how marketers already work, helping them focus on what they do best: creating powerful digital experiences."

AIRA: the future of smarter marketing

Marketing teams often struggle with fragmented tools, disconnected workflows, and overwhelming content demands. AIRA is designed to bridge these gaps by providing administrator-authorized access to content and data across a business's digital ecosystem. This means AIRA is being designed to increasingly understand the wider context of a user's experience, like for example from Confluence pages with campaign planning, as well as insights from other content and data creation tools. By doing so, AIRA uses AI to analyze, provide actionable insights, and automate content workflows, making content creation more efficient and helping brands run better-performing campaigns.

One key feature of AIRA is the AIRA Companion App, a mobile extension that allows marketers to monitor performance, receive alerts, and stay on top of key business KPIs-all from their mobile devices. While it provides capabilities for ingesting, organizing, and optimizing content, the main purpose is to provide marketers and content editors access to relevant functionalities of Xperience by Kentico from their mobile devices, radically reducing the time to value of content captured in the field. This includes real-time monitoring, notifications, and business insights, ensuring that marketing teams stay connected even when they're on the go.

"With AIRA, we're not just improving content workflows-we're helping businesses stay connected to the entire digital experience landscape in real-time," says Dominik Pinter, CEO of Kentico. "That means marketing teams can move faster, make informed decisions, and execute campaigns more effectively."

Looking ahead: AI-powered personalization and customer journey insights

AIRA will continue to evolve, and one of its most exciting future developments is AI-driven personalization and targeting. While this capability is not yet live, Kentico is working on leveraging AIRA to help brands analyze user behavior, identify opportunities for personalization, and offer recommendations on content delivery.

Another major enhancement is Customer Journey, which will allow businesses to visualize the entire customer path and pinpoint key moments for engagement. With Customer Journeys, we give them the ability to see what stage of the funnel their potential customers are in, and with AIRA, we can provide recommendations on how to move customers further down the funnel. Instead of guessing what works, AIRA will provide data-driven recommendations to refine strategies and boost conversions.

"It's often very challenging and time-consuming task for marketers to understand how customers are interacting with their brand across multiple digital channels" Debbie explains. "With Customer Journey Insights, we will be giving them a clear roadmap for engagement".

One platform, endless possibilities

With AIRA and the latest innovations in Xperience by Kentico, marketers can work smarter, move faster, and create better experiences-all without the complexity that often comes with new technology. Kentico is committed to building AI-driven tools that make a real impact, ensuring that businesses of all sizes can leverage the power of automation, personalization, and customer data without sacrificing creativity.

The future of digital marketing isn't about replacing humans with AI. It's about empowering marketers to do more, with less effort. With AIRA, Xperience by Kentico is leading the way.

For more details on AIRA and upcoming innovations, visit Kentico.com.

Brittany Cordy
Communication Manager
brittanyc@kentico.com

Kentico software s.r.o.
Nové sady 996/25
602 00 Brno
Czech Republic

Kentico is a content management system with built-in digital marketing features that help deliver personalized customer experiences through websites, microsites, emails, and other digital channels. It consolidates marketing tools to improve efficiency, drive stronger customer engagement, and reach business goals.

Kentico was founded in 2004 and is headquartered in the Czech Republic with offices in the US, UK, Germany, and Australia. Kentico has more than 500 digital solution partners and powers over 35,000 websites across 120 countries. Customers working with Kentico include Allergan, Ingram Micro, Konica Minolta, Land O' Lakes, PPG, and Red Cross.

This release was published on openPR.