A Deep Dive into Email Marketing Software Market 2025: Key Drivers, Growth Factors, and Projections 2025-2034

What industry-specific factors are fueling the growth of the email marketing software market?
The growing use of mobile devices is expected to accelerate the growth of the email marketing software market. Mobile devices, including smartphones and tablets, are becoming increasingly popular for communication and internet access. Email marketing software, designed for mobile devices, allows marketers to reach customers on-the-go. A report by Vietnam's Ministry of Information and Communications indicated that smartphone subscriptions reached 93.5 million in March 2022, representing 73.5% of the adult population. As a result, the increasing use of mobile devices is driving the growth of the email marketing software market.

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What Is the projected market size and growth rate for the email marketing software market?
The email marketing software market has grown rapidly in recent years. It will increase from $1.69 billion in 2024 to $1.94 billion in 2025, at a CAGR of 14.2%. The growth is due to the rise of digital marketing strategies, increased use of email as a communication tool, greater use of predictive analytics for email optimization, the expansion of e-commerce, and the evolution of email regulations.

The email marketing software market is expected to grow rapidly, reaching $3.25 billion by 2029 at a CAGR of 13.9%. The growth is driven by AI and machine learning integration, emphasis on data privacy, CRM and social media platform integration, mobile-responsive designs, and dynamic email content. Trends include omnichannel marketing automation, behavioral targeting, voice-assisted email marketing, and advancements in automation and personalization.

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What new trends are reshaping the email marketing software market and its opportunities?
In the email marketing software market, companies are developing AI-driven solutions to help businesses create and optimize email campaigns. For example, in April 2023, Intuit Mailchimp launched the Email Content Generator (beta), a generative AI tool that helps marketers and small businesses produce personalized campaigns. The tool, which integrates GPT AI technology, enables content creation based on industry trends and marketing objectives, while Mailchimp's suite of AI tools also includes features like creative assistants and content optimizers for enhanced campaign performance.

What major market segments define the scope and growth of the email marketing software market?
The email marketing software market covered in this report is segmented -

1) By Deployment: Cloud-Based, On-Premise
2) By Channel: Business To Business(B2B), Business To Customers(B2C)
3) By Application: Email Lead Generation, Sales Reporting , Customer Management, Template Management, Reporting And Analytics , Other Applications
4) By Industry: Banking, Financial Services, And Insurance(BFSI), Information Technology (IT) And Telecommunication, Retail, Information Technology-Enabled Services (ITES), Healthcare, Consumer Goods, Travel And Transportation, Other Industries

Subsegments:
1) By Cloud-Based: Software-As-A-Service (SaaS), Hosted Email Marketing Solutions
2) By On-Premise: Installed Software Solutions, Self-Hosted Email Marketing Platforms

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Which region dominates the email marketing software market?
North America was the largest region in the email marketing software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the email marketing software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Which key market leaders are driving the email marketing software industry growth?
Major companies operating in the email marketing software market are Oracle Corporation, Salesforce.com Inc., Intuit Inc., Benchmark Capital, HubSpot Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., The Rocket Science Group LLC, Constant Contact Inc., ActiveCampaign LLC, Sendinblue, GetResponse, Jivox Corporation, ConvertKit LLC, Campaign Monitor Pty Ltd, Drip, AWeber Communications Inc., Mailjet SAS, Sendlane LLC, iContact, MailerLite, Ontraport, SendWorks LLC, EmailOctopus Ltd, Phonexa Holdings LLC, Moosend Inc.

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What Is Covered In The Email Marketing Software Global Market Report?

•Market Size Forecast: Examine the email marketing software market size across key regions, countries, product categories, and applications.
•Segmentation Insights: Identify and classify subsegments within the email marketing software market for a structured understanding.
•Key Players Overview: Analyze major players in the email marketing software market, including their market value, share, and competitive positioning.
•Growth Trends Exploration: Assess individual growth patterns and future opportunities in the email marketing software market.
•Segment Contributions: Evaluate how different segments drive overall growth in the email marketing software market.
•Growth Factors: Highlight key drivers and opportunities influencing the expansion of the email marketing software market.
•Industry Challenges: Identify potential risks and obstacles affecting the email marketing software market.
•Competitive Landscape: Review strategic developments in the email marketing software market, including expansions, agreements, and new product launches.

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